Reading Time: 7 minutes EEAT is an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework used by Google to assess the quality of content on a website.  E-E-A-T helps Google determine which websites should be ranked higher in the SERPs based on their credibility and value that it provides to users. When the content on your site is helpful for the reader and uses multiple EEAT factors, it can perform better  in the SERPs.  But the challenge is, EEAT can be a difficult concept to apply practically to blogs. In this blog, we breakdown what E-E ..read more

Reading Time: 6 minutes March saw Google release a core update, a helpful content update, and multiple spam updates to enhance the quality of search results. With all of these updates and those released by Google over the past decade, Google hopes to reduce unhelpful content in Search Engine Result Pages (SERPs) by 40%. Many websites have already lost a chunk of their traffic, and murmurs among the SEO community suggest that the impact of this update will be felt for a long time. But what does ‘unhelpful content’ really mean according to Google? How can you determine if any of your web pages ..read more

Reading Time: 8 minutes You’ve been running a comprehensive search engine marketing campaign comprising SEO and Google ads for your ecommerce store and have decent website traffic coming to it. The problem is that only a small percentage of those people who visit your website end up buying from you or subscribing to your newsletter. Now you may be thinking, “What can I do to fix my ecommerce conversion rate?”. Poor ecommerce conversion rates typically are a result of a website design that is hard to navigate or transact on or doesn’t deliver an intuitive browsing experience. So more often than ..read more

Reading Time: 5 minutes If you’ve ever gotten quotes from SEO agencies, chances are you have seen SEO and online reputation management (ORM) being offered together. Or at the very least, spoken together in the same breath.  But why is that? How exactly does your online reputation affect your visibility on search engines and your overall SEO efforts and vice versa? We answer these questions and more in this blog so you can build a comprehensive online presence using both of these marketing strategies. ORM Vs. SEO: Are They the Same? While many marketing activities between the two fields na ..read more

Reading Time: 6 minutes According to Ahrefs, 96.55% of web pages get zero traffic. While you can’t control whether search engines rank your pages or not, what you can do is optimize them using SEO tips that actually work for the best chances of success.  If blog posts and articles are a big part of your content strategy, crafting SEO-friendly headlines that are both intriguing and focus on serving the search intent can help you rank and drive traffic. Just like any other SEO strategy, headlines alone won’t do the trick; you need backlinks, a well-refined strategy that considers your mark ..read more

Reading Time: 2 minutes Once upon a time, in the digital realm of Vizion.com, there lived a spirited eyeball named Viz. He had been part of the Vizion team since its inception in 2005. Viz was a diligent and passionate mascot, always using his spyglass to search the vast landscapes of clients’ websites for ways to improve. His mission was to remind everyone to keep a vigilant “eye” on their return on investment. However, despite his relentless pursuit of website optimization, Viz had a secret longing. In his spare moments, he enjoyed reenacting the adventures of Dick Tracy comics and people wa ..read more

Reading Time: 5 minutes Google has finished implementing its August 2023 Broad Core Update, its second core update of the year. The tech giant started the rollout on August 22, 1:30 p.m. ET, and finished it in 16 days on September 7, 4:03 p.m. ET. The global update affects all regions, languages, and content types. It doesn’t have penalties. Instead, it rewards or promotes high-quality sites and pages. Google Discover and featured snippets are just some of the features impacted by this rollout. Aside from this core update, Google has made another change. It will show fewer FAQs and HowTo rich ..read more

Reading Time: 4 minutes In today’s digital age, online reviews play a pivotal role in shaping consumer decisions. Many businesses value these reviews and often seek genuine feedback from their customers. However, there’s a darker side to this practice, one that involves scams and fraudulent activities. At Vizion Interactive (Vizion.com), we take our reputation seriously and want to address a pressing issue we’ve encountered lately: people contacting us about receiving offers to get paid for writing reviews. First and foremost, we want to clarify that we have no programs offering money for indi ..read more

Reading Time: 27 minutes Ecommerce SEO entails understanding how people search for your products and then optimizing pages to rank for those terms. Given such massive competition in search, you must offer the best user experience possible. That’s why you’ll have to look into your website’s technical elements to avert errors that could hurt search performance at a given point. The most critical reason you should look into your ecommerce website’s technical elements is to improve your organic visibility, in order to capture your part of the rapid e-commerce growing industry. Statista predicts th ..read more

As we look toward the new year, many businesses have assessed what their marketing plans will be for the upcoming year and assigned budgets. How much will we invest in email marketing? What about paid search? SEO? Web design? Conversion Rate Optimization? Many of these decisions may be made based on well-intentioned beliefs about what works. But ask yourself . . . how many of these decisions are based on analytics? Do you have the data you need to make truly informed decisions about how budgets should be allocated? In 2023, analytics is going to be a huge area for your business, whether or not ..read more