In the ever-evolving landscape of search engine optimisation (SEO), one often overlooked aspect is the power of zero-volume keywords. Keyword research and targeting strategies have evolved over the last few years. As competition continues to grow, zero-volume keywords are something that SEOs and organic content marketers have come to rely more upon. In this blog post, we talk about what zero-volume keywords are, their importance, and how to effectively target them. What are zero-volume keywords? Zero-volume keywords are search queries that, according to keyword research tools, have little to n ..read more

In the relentless digital arena of 2024, your online presence is your lifeline. 2024 is here, and it brings new SEO and content marketing challenges for local business owners who are trying to compete, survive, and thrive in the ever-competitive digital landscape. This guide offers 10 refined and actionable strategies to amplify your SEO and content marketing in 2024, ensuring you’re not just competing but leading in the digital age. 1. UX: The bedrock of digital real estate Consider the principle that less is more. Streamline your user journey with intuitive navigation and a decluttered inter ..read more

Google’s SearchLiaison recently provided valuable clarification on the workings of the Helpful Content System, which assesses the quality of website content. This initiative is particularly relevant for publishers and SEO professionals, addressing concerns about the system’s impact on website rankings. Understanding the Helpful Content System The Google Helpful Content Update, introduced in August 2022, marked a significant shift in prioritizing user-focused content over search-engine-oriented material. This update deployed a machine-learning model to identify and rank pages with original, va ..read more

In the digital age, where content is king, user-generated content (UGC) is a key component that is often overlooked.  This goldmine of authenticity has become a cornerstone for successful SEO strategies. In this article, we’ll dive into how UGC can enhance your SEO efforts and the best practices for integrating it into your digital marketing plan. Understanding user-generated content User-generated content is any content created and shared by consumers or end-users. It includes reviews, comments, social media posts, and even user-submitted videos and photos.  The power of UGC lies i ..read more

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential. Google’s Search Generative Experience (SGE) is a new paradigm that’s poised to transform the SEO game. According to a study, 77.8% of SGE-enabled searches now have AI results. Interestingly, the Fashion category has the most AI-generated SGE results — 99%. Are you prepared for the seismic shifts it brings to organic traffic? In this article, we’ll dive deep into understanding SGE, explore its uncertainties, and equip you with actionable strategies to thrive in this new era of SEO. What is SGE? Underst ..read more

In the ever-evolving realm of online search, Google has once again taken center stage with not one but two significant algorithm updates: the September “Helpful Content Update” and the “October 2023 Core Algorithm Update.” In this article, we will talk about the latest October 2023 core algorithm update that Google just announced last week. October 2023 Spam Update: Targeting Spam Across Languages Google’s dedication to providing users with a spam-free search experience is evident in the October 2023 Spam Update. This update aims to enhance Google’s coverage across multiple languages and spam ..read more

In a recent announcement, Google has made a significant update that has caught the attention of SEO professionals and website owners alike. They’ve completely removed How-To Rich Results, a feature that has been a part of Google’s search landscape for a while. While the schema for How-To Rich Results can still be used, it no longer provides any benefits in terms of search results. In this article, we’ll delve into the details of this update and understand the implications for your website’s SEO strategy. Understanding how-to rich results How-to rich results were a sought-after feature for web ..read more

In a recent development, Google has officially confirmed what many experts have suspected for some time: quality is the paramount factor influencing search indexing. This confirmation may help SEO professionals and online businesses, prompting a deeper dive into the role of quality and its implications for search engine rankings. This confirmation came from Google’s Gary Illyes in a recent Search Off the Record Podcast episode. It is important to note that high quality does not guarantee high rankings on Google SERPs. However, it can impact how Google views your website. “Quality affects pret ..read more

Understanding the role of semantically related keywords in your content strategy is paramount in today’s digital landscape. In this concise post, we will delve into what semantically related keywords are, their benefits, and real-world examples of how they can transform your online presence. What are semantically related keywords? Semantically related keywords are words or phrases that share contextual and semantic connections with your primary keyword or topic. They go beyond mere synonyms and encompass terms that search engines recognize as conceptually linked. These keywords enrich the cont ..read more

Google recently announced that it would be downgrading the visibility of rich results on Google search engine results pages (SERPs). This reduction will apply specifically to How-to and FAQ rich results. This update will roll out globally over the next week, until the mid of August 2023. According to Google, “We’re reducing the visibility of FAQ rich results, and limiting How-To rich results to desktop devices. This change should finish rolling out globally within the next week.” As a result, you may see a decrease in organic traffic and clicks. The exact number of decreased search engine traf ..read more