How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? You’re not alone. Many businesses reach a point where the usual approaches no longer produce the desired results and everything they try just falls flat or I believe the technical term is “meh”. This is where hiring a fractional CMO can make a significant difference. As the founder of Duct Tape Marketing, I’ve spent 30 years helping small and medium-sized businesses achieve their goals th ..read more

The FUD Factor: How Fear, Uncertainty, and Doubt Shape Leadership written by John Jantsch read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Brendan Keegan, a seasoned executive with over three decades of experience in leadership and innovation. Brendan is also the author of the book “The FUD Factor: Overcoming Fear, Uncertainty, and Doubt to Achieve the Impossible.” Our conversation covers the profound impact of fear, uncertainty, and doubt (FUD) on leadership and how mastering these emotions ..read more

Mastering Delegation: How to Transform Your Business and Life written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Dave Kerpen, a seasoned entrepreneur and New York Times bestselling author with a passion for effective leadership and delegation. Dave and I uncover the transformative power of delegation, shedding light on how mastering this skill can revolutionize both your business and personal life.   Key Takeaways Dave Kerpen emphasizes that delegation is a transform ..read more

From Mentee to Mentor: Crafting a Path to Professional Growth written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Ruth Gotian, an esteemed expert in mentorship and leadership development. Dr. Gotian is the Chief Learning Officer and associate professor of education in anesthesiology at Weill Cornell Medicine. She is hailed by nature, Wall Street Journal, and Columbia University as a globally recognized expert in mentorship. Dr. Gotian sheds light on the transformative ..read more

The “Bonfire Moment”: How to Solve People Problems for Startup Success written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Martin Gonzalez, a seasoned expert in startup dynamics and co-author of “The Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face.” Martin Gonzalez is the creator of Google’s Effective Founders Project, a global research program that decodes the factors that enable startup founders to succeed. He also works closely with G ..read more

Premium Pricing for Professional Services written by Shawna Salinger read more at Duct Tape Marketing Are you tired of the race to the bottom in pricing your professional services? Pricing is tough and it pushes many to commoditization. There’s a better route: premium pricing. Charging a premium elevates your services above the price wars but also transforms the very nature of your client relationships. In this post, I’ll share keys to a premium pricing strategy for your professional services. After reading this, you’ll understand the role of messaging and how to build long-term client relatio ..read more

Fractional CMO Insights Survey: Why Businesses Hire Them & How to Become One written by John Jantsch read more at Duct Tape Marketing Did you know nearly half of all marketers are now offering fractional CMO services? Our latest Fractional CMO Insights survey reveals the skills driving this boom, the industries reaping the biggest benefits, and what it takes to land your ideal client (or become the fCMO everyone wants). Whether you're a business seeking growth, a seasoned marketer considering the fCMO path, or an agency exploring new models, our exclusive Fractional CMO Insights Survey ha ..read more

Weekend Favs March 30 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road. CourseBox – Coursebox is designed to simplify course creatio. Ideal for educators and entrepreneurs alike, it leverages AI to transform your content into engaging, interactive courses with ease.” H ..read more

Inside Out: Unlearning it all and Building Leadership from Within written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Stratten. President of UnMarketing. Scott Stratten has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager, and a College Professor. They ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing ..read more

The Silent Power of Entrepreneurial Self-Exploration written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Dubé, a seasoned entrepreneur and co-founder of Image One. Rob is the visionary and CEO of The 10 Disciplines for Managing and Maximizing Your Energy, and cofounder and podcast host of Entrepreneurial Leap. He is also the author of donothing, host of the Do Nothing retreat, and host of the Leading with Genuine Care podcast. From selling Blow pops in high school to b ..read more