When you’re producing creative for a brand or campaign, it’s a cardinal sin to be boring. The first job of any creative output is to capture the attention of the intended audience. If you fail to do that, everything else is moot. Whilst there are more obvious creative pathways for businesses that sell beer or holidays, what if your organisation errs on the less…extroverted side of the spectrum? In other words, how do you make ‘boring’ things, not? B2B or B2C? That isn’t the question From a creative perspective there are no tangible differences between producing work for B2B or B2C organisatio ..read more

Following a year of great success, we’re delighted to announce the growth of our Project Management team. The expansion sees the promotion of Lee Fletcher to Senior Project Manager and welcomes new hire, Ellie Swain, in the position of Junior Project Manager. Lee and Ellie, alongside Head of Project Management Kate Vines, will spearhead Hallam’s project delivery ensuring client satisfaction throughout all our projects.  Meet Junior Project Manager, Ellie Speaking of our new hire, Kate said: “We’re thrilled to welcome Ellie to the team as a Junior Project Manager. Ellie has impressed us i ..read more

Every brand, in some capacity, is running digital ads, meaning standing out amongst your competitors is harder than ever. What are we all competing for? Simple: your attention. The average human attention span, thanks to the growth of short form content, is down to 8.25 seconds. This means it’s getting increasingly hard to be noticed amongst the tens of thousands of ads we see everyday. So, how then do we get noticed and how do we get our target audience to click on our ads?  The three Rs of getting an ad click To our get our target audience to click on our ads, we need to keep these thr ..read more

In today’s world, where smartphones have become an indispensable part of our lives, the demand for mobile apps is skyrocketing. Whether you’ve developed a gaming app, a productivity tool or a lifestyle app, one of the biggest challenges you’ll face is getting your app noticed. This is where the power of digital marketing and Google Ads comes into play, offering multiple opportunities to reach your target audience and drive app installations. In this blueprint, we’ll explore the strategies and tactics you need to master to effectively advertise an app. Understanding your audience Before diving ..read more

The European Search Awards are back for 2024 and we’ve been named as finalists for an incredible six categories. About the awards Hosted by Don’t Panic Events, the European Search Awards recognises and rewards the best in Paid Media, SEO and content marketing across the continent.  The awards shine a spotlight on agencies and teams who craft campaigns that break through the noise: think cutting-edge, engaging ideas that propel businesses forward and deliver on all fronts. This year, we’re over the moon to be shortlisted for six awards: Best Large Integrated Search Agency  Best Larg ..read more

As we head into Q2, economic uncertainty continues to be a huge factor in determining where your marketing budget is going. As ever, our Strategy team have pulled together a monthly run-down of trending topics and key insights to help inform these decisions.  April’s report delves into how and why brands need to adapt strategies to better appear in Google’s Search Generative Experience (SGE), the ever-complex B2B buying process and what really matters to buyers right now, and why B2B influencers might be the missing piece in your marketing efforts.  How to adapt SEO strategies to be ..read more

On the 26th March 2024, Hallam, alongside our partners at LinkedIn, hosted an exclusive event focused on how B2B brands can achieve growth despite a turbulent socio-economic climate.  We’ve rounded up the key takeaways from the day’s talks, featuring experts from our team, LinkedIn and in-house B2B tech marketers. Buckle in — there’s a lot to cover. Want the slides from all the talks? Download the event slides here. Talk #1: Ben Wood, Doing more with less: How to drive profitable B2B growth Hallam’s Performance Director, Ben Wood, offered the economic context that marketers are currently ..read more

On the 28th June 2025, the European Accessibility Act (EAA) comes into effect. Although there’s already been a directive in place since 2020, this directive was only applied to public sector websites. This new and updated EAA is aimed at the private sector and with the threat of fines and even prison sentences for those getting it wrong, it’s something to be taken seriously. Here’s what you need to know. Who does the EAA affect? The EAA builds on and complements previous legislation, such as the EU’s Web Accessibility Directive. Crucially, the EAA, unlike the Web Accessibility Directive, appl ..read more

When researching the key challenges of B2B marketers, the complexity of the buyer journey always comes top of the list. With decision-making processes increasingly decentralised and influenced by multiple interaction points and stakeholders, gaining more clarity on this journey is crucial for marketers aiming to effectively tailor their strategies and drive those all-important conversions. From identifying key touchpoints to leveraging data-driven decision-making, today we delve into the methodologies and strategies essential for unravelling the B2B buyer journey. But first let’s take a look ..read more

The imminent deprecation of third-party cookies, coupled with increasing privacy regulations and fragmented media consumption, is significantly altering the foundation upon which the digital ecosystem was built: precision. Over the last few months we have been experiencing a pivot towards exploring predictive capabilities in marketing measurement to counter the increasing loss of data available via digital attribution platforms such as Google Analytics. In a recent survey of B2B CMOs, more than half of respondents cited measurement as their biggest challenge for 2024. What we’re experiencing ..read more