#1 – From the HOME tab you see a snapshot of your profile. Previously the stats under your photo were: Profile Viewers and Post Impressions. Now you see in the image below, this has changed to show you the number of connections and any pending invitations. #2 – Change to ‘Followers’ For anyone who has turned on the Creator Mode feature, you now see a blue invite button which turns to a Follow button. I have written extensively about this topic, so I won’t go into details again. What I want to point out is now in settings under visibility-> followers – you can choose who if you want to make ..read more

In today’s digital world, building a strong online presence is crucial for professional success. But many of us struggle with a frustrating “visibility gap” on platforms like LinkedIn. We know we have valuable expertise, but potential employers, collaborators, or clients just aren’t seeing it. Fear not! This blog post will equip you with 3 powerful strategies to bridge that gap and get noticed on LinkedIn. We’ll explore 3 key areas of opportunity on LinkedIn. LinkedIn News You find this column on the upper right corner from the Home page. LinkedIn editors post the most relevant news stories o ..read more

Knowing what type of content works best on LinkedIn in 2024 can seem like a daunting task you never wanted to master, but in today’s digital world, people meet us online often before offline we have the ability to build trust and awareness with what we post to LinkedIn. Did you know that 75% of B2B buyers use social media to make buying decisions? (According to data from LinkedIn.) Content builds trust and positions your expertise. People buy from those they see as an expert. Having a profile isn’t enough, amplify that by posting valued content) 5 expert tips to help you get more visibility ..read more

As with all social media and search engines, algorithms determine what you see online. Algorithms are complex but this article will simplify what that means for you specifically to the LinkedIn platform. Algorithms are rules, signals and data that govern the platform’s operation. These algorithms determine how content is filtered, ranked, selected and recommended to users. According to the social management tool Social Pilot, “All social media platforms have their algorithm comprising various ranking signals. You can never determine all these ranking signals, but you can surely mold your conte ..read more

What is important to understand about LinkedIn is that they will remain the #1 social platform for professionals with 1B users globally, and they are investing in making the platform better every year. There were more than 150 updates on LinkedIn in 2023 and more to come in 2024. If you subscribe to my email list you will receive these notifications via email. This is important because LinkedIn does not contact its member to let them know the latest updates, rather they rely on experts such as myself to share this information. Which LinkedIn Features are Important? That may depend on how you u ..read more

As you execute your new year goals including your marketing goals, you want to spend a little time updating LinkedIn especially if this is a tool you use for your marketing. These updates also apply if you are seeking a career move and want to be found. LinkedIn is notorious for not publicizing changes unless you know which of their blogs to follow or you follow experts like me who keep my network updated to changes they most want to know about. Here are 5 adjustments I suggest you make in January to your LinkedIn profile and company page if you want to improve your visibility and gain a compe ..read more

As we enter a new year, often we ask what we should change up to stand out. This article will focus on both personal and corporate brand trends and marketing tips for 2024. Whether you are a business of one or of 100, you have both a personal brand and the company or corporate brand. The trend is toward authenticity and that comes from individuals or your personal brand. LinkedIn is the ideal platform to build and optimize your personal brand profile. LinkedIn ranks very high in a Google search result, which means your personal brand will show up before your company brand. Personal Branding On ..read more

One of the most frequently asked questions I receive is asking if upgrading from a free LinkedIn account to a paid account is worth it? The short answer is yes simply because you are afforded more data and that helps you make more informed and data-based decisions for your business or your career. Second, as of this writing [November 2023] LinkedIn is offering more and more features to the paid subscribers. As an example, the feature “Who’s Viewed Your Profile’ was free to all members but now is only available to premium subscribers. A free subscription works well to build a great profile, mak ..read more

Did you know that of the almost 1 billion LinkedIn users globally only 5-7% are active. That means the majority of users are not logging into LinkedIn on a consistent basis. If you are looking to gain more brand or product exposure, position yourself as a thought-leader in your industry or looking for a career move you’ll want to stay top of mind which ultimately results in more opportunities. You’ve heard the saying the people do business with those they know, like and trust. I believe building trust is key to success and when you naturally put people to the top of your mind, you are nurturin ..read more

Your LinkedIn profile is a billboard for your career and there are simple mistakes that are preventing many job seekers from getting found by recruiters and hiring managers. If your job search on LinkedIn isn’t going anywhere because you aren’t hearing back from employers or getting interviews, it could be your LinkedIn profile is to blame. (As well as your resume). Here are just 5 mistakes that you could be making on your LinkedIn profile that you should review before applying for another position. There are other areas of importance and well, but focusing on these are key to getting found an ..read more