From good to great: Five ways to boost your email marketing efforts
Align.me | B2B Marketing Consultants Blog
by Bella Newton
3y ago
A lot of work goes into your email marketing, so you want to make sure you get a return on effort (and investment) by having it reach as many of your prospects as possible. But think about your own inbox – how many emails do you get a day? How many do you delete without READ MORE › The post From good to great: Five ways to boost your email marketing efforts appeared first on align.me ..read more
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Marketing on a Budget: What to keep and what to cut
Align.me | B2B Marketing Consultants Blog
by Bella Newton
3y ago
Why is it that marketing is one of the first things to get cut when budgets tighten? The conception amongst business owners in the B2B sphere is that marketing is the long game, so taking a hiatus from the trouble and expense of capturing lead generation won’t make much difference. You could be forgiven for READ MORE › The post Marketing on a Budget: What to keep and what to cut appeared first on align.me ..read more
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6 lessons we learnt running workshops remotely
Align.me | B2B Marketing Consultants Blog
by Hugh Macfarlane
3y ago
Virtual workshops can be measurably better than physical workshops if you have the stamina of a bull, can work in three time zones simultaneously, and have the technical dexterity of a 12-year-old. For the rest of us, there’s work to be done to master the craft. For context, we've been building go-to-market plans for B2B READ MORE › The post 6 lessons we learnt running workshops remotely appeared first on align.me ..read more
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Is it worth advertising on search engines other than Google?
Align.me | B2B Marketing Consultants Blog
by Nicholas Steffens
3y ago
Google is, without a doubt, the most used search platform in the world. It sees about 7 billion searches every day, and has become such an integral part of everyday life that it’s transformed from a noun to a verb. The answer to any questions these days? “Google it”. Because Google has the monopoly on READ MORE › The post Is it worth advertising on search engines other than Google? appeared first on align.me ..read more
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Double down, go halves, pivot, or panic? Marketing during a crisis
Align.me | B2B Marketing Consultants Blog
by Hugh Macfarlane
3y ago
In March, our overriding priority was to get our teams settled in their various homes, and to act with haste. We had to, right? Not panicking, but acting fast. In April, many of us tried to reset to some sort of sane mode of working. In May, we hung on to the systems and processes READ MORE › The post Double down, go halves, pivot, or panic? Marketing during a crisis appeared first on align.me ..read more
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3 Steps to Immediately Improve SEO
Align.me | B2B Marketing Consultants Blog
by Hugh Macfarlane
3y ago
Search Engine Optimisation (SEO) has fast become one of the most sought-after marketing services for nearly every business and industry. It’s not uncommon for agencies to dedicate entirely to the art of SEO. And for good reason. Organic traffic can be hard to attract, but it results in some of the most qualified leads you READ MORE › The post 3 Steps to Immediately Improve SEO appeared first on align.me ..read more
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What are Smart Links (and how should I use them)?
Align.me | B2B Marketing Consultants Blog
by Hugh Macfarlane
3y ago
Many businesses are already utilising LinkedIn as part of their B2B marketing strategy (and if you’re not, we suggest you start now). LinkedIn is a powerful tool for B2B businesses due to its unique capability to target specific audiences and markets, as well as foster legitimate connections and business interactions. Smart Links are a new READ MORE › The post What are Smart Links (and how should I use them)? appeared first on align.me ..read more
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3 tips for reengaging with your customers after a disruption
Align.me | B2B Marketing Consultants Blog
by Hugh Macfarlane
3y ago
Business disruption happens. We’ve all just experienced what is likely the biggest disruption of a generation (let’s hope). Because of COVID-19, a lot of businesses have dialled back their operations, or stopped completely. A lot of regular customers have stopped buying. It’s been a crazy time for everyone. But as we all emerge from our READ MORE › The post 3 tips for reengaging with your customers after a disruption appeared first on align.me ..read more
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Finding rhythm: When’s the right time to talk to your buyer?
Align.me | B2B Marketing Consultants Blog
by Hugh Macfarlane
5y ago
When a buyer is ready to talk, we need to talk with them right away. And if they’re not, we need to follow up. But what is the right cadence? How quickly should I follow up? How quickly should my next and my next and my next correspondence be? How many should there be? Landing […] The post Finding rhythm: When’s the right time to talk to your buyer? appeared first on align.me ..read more
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How to know when you should outsource marketing Part 2
Align.me | B2B Marketing Consultants Blog
by Hugh Macfarlane
5y ago
In Part 1 of this blog, we started small – focussing on businesses who are achieving less than $20 million annual revenue. Here, we’ll be going a little bigger and look at those turning over more than $20 million. While the numbers are different, the concept is the same – your marketing needs to evolve […] The post How to know when you should outsource marketing Part 2 appeared first on align.me ..read more
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