The Ultimate Guide to CRO Best Practices in the Web Design Industry
TechWyse Blog
by Frinley Paul
3d ago
The web design and development industry is fast-growing, and most companies worldwide are trying to maximize and improve their online presence to boost revenue. One of the ways they aim to achieve this is by updating their websites. Many business owners try to revamp their entire website, until they realize they have to invest more time, money, and effort. Those that have lower budgets will take on a different approach by pursuing CRO tactics. Comparatively, CRO implementation will cost you less than a complete website revamp, saving you more time and money. By using the best CRO practices and ..read more
Visit website
Leveraging Keyword Magic: How Addressing Keyword Mistakes Improves Your SEO
TechWyse Blog
by Jesse Galanis
1w ago
Keyword research is part and parcel of search engine optimization (SEO). Finding and using the right keywords in your content can boost your search engine results page (SERP) ranking and attract the right audiences. Enter the Keyword Magic Tool. In the world of SEO, does this ring a bell? Offered by no less than SEMrush, this tool lets you perform keyword research. And as the name would imply, it works like magic! But how do you leverage this tool to avoid keyword pitfalls and kick your SEO campaign up a notch? This page covers what you need to know about the Keyword Magic tool. Read on to lea ..read more
Visit website
The Power of Audio Ads: Using Spotify Ads to Boost Brand Awareness
TechWyse Blog
by Bonnie Luu
1w ago
In today’s ever-changing landscape of online advertising, audio ads have emerged as a powerful tool for enhancing brand awareness. Among the ad platforms making waves in digital marketing, Spotify stands out as a dynamic space for advertisers to connect with their audience through the power of sound.  Let’s explore the approaches and benefits of utilizing Spotify Audio Ad campaigns to increase your brand presence.   Understanding Audio Ads on Spotify Why Audio? Let’s first understand why audio is such an engaging medium. In a world dominated by screens, audio offers a unique and ..read more
Visit website
Social Media Contests: How to Generate Leads
TechWyse Blog
by Michael Meyer
2w ago
Free products. Giveaways. Contests. No matter what you call them, people love a chance to get something valuable through fun activities like social media sweepstakes or photo contests. Brands, bloggers, and businesses everywhere are luring audiences into promotions—and you can do the same. What if you could leverage these flashy giveaways to connect with fresh leads eager to engage with your brand? In this post, we’ll dive into how to run social media contests that rack up impressions, spark conversation, and generate leads. You’re about to learn actionable tips to create compelling giveaways ..read more
Visit website
Featured Snippets: How to Structure Your Content for Higher Visibility in Search Results
TechWyse Blog
by Vishnu M
2w ago
Searching for answers, but drowning in an ocean of results? Frantically scanning ten blue hyperlinked headlines, hoping one will contain the necessary information you need? Talk about finding a needle in a haystack! Luckily, Google’s featured snippets are a much-needed life preserver to rescue us from irrelevant results. These handy boxes provide immediate answers by summarizing the most relevant content search at a glance—just what you need when searching for specifics. But here’s the thing: featured snippets are some of the most competitive real estate in SEO. Winning that coveted space take ..read more
Visit website
Digital Media 2024: AI Apps – Have They Sucked the Creativity Out of Marketing?
TechWyse Blog
by Janet Peischel
2w ago
Last year may be remembered as the year we became infatuated with our AI apps. Artificial Intelligence was a game changer on many levels. With our initial intro to ChatGPT, we quickly found ourselves depending on AI apps for developing content, streamlining workflows and improving multimodal communication. We tried AI writers, AI detectors, AI web builders, AI note-takers and presentation developers. There were apps that created websites in four easy steps and more AI tools for business, including AI videos. The list goes on.  It’s been a wild ride because it’s all moving so fast. These a ..read more
Visit website
Master Social Media for Your Business: Tips to Boost Engagement (Part 1)
TechWyse Blog
by Sara Ortiz
2w ago
In 2024, social media marketing in Canada has become indispensable for businesses aiming to establish a solid online presence. One of the critical elements of a successful social media strategy is engagement. High engagement helps you connect with your audience, boosts brand awareness, and drives conversions.  In this blog, we’ll delve into the significance of social media marketing and the importance of engagement, and outline four proven strategies to enhance your social media engagement (and stay tuned for part 2). What is a Social Media Marketing Strategy? Before we get into the recom ..read more
Visit website
The Best Email Outreach Practices for Link Building
TechWyse Blog
by Diana Ford
2w ago
Email Outreach: A Guide For Link Building Link building has been proven essential for search engine optimization, but getting links can be challenging. You can use some strategies to get website owners and influencers to include your resources in their posts and articles. Stellar results come from stellar strategies, and outreach email is one of them! Email outreach aims to reach out to website owners interested in your offer and get them to link to your site. This strategy will help you achieve a greater online presence, whether you are looking for backlinks to improve your search rankings, d ..read more
Visit website
Web Copywriting Tactics: How the Right Language Boosts Engagement and Conversion
TechWyse Blog
by Karl Kangur
9M ago
Investing in high-quality copy for your website can exponentially benefit your business. In addition to maximizing reach via SEO and hooking prospects, it can also be the factor helping you convert prospects into satisfied customers. In this article, we’ll explore some of the best web copywriting tactics, focusing on those that can produce language that genuinely boosts engagement and conversion. Address Conversion Obstacles Early One of the primary purposes of your website copy is to help put first-time customers at ease. If you think about what inspires consumers to invest in a brand’s solut ..read more
Visit website
The Effectiveness of Infographics in Your Content Strategy
TechWyse Blog
by Bonnie Luu
9M ago
In today’s digital age, where attention spans are dwindling and information overload is the norm, it’s crucial for businesses to find innovative ways to capture and engage with their audience. An effective method is through the use of infographics. These visually appealing and informative graphics have the power to convey complex ideas in a simplified and easily consumable way. The Benefits of Creating Infographics for Your Content Strategy Infographics offer a variety of benefits for your overall digital content strategy. First off, they provide an opportunity to present complex information i ..read more
Visit website

Follow TechWyse Blog on FeedSpot

Continue with Google
Continue with Apple
OR