Knowing what your ideal client looks like is critical if you want to attract the right customers to your business and have successful outcomes. This is not to say you shouldn’t work with clients who ..read more

Having multiple revenue streams is a MUST for any freelancer or business owner. If you have just one source of income, you’re opening yourself up to risk if that source of revenue ever drops or ..read more

I recently enjoyed this conversation with Ed Sheeran (one of my favourite musicians) on the Theo Von podcast. During the interview, about 58 minutes in, Ed said something that really resonated with me; he talked about how he always tries to be as honest as he can with people concerning what he’s thinking or feeling. He tells the story of how a fan came up to him at a train station wanting a photo right after his aunt had died. Ed defaulted to being honest (I feel a better word to use here is ‘transparent’) and simply told him: “Hey, my aunt just died, can I have a minute”. Rather than hiding ..read more

Last week we finalised the rebranding of my business and the launch of our new website, MinorCo. This marked the completion of a big project that’s been my main focus for the first half of this year. Don't want to read this post? Listen to the podcast instead: Almost immediately, I said to myself (and a few people on my team) that our new focus for the rest of the year would be on optimising our systems and processes to support revenue and client success. As I’ve recently got the team starting to do sales calls and we have the new brand up and running, I want to get everyone comfortable and p ..read more

It’s quite fitting that as we close out on 300 episodes of the Paul Minors Podcast I get to make a very exciting announcement; And possibly one of the biggest changes to my business since I began in 2015. Today I’d like to introduce you to the new brand behind my consulting company, MinorCo. Don't want to read this post? Listen to the podcast: Why the change? Until now, our Asana, Pipedrive and Zapier consulting have all lived under the PaulMinors.com website and brand. This was suitable in the beginning; when I started the business I was the person clients dealt with from the time they booke ..read more

 Wouldn’t it be great if you could automatically allocate work to your team as requests come in? This is simple enough using Asana’s Forms feature and combining it with custom rules. Learn how to create and use forms in Asana. This is great for collecting information necessary to complete tasks. This is great for processes like design requests, invoicing, bug tracking and support tickets. You can then use rules to automatically assign the task to the correct person on the team, based on the type of response. Need help setting up Asana and optimising it for your business? Join my Master Asana ..read more

 Generating sales often comes down to catching people with the right offer at the right time. Sending marketing emails is a great way of nurturing your prospects and keeping top of mind until the prospect is ready to buy. Learn how to get started with Campaigns in Pipedrive. The Campaigns feature is great for sending marketing emails, newsletters or nurture sequences to your prospects or customers. The nice thing about Campaigns is it's native to Pipedrive and you don't need any extra software to integrate with third-party tools (like you would if using Mailchimp or ActiveCampaign). Need hel ..read more

Welcome to episode number 300 of the Paul Minors Podcast! For this milestone episode, I asked my good friend, Dylan Bland, to interview me (similar to what we did for the 100th episode). In the first half, Dylan unpacks my history, how I got started with my business and how I view productivity. In the second half, we discuss a range of topics including productivity, technology, AI and the future of work. Enjoy this episode and if you'd like me to record more long-form interviews like this, please let me know ..read more

 Learn how to get started with Project Templates in Asana. Using templates is a great way of creating a standardised checklist that outlines how to complete a repeatable project so that you and your team never miss a step. Using Asana templates is a perfect for setting up standard operating procedures (SOPs) for your business. Need help setting up Asana and optimising it for your business? Join my Master Asana program ..read more

This episode is a bit of a ramble. I share some updates on what I've been working on recently and discuss how I prioritise my time ..read more