What is the number one thing that can kill the success of any funnel or campaign? NOT Optimizing it over time. OPTIMIZATION is so important. All of the energy, resources and ad spend that you put into developing funnels to add to your pipeline is NOT WORTH anything if you don’t keep a close eye on it. Any campaign that you create cannot be a “set it and forget it” play. Even if a campaign starts performing well right off the bat (and this is rare), there are still opportunities to make it even better and add more to your bottom line. We’ll dive into some of our top strategies and best p ..read more

Targeting to attract new business is nothing new and has been around for ages.   But the way in which we target leads and turn prospects into valued customers has evolved and advanced in a way no one could have predicted.  Now, there are so many strategies and tactics that knowing which one to try first can seem impossible.  That’s why it’s more important than ever to cut through the clutter, understand targeting options and make the right choice for your business.  And one way to do that is through customized targeting through LinkedIn Matched Audiences. What are M ..read more

Add Content Block Insert Content Template or Symbol Insert Content Template or Symbol How Appstractor Corporation Generated Opt-Ins and Demo Requests In Less Than 4 Months Using Facebook Ads Insert Video The Challenge: Implement the Right System Appstractor Corporation is an online security company that created a VPN solution specifically to meet the practical needs of small and medium businesses who do a lot of their work on the go and are often accessing their networks from public WiFi. With their new, innovative software solution ready to go, Appstractor Corporation was lookin ..read more

Insert Video Social Media has revolutionized the world of advertising and opened unparalleled doors in reaching prospects and generating leads.  Thanks to the likes of platforms like LinkedIn, Facebook, Twitter, Instagram, TikTok and more, we can reach more people in a short amount of time which was unimaginable just a few short decades ago.  But things are moving at warp speed and it’s not always easy to catch up.  There’s a huge learning curve.  A quick google search on social media advertising yields over six billion results in .57 seconds.  Talk about informatio ..read more

Insert Video From the Video Above: Understanding Where Your Ad Spend is Going As companies, we invest vast amounts of time, energy and money into our ad spends, typically with one main goal in mind.  Create a perfect ad campaign that generates leads, fills the funnel and results in sales after sales.  This is the ideal but sadly it doesn’t always work like this.  Often times when we look back, we find that we committed a substantial amount of money to our ad spend but it failed to yield the results we wanted. Why? Asking the Right Questions This is an important question ..read more

The core of any company is its client base. If you want to grow you need more quality sales appointments where you can close more clients. Of course, to successfully accomplish that, you need high-quality prospects booking sales appointments with your team consistently. This provides predictability, scalability, and fuels business growth.  The Social Selling System we use is designed to convert quality prospects to appointments and sales. This guide will show you: Why LinkedIn advertising is a reliable way to drive consistent quality appointments and sales. The “Social Selling System ..read more

Add Content Block Insert Content Template or Symbol Insert Content Template or Symbol How One B2B Data Company Boosted Their ROI By 10x in Just 90 Days With A LinkedIn Ads Strategy Insert Video The Challenge: Organic Traffic & Referrals Weren’t Enough No Experience With LinkedIn Ads DealSignal, a company that provides B2B data to assist marketing & sales teams with their campaigns, was looking for ways to create more demand for their services, capture more sales opportunities, and increase their revenue but their previous methods just weren’t working anymore. This include ..read more

Generating leads has always been vital to the existence of any business and dates back centuries.  Luckily, in today’s world we don’t have to travel on foot or covered wagon to attract our best leads.  In fact, technology has made it so much easier yet so many businesses still struggle in their approach. Why Finding Your Best Leads Can be Difficult? There’s no one size fits all or cookie-cutter approach, but as busy executives and leaders that is often what we seek.  A set it and forget it approach that allows us to send an email or post on social media and hope for the bes ..read more

Add Content Block Insert Content Template or Symbol Insert Content Template or Symbol How One Automotive Marketing Agency Generated 65 NEW Qualified Leads in Less Than 60 Days Using LinkedIn Ads Insert Video The Challenge: Expand from Facebook Ads to LinkedIn Ads When BDC Promotions came to us, they had been doing some Facebook marketing on their own and they wanted to expand to LinkedIn, a platform that they weren’t as familiar with. They were hoping to reach more car dealerships through LinkedIn and inform them about their unique marketing method using social media events. Aft ..read more

When it comes to reaching leads every second counts and every lead matters.  Whatever the approach – email outreach, social media, face-to-face -- the competition for attention is fierce.  Not only do you have to gain attention, but you have to build trust immediately.  If you don’t make that quick connection, a potential lead is lost.  And, a second chance may not come around for a while – if ever. Thanks to advances in email and smartphone technology, we now have access to our leads in some way, shape or form 24 hours a day, 7 days a week.  As a society, we can c ..read more