We live in the digital age where thousands, if not millions, of businesses crop up around the world every day. This is both a good and a bad thing from a consumer’s point of view. Good and bad because of the same reason—they have endless options to choose from. But, a strong, unbeatable way to stand out amongst these endless options is to be backed up by customer reviews and testimonials. In fact, reviews and testimonials are the new word-of-mouth, amplifying customer voices across the internet. They undoubtedly shape the reputation of businesses and influence the decisions of potential custom ..read more

If you could enhance customer value and loyalty through social media, wouldn’t you? Well, I’ve got a not-so-secret secret that I’m excited to share.  What is Brand Halo? The Brand Halo theory is that if you can create a positive client or customer experience in one area of your business, you can then leverage those positive feelings to enhance the perception of your other offerings and capabilities.  “The halo effect is correlated to brand strength, brand loyalty, and contributes to brand equity.” – Mitchell Grant, Investopedia While this isn’t a new theory (Edward Thorndike first co ..read more

Effective Search Engine Optimization (SEO) is all about maximizing your chances of landing on the front page when folks search for your product or service.  In the past, this meant you could take an aggressive approach to keyword marketing to rise through the ranks. While keywords haven’t gone away, SERP algorithms like Google have become more complex and ask more from marketers. Today, that means you must take an inclusive, accessible approach to connect with a diverse audience and boost your SEO ranking.  Understanding the Algorithm If you’re new to the world of SEO and Search Engi ..read more

1. Businesses Can Acquire Qualified Traffic Acquiring qualified traffic is paramount for businesses, and YouTube serves as a versatile platform to achieve this goal effectively.  Unlike generic web traffic, businesses should prioritize quality traffic—prospective customers genuinely interested in their products, services and offerings. YouTube facilitates precisely this by functioning as a search engine, similar to Google.  Users actively seek content by entering specific prompts, ensuring that those who discover your videos are inherently interested in your product or service. This ..read more

In 2024, Pinterest will be much more than a mood board—it will be a treasure trove for companies like yours. With more than 463 million users browsing Pinterest monthly, you can be sure that a sizable audience is ready to learn about what you have to offer. We’re here to give you the ultimate guide to “Pinterest Predicts 2024” for uncovering the hidden trends that will elevate your brand. Source: backlinko.com   Major Pinterest Trends in 2024: An Overview Source: Pinterest Predicts   As we glance ahead at what 2024 has in store for Pinterest, several emerging trends are noticeably ..read more

Did you know the March 2024 Google core update is all about refining Google’s ranking system? It’s tackling spam to enhance the quality of websites and ensure they offer more useful content for online users.  Google’s core update will greatly impact the digital marketing field and bring new changes to SEO. This update aims to improve search algorithms and, in turn, provide a more user-friendly experience. Simply put, if your website has no new or engaging content, it might disappear from Google search results.  The March 2024 update specifically focuses on two key areas: tackling unh ..read more

10%, 20%, and 80%. These are the rough percentages of information people remember when they hear, read, and see it. But somehow, whenever you try to use sounds, texts, or interactive visuals in your content to establish a memorable presence on social media, it’s like you work and work and work on a boat, but it doesn’t get any better. It won’t take you to the destination you aim at. We’ll help you fix your content marketing vessel and sail it successfully to the shore of brand recognition, high sales, and fast business growth with social media. This article is your ultimate guide for making un ..read more

The digital landscape is a competitive, ever-evolving and fast-changing landscape. If you want to establish a reputable brand, having trustworthiness that commands respect is paramount—that’s where high domain authority sites come in.  Domain Authority (DA) refers to a search engine ranking score that predicts how likely a website will rank on the search engine results page. These scores range from one to 100, with higher scores having a greater likelihood of ranking. Sites with a high DA not only rank better on search engine results, but also instill confidence in their audience.  O ..read more

Something very cool is going on with Google Assistant (GA). If you are not a user, this may be the time to download the app and start generating some queries. What’s so cool is that GA has gone multimodal. The responses to your queries could be the same boring text, but they also might be a lot more fun, and include videos, images and/or music. It might surprise you and serve up website snippets to answer your queries. The responses are clearly more comprehensive than those I’ve been able to generate from a traditional Google search query. Source: Marie Haynes Consulting   Google Assista ..read more

In the fast-paced world of digital marketing, we just can’t afford to ignore search engine updates. Google’s core updates can have a big impact on how websites rank and are displayed in search results.  Google’s core updates are like magic spells that are cast to ensure remarkable, high-quality search results. These updates take place at least a couple of times—or even more—a year and can really shake things up for websites that are competing to be seen online. When the March 2024 update hit the digital world, it brought the realm of SEO into a state of complete frenzy. Digital marketing ..read more