The Key Elements of Workforce Recruitment Messaging
Industrial Marketer
by Nels Jensen
11M ago
Workforce recruitment marketing continues to be wicked hard for manufacturers and industrials these days. Heck, it’s hard for pretty much everyone. Prospects have many choices, and they know how to find openings and conduct quick research to see if a job description and company is of interest to them. The good news is that your... Read more » The post The Key Elements of Workforce Recruitment Messaging appeared first on Industrial Marketer ..read more
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How to Get Started With B2B Marketing Webinars
Industrial Marketer
by Nels Jensen
11M ago
There’s a general acceptance that using B2B marketing webinars can be a successful strategy for manufacturers to drive lead generation, engage with prospects, and build thought leadership. But many manufacturing marketers can recount stories of time and cost investments that resulted in a tiny audience or how a webinar went off the rails for a... Read more » The post How to Get Started With B2B Marketing Webinars appeared first on Industrial Marketer ..read more
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Top 10 Manufacturing Website Career Pages
Industrial Marketer
by Virginia Roberson
1y ago
Is your manufacturing website putting your company’s best brand forward to recruit top talent? A dedicated career page can walk your brand’s talk as a best-in-class employer to attract better job candidates and help candidates apply for jobs more quickly. A career page can also serve as a home base for your workforce recruiting efforts... Read more » The post Top 10 Manufacturing Website Career Pages appeared first on Industrial Marketer ..read more
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B2B Customer Onboarding: 5 Risks to Consider for Your Industrial Business
Industrial Marketer
by Ana Galic
1y ago
Is B2B customer onboarding part of your integrated marketing strategy? Creating a successful customer experience and establishing positive customer relationships is essential for the success of any business, including industrial and manufacturing operations. Finding customers and nurturing those relationships is key to selling your products, solutions or services. While many businesses only focus on the... Read more » The post B2B Customer Onboarding: 5 Risks to Consider for Your Industrial Business appeared first on Industrial Marketer ..read more
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6 Ways to Run Google Ads for B2B Lead Generation
Industrial Marketer
by Paul Fraser
1y ago
How can Google ads help generate targeted B2B leads?  Lead generation is one of the most challenging parts of running a B2B business. Another big issue is running successful B2B marketing campaigns that bring more sales and conversions. However, due to the longer sales cycle, you need to be persistent and patient with your B2B... Read more » The post 6 Ways to Run Google Ads for B2B Lead Generation appeared first on Industrial Marketer ..read more
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Features to Optimize Your B2B E-Commerce Website
Industrial Marketer
by Jason Parms
1y ago
If you’re considering a refresh for your B2B e-commerce website, it’s important to remember that B2C buyers’ preferences are ever-changing to stay in line with the changes brought about by digitization. B2B buyers are no different. According to a Forrester report, 55% of B2B buyers completed their purchases online. Indeed, the internet has provided a... Read more » The post <strong><em>Features to Optimize Your B2B E-Commerce Website</em></strong> appeared first on Industrial Marketer ..read more
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How Employee Collaboration in Marketing Can Improve Results & Sales
Industrial Marketer
by Jill Goodwin
1y ago
Collaboration, especially collaboration in marketing, is the life force of any workplace. Only through working together can a team achieve its goals. This is why the art of collaboration and teamwork is so important for businesses.  The right amount of employee collaboration in marketing can not only help businesses create a more efficient workforce, but... Read more » The post How Employee Collaboration in Marketing Can Improve Results & Sales appeared first on Industrial Marketer ..read more
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5 Steps to Creating a Digital Marketing Strategy for Your Manufacturing Business
Industrial Marketer
by Travis Dillard
1y ago
Without a digital marketing strategy, you may not be getting the ROI you’re looking for from your marketing efforts. Like any business, manufacturing has quite a few peculiarities that make it unique. However, a business is still a business. It has a product or service that it makes or provides, and their customers that have... Read more » The post 5 Steps to Creating a Digital Marketing Strategy for Your Manufacturing Business appeared first on Industrial Marketer ..read more
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Successful B2B Writing: 7 Best Practices
Industrial Marketer
by Max Mitchell
1y ago
B2B writing is an essential skill for any marketer that sells B2B products or services. Unlike B2C writing, B2B writing can be somewhat tricky to master. Nevertheless, there are ways to make your B2B content outshine the competition. Inspired by this recent article from Semrush, here are seven best practices you can follow to achieve... Read more » The post Successful B2B Writing: 7 Best Practices appeared first on Industrial Marketer ..read more
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Wisdom of the “Industri” from Industrial Marketer
Industrial Marketer
by Nels Jensen
1y ago
We’ve all heard of the biblical Magi — three wise men bearing gifts. But you may not have heard of the Industri — two podcasters who come with gifts for industrial marketers. OK, it’s a stretch. But we’re willing to suspend our keyword discipline and be outrageously liberal with the definition of gifts in order to... Read more » The post Wisdom of the “Industri” from Industrial Marketer appeared first on Industrial Marketer ..read more
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