Uniting your sales and marketing teams with Austin LaRoche
Criteria for Success
by Elizabeth Frederick, Criteria for Success
1y ago
Austin LaRoche is an experienced Chief Executive Officer at ATAK Interactive. He's built his career over years, becoming CEO in 2020! With his Masters in New Media Studies, he helps B2B sales leaders. Based in Los Angeles California, he coaches sales leaders and agencies! We hope you enjoy his story! Discussion with Austin LaRoche: In this episode, we discuss: The importance of tying marketing needs to sales Identifying your marketing functions Effects of being authentic Finding and solving sales problems Pushing your points while taking feedback Showing customers how you can solve their prob ..read more
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Utilizing performance with Collin Mitchell
Criteria for Success
by Elizabeth Frederick, Criteria for Success
1y ago
Collin Mitchell is an experienced VP of Sales at Leadium. He helps B2B SAS companies generate qualified leads. He's founded and successfully sold three companies! Based in San Francisco, he now invests and advises other startups. We hope you enjoy his story! Discussion with Collin Mitchell: In this episode, we discuss: Choosing great leaders Utilizing top performers Effective communication about progress Empowering your sales team Turning mistakes into teachable moments Identifying learning styles early Balancing tools and technology …And so much more! Featured on this episode: Collin Mitch ..read more
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Caveman Brain Business with Dr. Jean Oursler
Criteria for Success
by Elizabeth Frederick, Criteria for Success
1y ago
Dr. Jean Oursler is an experienced implementer at EOS Worldwide. She's built her career over 20 years, starting and growing several companies. With her Ph.D. in Business Psychology, she coaches and facilitates clients. Based in New Jersey, she leads as one of the best facilitators in the world! We hope you enjoy her story! Discussion with Dr. Jean Oursler: In this episode, we discuss: The importance of outcome goals in coaching Identifying what is stopping you from moving forward Effects of being result-focused Pushing performance while taking accountability Thinking backwards to achieve your ..read more
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Aligning Your Sales Team and Market Strategy with Ted Blosser
Criteria for Success
by Elizabeth Frederick, Criteria for Success
1y ago
Ted Blosser is the CEO and co-founder of WorkRamp. He's built his career in the tech industry at companies you would recognize. His journey stems from varying roles such as account executive to product manager. Based in California, he now leads a powerful team at WorkRamp! We hope you enjoy his story! Discussion with Ted Blosser: In this episode, we discuss: Moving from sales to product Real versus artificial growth Honing in on your “go-to market” Importance of aligning your team on product strategy Reframing employee structure and your mindset Building effective processes and systems Allowi ..read more
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Selling Your Story with Tom Jackobs
Criteria for Success
by Elizabeth Frederick, Criteria for Success
1y ago
Tom Jackobs is an accomplished speaker and coach. He is the impact pilot at Jackobs Effect Inc. helping small business owners convert leads into quality clients. He has an interesting career journey starting with theater management and continuing into sales leadership, coaching, and owning a fitness club! Based in Taipei, he now spends his time empowering business owners with his Impact Sales System. We hope you enjoy his story! Discussion with Tom Jackobs: In this episode, we discuss: Key differences between selling to a person and selling to a company Sharing the “why” behind what you're do ..read more
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Managing Your Human Operating System with Tommy McNulty
Criteria for Success
by Elizabeth Frederick, Criteria for Success
1y ago
Today's guest is Tommy McNulty, the founder and CEO of Rhythm, helping scaling sales teams expand their bottom line.  He's had an extensive career in sales and sales leadership – at one point, he led a team of about 100 sales reps at NerdWallet!  He’s based here in NYC.  We hope you enjoy this insightful conversation. Discussion with Tommy McNulty: In this episode, we discuss: The importance of empathy in sales leadership Why you can't just depend on what works best for you The value of predictability How “renegade reps” can really help in a startup environment Tommy's 3 s ..read more
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The Power of Play with Wendy Smolen
Criteria for Success
by Elizabeth Frederick, Criteria for Success
1y ago
Wendy Smolen is a creative strategist in play, learning, and technology. She's had an extensive career in evaluating, selecting, and writing about how, why, and with what people play. She co-founded the Sandbox Summit@MIT, a forum exploring the way kids play, learn, and connect. She is now leveraging her expertise, helping companies find the fun and the future in what they do. We hope you enjoy this insightful (and fun!) conversation. Discussion with Wendy Smolen: In this episode, we discuss: How play makes anything possible Why play isn't the opposite of work How play can stave off preventab ..read more
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Creating an Environment of Success with Scott Wolf
Criteria for Success
by Elizabeth Frederick, Criteria for Success
1y ago
Scott Wolf has been responsible for $2 billion in revenue on behalf of his clients, so he knows a lot about business growth and creating an environment of success. I know you'll enjoy our discussion on the latest episode of Let's Talk Sales! Scott is the founder and CEO of Wolf Consulting Group, enabling teams and organizations to achieve maximum sales performance. He built his career in sales and sales leadership before moving into consulting. We hope you enjoy this insightful conversation. Discussion with Scott Wolf: In this episode, we discuss: Some of Scott Wolf's “Wolfisms,” includi ..read more
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Telling Your Hero Story with Park Howell
Criteria for Success
by Elizabeth Frederick, Criteria for Success
1y ago
I've really enjoyed getting to know Park Howell! I know you'll learn something from our discussion on the latest episode of Let's Talk Sales! Park is the founder of The Business of Story, helping clients excel through the stories they tell. He also hosts a podcast of the same name – The Business of Story. Park is a prolific speaker and coach, having built his career in marketing strategy and consulting, including running his own marketing firm Park&Co for about 20 years. Over the course of our conversation, you'll find that he's an excellent storyteller! We hope you enjoy this insight ..read more
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Transformation vs. Information with Ravi Rajani
Criteria for Success
by Elizabeth Frederick, Criteria for Success
1y ago
Ravi Rajani is such a great person to talk to! I so enjoyed our conversation on our latest episode of Let's Talk Sales! We recorded back in January, but our conversation might just be even more relevant today. Ravi is the founder of Ravi Rajani Consulting, where he helps B2B SaaS sales teams present their story, solution and message in a way that gets attention, builds trust, and wins new business without competing on price. He's also the host of The Influential Communicator podcast, and he's based near London. We hope you enjoy this insightful conversation. Discussion with Ravi Rajani: I ..read more
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