Author | Travis Tallent - VP, SEO Brainlabs Bio | Travis Tallent is the VP, of SEO at Brainlabs overseeing the SEO product to ensure account teams have the right talent, tools, tech, and process to do their jobs well. Travis lives in Denver, CO, and spends time enjoying nature, playing saxophone in a community band, and volunteering for LGBTQ+ organizations. How to Prioritize SEO Strategy to Get Buy-in & See Results SEO has changed a lot in a decade. To show value, SEOs used to identify errors on a site and create a laundry list of SEO action items to fix (largely without prior ..read more

Author | Travis Tallent - VP, SEO Brainlabs Bio | Travis Tallent is the VP, of SEO at Brainlabs overseeing the SEO product to ensure account teams have the right talent, tools, tech, and process to do their jobs well. Travis lives in Denver, CO, and spends time enjoying nature, playing saxophone in a community band, and volunteering for LGBTQ+ organizations. How to Prioritize SEO Strategy to Get Buy-in & See Results SEO has changed a lot in a decade. To show value, SEOs used to identify errors on a site and create a laundry list of SEO action items to fix (largely without prior ..read more

Author | Amanda Sullivan - SEO Strategist at Brainlabs  Bio | Amanda is an SEO Strategist with a B.A. in English from the University of Texas at Austin. She joined the Brainlabs team in January 2021 after earning a certificate in Digital Marketing where she honed in on her passion for SEO. She enjoys spending her time working closely with her clients to find creative and tailored solutions to unique challenges. We know that word count is not a ranking factor, but there are often queries where the best user experience is unlikely to be a page that contains only a sentence or two ..read more

An increasingly common request from in-house SEO teams, or digital marketing managers, is for help figuring out how to benchmark their SEO operations. This could be from international managers wanting to compare and contrast individual country-level operations, it could be from senior management looking to understand how their investment compares to the competition, or it could be from investors or potential acquirers looking to perform SEO due diligence. Whatever the reason, the goal is usually to answer questions like: How does our effort and investment compare to the competition? (Or how ..read more

Author | Ravi Sharma - Founder and CEO of Webomaze Pty Ltd Bio | Ravi is a digital entrepreneur who has a vision of helping businesses to increase their online presence through websites, mobile applications, and SEO. He is the Founder & CEO of Webomaze Pty Ltd, a one-stop digital agency based in Melbourne. An optimized website attracts targeted traffic from potential buyers, resulting in increased leads and sales. However, optimizing your content entails much more than merely choosing the proper keywords. So let us discuss in detail what website optimization is, its importa ..read more

Bio | Annaleis is currently working as an SEO Consultant at Brainlabs. Her experience lies in digital marketing, with a specific focus on search engine optimization (SEO), in developing and executing SEO strategies for a variety of global accounts, in varying industries. She is building her specialty in luxury, e-commerce clients. Prior to this, Annaleis worked in digital marketing for a conference company that runs search & digital marketing conferences. We’ve all been there - you’re looking over a client’s hreflang; everything looks alright, nothing alarming is jumping out. You ..read more

Written by| John Allen - Director, SEO, 8x8 Bio | John Allen is the Director of SEO for 8x8, a leading communication platform with integrated contact center, voice, video, and chat functionality. John is a marketing professional with over 14 years of experience in the field, and an extensive background in building and optimizing digital marketing programs across inbound call centers SEM, SEO, and a myriad of services. This is his LinkedIn. Affiliate marketing has increased dramatically in recent years, with searches for the term seeing a 223% increase between 2015 and 2021. Spending ..read more

Author | Zach Wales  Bio | Zach Wales is a senior strategist in search marketing who has been honing complimentary SEO & SEM strategies for over a decade. He architected the digital marketing department of a full-service agency, HZDG, where his clients included NVR, Inc.; Hilton Hotels; Organic Valley, and more. Search engine optimization (SEO) and search engine marketing (SEM) have complemented one another as marketing channels since the dawn of Google AdWords (Google Ads’ pre-2018 name) in October 2000.  As their names suggest, SEO and SEM are two sides of the same coin ..read more

Author | Jordan Mollins Bio | As an SEO Account Director, Jordan defines Brainlabs' SEO strategy and drives innovation for our clients. Before joining us, Jordan was the director of SEO & Content at Morgan & Morgan, working with America’s largest personal injury law firm to increase retainers and ensure consistent messaging. With a BS in Marketing from the University of Maryland, Jordan brings an endless drive for success to the Brainlabs team. To be an effective SEO is to keep up with a constantly changing digital landscape, taking note of the details and developing ways to succ ..read more

If you asked a UX professional whether adding upsell items to a checkout process results in more sales or more abandoned carts, they'd tell you to test it — second guessing users is seen as foolish. Yet for many companies, SEO has no testing at all, just endless reams of best practice and hand waving. Our senior consultant, Dominic Woodman, had the opportunity to change role for a year and got the chance to treat SEO differently, running over 50 SEO A/B tests across a range of different websites. At SearchLove London and San Diego, he shared his story with our audience and the lessons he lear ..read more