Because they are mostly lazy scammers that sell snake oil. Or… The good ones are too expensive and already too busy to take on new business. The problem with paying someone to blog for you is that if you don’t know what it takes to be an effective blogger in the first place, it is hard to be a good judge of who you are hiring. Content is king. But…crappy content is just crap. People will take your money and they will Plagiarize.They will rip it off Wikipedia. They will copy your competitors. This is crap and it can get you in a lot of expensive, hot water. People will take your money and use A ..read more

Nearly all agents who try blogging give up in less than 2 months. Half quit after 2 posts. Another half after the next 2 posts Another half after the next 2 posts Another half after the next 2 posts Another half after the next 2 posts Another half after the next 2 posts Another half after the next 2 posts That leaves us with only 0.75% blogging after just 14 posts. I made that stat up, but it might as well be true since of all the 1000s of agents I know, only a handful still blog regularly. You’re asking the wrong question when you want to know, “How often?” The answer is probably “not at all ..read more

“Change is the only constant in life.” – Heraclitus Your sellers have new questions. Your buyers have new questions. Your neighbors have new questions. You need to have good answers. Answers that make sense. Answers that you can support in face of all the misconceptions they already have. Blogging is not just for being found in Google because of the sweet SEO it brings. It’s about educating your audience. It’s about building trust through knowledge. It’s your chance to shine in a world of uncertainty and contradictions. So whether it’s buyers confidently wrong that the market is certain to cra ..read more

Ugh are you still talking about blogging? Hell yeah I am! You’re just chapped because it’s something you know you should do, but never do. I’m the same with going to the gym for some. I wish someone could go to the gym for me, workout for an hour, and I get all the benefits. I’d pay that dude $100 an hour, probably more once I saw those sweet abs come into view. Blogging is work. But the sweet abs traffic is worth the effort. Some masochists even come to love it. All the idea planning, the first draft, the editing, the SEO, the formatting, linking, finding the perfect image, etc… for some it’s ..read more

The Lede: Most Real Estate Websites Fail To Produce Leads Because They Make The Same Mistakes The Mistakes:  They lack a strategy to gain traffic. They lack high impact messaging. They offer nothing unique as a call to action. They have weak content. 1. They lack a strategy to gain traffic. Websites don’t gain traffic on their own. It is earned. You can pay for it and you can generate it on your own. But without a strategy to gain it, your site will fail to produce leads. The Soluton: The best ways to drive an audience to your site. Compelling content. When write (or talk) about what y ..read more

Styrofoam: Empty calorie words that simply fill in for cogent, meaningful content. The Goal: Find language that better connects the dots to what you really need to say/communicate. Examples of Styrofoam Words:    Above and Beyond Expert Results Change Expertise Service Cutting Edge Less Specialist Dreams More State of the Art Everything Premier Successful Exceptional Professional The Extra Mile Experience Quality Value   Phrases such as, “Helping you acheive your dreams” or “Real Estate Specialist” or “Service is our Hallmark” or “Premier Real Estate Team” carr ..read more

The Lede: Without a clear understanding of what needs to be accomplished with the homepage we’re bound to miss the mark. Let’s look at how one might use particular text and images to tell The Story. 1. Recognize Our Visitor’s Challenges We recognize that you have an issue/ a challenge /a pain. We know you, we understand you, we understand this situation. Identify our target audience’s main concerns and acknowledge them.  For example: Our target audience wants to move out of a dense urban area and into a more rural area with a high quality of life. Our main hero image could be a serene la ..read more

The Lede: Without a clear understanding of what needs to be accomplished with the homepage we’re bound to miss the mark. Let’s look at how one might use particular text and images to tell The Story. 1. Recognize Our Visitor’s Challenges We recognize that you have an issue/ a challenge /a pain. We know you, we understand you, we understand this situation. Identify our target audience’s main concerns and acknowledge them.  For example: Our target audience wants to move out of a dense urban area and into a more rural area with a high quality of life. Our main hero image could be a serene la ..read more

The Lede: If the story being told on the homepage is that there is a challenge to be solved by using your services, then who should we make as the Hero? There is only one Hero in the homepage story we are telling. Who is it? Is it you, and all your strengths? Or is it the visitor and their need to overcome their challenge? The more compelling story is when the audience can truly relate to being the Hero. The audience relates with Luke, not Obi-Wan Kenobi in Star Wars (A New Hope). The audience relates with Charlie, not Willy Wonka, with Neo, not Morpheus, with Frodo, not Gandalf, with Dorothy ..read more

The Lede: In an instant your audience decides whether to stay or go from your website. The goal is to keep them there so that you have the opportunity to show them that you’re the best option to solve their challenges. The Decisions: We focus on getting the following affirmatives: Visitor decides that they need what you have. Visitor decides that you’re the best option to solve their problem Visitor decides to exchange their time and money for your offer/service This doesn’t all have to be done in the millisecond that they first come to the page, but they need to stay on the page long enough ..read more