Instagram Stories According to Statista, by 2025, there will be 1.44 billion Instagram users across the world, accounting for 31.2% of global internet users. Over 500 million people post IG Stories daily. 70% of users watch stories every day. The platform is most used among people aged between 18 and 34. Let’s take a look at the positives and negatives of using Instagram Stories: Instagram Story Pros Wide Reach Instagram has a vast user base, offering extensive reach and engagement opportunities. Interactive Features Instagram Stories are highly interactive. You can easily engage your audi ..read more

A noindex meta tag is an HTML attribute that is used to instruct search engines not to include a particular webpage in their search results. This means that when a search engine crawls a website, it will not index the pages with the noindex meta tag. This can be useful when you don’t want a specific page to appear in search engine results. Running a grocery store with limited shelf space is a lot like managing page indexation in SEO. You’re constantly prioritizing which products to showcase based on popularity and appeal. But what about the items that don’t make the cut? Just like those produc ..read more

The ecommerce industry is massive. With millions of online retail sites across the globe, it shows no signs of slowing down. In fact, ecommerce sales are expected to grow to over 77% in Canada in 2025. However, there’s no denying that opening an ecommerce site means you’ll face some stiff competition. Again, there are millions of live sites selling products, and it’s essential to find a way to stand out from the start if you want to be discovered and successful.  If you have a great product, service, or idea, you’re already one step ahead. But that’s only half the battle when it comes to ..read more

Voice Search Optimization Voice search optimization is an SEO practice that focuses on optimizing the site and online presence with the goal of ranking on verbal search queries made by users. This optimization is a step above traditional typed search optimization.  For example, when a user types a query related to plumbing, they might search for “Plumber Near me” or “Residential Plumber service Toronto.” However, when a user conducts a voice search, they are more likely to say, “Hey, Siri! Find a Plumber near me” or “Which are the best residential plumbers in Toronto?” As mentioned earlie ..read more

A robust marketing strategy does wonders for every company’s success in the modern world. It helps reach a target audience, build loyalty, boost engagement, and foster meaningful connections. If you are looking for a comprehensive marketing approach, the “See, Think, Do, Care” framework is truly what you need. This methodology was developed by Avinash Kaushik, Google’s Digital Marketing Evangelist, writer, and influencer. As the title of this blog suggests, the strategy features four key stages. They stand for phases in the customer experience, from the first contact to long-term loyalty. If a ..read more

The History of UTM’s Before Google purchased the product in 2005 from Urchin Software Corporation, Google Analytics was nonexistent.  Now, Google Analytics 4 launched in October of 2020, running alongside its previous version, Universal Analytics. Although the two have existed side-by-side since the introduction of GA4, Google plans to soon phase out Univerisal Analytics to encourage users to opt for the more advanced updated.  GA4 allows tracking codes to change the way we do business, market our products and build our brands through multiple channels.  Source: Google Analytic ..read more

Imagine having a secret weapon that unlocks a treasure trove of customer insights, allowing you to make data-driven decisions that skyrocket your business’s growth. Well, that’s precisely what Google’s latest analytics platform, Google Analytics 4 (GA4), offers.  GA4 provides a comprehensive view of your customers’ journeys across multiple devices and platforms, giving you a holistic understanding of their behaviours and preferences. It allows you to slice and dice your data into specific segments based on multiple criteria, giving you a granular understanding of your audience that goes b ..read more

Marketing and AI: An Overview The integration of Artificial Intelligence (AI) into marketing and strategies marks a significant evolution in how businesses approach market dynamics, customer engagement, and campaign optimization.  The advantages of AI in marketing transcend traditional methods by offering predictive insights, enhancing personalization, and streamlining daily operations. AI’s impact is particularly notable in several key areas of digital marketing: 1. Predictive Analytics: AI algorithms excel in sifting through vast datasets to forecast market trends and consumer behaviou ..read more

Who remembers their first-generation website? A quick walk down memory lane brought back memories of clumsy web structures based on frames. We used editing apps like FrontPage and Dreamweaver. Flash may have created moving parts, but it resulted in sites that were too big to load. Steve Jobs called Flash “buggy, a CPU hog, and a crash causer.” Websites have come a long way and technology keeps raising our expectations with interactive elements. Those static pages with too much boring information have evolved into immersive experiences. Content remains important for interactive websites The use ..read more

Understanding the Growing Influence of Micro-Influencers A micro-influencer is a person who has a small but loyal and committed following on different social media channels, ranging from ten thousand to up to one hundred thousand followers. Although these are not huge numbers, the importance lies in the deep level of connection they have created with their audience. By sharing their passions, experiences, and opinions with their followers, micro-influencers gain a community that trusts them. Micro-influencers are smaller players with a powerful punch and captivate dedicated audiences with the ..read more