Diving into integrated strategies at our New Frontiers in Digital Transformation & Digital Marketing event at Space Park Leicester was Anicca’s Head of SEO Sukhjinder Singh and Amy Hayward-Paine, who leads Content & PR. The area of Content, PR and SEO is broad, but the three disciplines are increasingly being grouped together because of the benefits each delivers when driving engagement and conversion. At Anicca’s recent New Frontiers in Digital Transformation & Digital Marketing event at Space Park Leicester, Sukhjinder Singh and Amy Hayward-Paine explained the effectiveness of bl ..read more

When you come to optimise your website, it is common to only focus on the main search engines; Google or Bing and any search engines with market share in your region (Yandex and Baidu for example). But are you missing out on extra traffic through the smaller search engines? This is something we’ve been looking into here at Anicca. What is DuckDuckGo? DuckDuckGo is a search engine that was launched in September 2008. It’s biggest USP is that unlike other search engines (specifically Google as they like to point out) they do not collect private user data. This means you don’t get ads following ..read more

Do you have a nose for news and penchant for publicity? At Anicca Digital we are searching for a fantastic mid-level PR Account Manager to strengthen our PR and Content team.  Joining our 4-strong PR and Content team, we’ve created this role in response to a number of account wins for the agency. You will be working on a wide range of clients from both B2B and B2C sectors, from huge global brand names to regional SMEs. From shoes, homeware and destinations/ tourism to financial services, logistics and manufacturing, this is a great role for someone with a voracious appetite for variety an ..read more

My approach towards algorithm updates It sounds quite simple, but I have always found that when planning for, dissecting, and recovering from Google’s algorithm updates, it’s good to think like a user and ask yourself “what type of user experience would I expect in this situation?”. Whether it’s browsing the search results or a webpage. Google needs to remain useful and essential to people’s lives in order to keep monetising its services (Google Ads, user’s data etc). That last bit sounds a bit cynical, but it’s basically true. You can forget all of this when being presented with lists of thin ..read more

PR and Content Marketing are disciples offered by Anicca as part of its digital marketing support offer. During the Leicester Digital Live Conference in February, we introduced what PR is, what Content Marketing looks like, and how the two work effectively together. Defining PR According to the UK’s Chartered Institute of Public Relations, PR is: “the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organi ..read more

As we settle into week five of the UK’s COVID-19 lockdown, the Anicca Digital team is still working hard behind the scenes to adapt our clients’ marketing activities to new audience habits. At the start of lockdown we shared advice in our blog post Managing Your Digital Marketing Strategy During the COVID-19 Outbreak. And since we’ve learnt a thing or two over the last few weeks, we’ve put together a fresh round-up with tips from our experts on what’s working for our clients and how we’re pivoting activity to reflect the new normal.   How to Adapt Your PPC During COVID-19 Evaluating the ..read more

As the digital world continues to be dominated by news of the global Coronavirus pandemic, brands and marketers are facing tough decisions about their online presence and digital campaigns. At Anicca Digital, we are seeing an increase in clients contacting us for advice on how to adapt their marketing efforts across social media and search to avoid wasting budgets and to better answer customer queries and concerns. The uptake in social distancing, being urged by the government to prevent the rapid spread of the virus and protect the most vulnerable, is impacting our behaviour as consumers; ev ..read more

When it comes to SEO, most of us will agree that earning backlinks can be one of the most challenging tasks to take on. If you look at any ‘Google Ranking Factor’ studies conducted, then you will almost always see that ‘Link Signals’ are still the number one ranking factor. Link building is not as easy as it once was. With Google’s introduction of the Penguin algorithm webmasters were no longer able to trick Google into ranking their website higher by using link farms or various other link schemes and simply buying $5 blogroll links on multiple websites to gain authority. Google is now focused ..read more

Consumers are becoming more mindful of every purchase they make and are looking into ways in which they can reduce their everyday effects on the environment. The Conscious Consumer is a key trend for 2019, with environmental impact being at the forefront of many consumers’ purchasing decisions. With this in mind, every company should be thinking about their own impact on the environment and how this can be reduced. What is a conscious consumer? A conscious consumer is a person who considers the environmental, ecological, social and political impact of their spending habits on a purchase by pu ..read more

Last Thursday, members of our agency ‘tech team’ headed down to London for the Digital Elite Day Conference. The Digital Elite Day is an advanced learning conference with two tracks, one for Analytics and CRO experts and one for Search, – if you haven’t been before it’s well worth attending!  I spent the day in the search track. Speakers on the day included Aleyda Solis, Barry Adams, Kevin Gibbons, Izzi Smith, Nils Kattau, Francois Goube and many more! There was more than enough information to take in during the day, so below I have listed a few of my top takeaways from the day. PWA’s are th ..read more