How to Price Your Product (or Service)
All Business
by AllBusiness Editors
1d ago
Pricing a product or service is perhaps one of the most difficult areas of new business planning. What price tag can you place on the value that you provide your customers? What's the magic formula? The truth is, there is none. As you work through the competitive analysis section of your business plan, you may begin to realize that while price does play an important role in your business, it's not as important as one might think. If the success of your business is based solely on offering the lowest price, you may wish to reconsider. Many a business has gone under with this strategy in play ..read more
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Ethical Content Curation for Social Media: 15 Best Practices
All Business
by Brett Farmiloe
1d ago
Social media content curation requires more than creativity—it demands a commitment to ethical practices. We asked social media experts, marketers, and other industry leaders to share the ways they ensure their content curation is responsible and ethical. Their responses offer practical strategies to elevate your social media presence while building trust and authenticity online. 1. Balance Technical Detail and Security "We faced a significant ethical challenge when curating social media content about a major data breach affecting millions of users across multiple platforms. The key questio ..read more
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How to Deliver an Exceptional Customer Experience: 4 Approaches
All Business
by Sofya Pogreb
1d ago
It’s often said that accounting is the language of business—and that language is typically numbers and data. But for some firms, serving their customers goes beyond crunching numbers. They want to win the minds and hearts of clients. It’s an ambitious—and highly effective—business strategy. I’ve dedicated my career to serving small and midsize businesses (SMBs), and some of the most effective leaders I’ve met understand one thing: Success doesn’t just require delivering great products. You need to deliver an exceptional customer experience. In fact, according to PwC, 73% of customers conside ..read more
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Why Do People Buy What They Buy? How to Get Inside Your Customer’s Head
All Business
by Phillip Adcock
1d ago
Human beings are remarkably similar to one another. We all have the same physical form, the same skeletal and muscular structures. The differences between us are minor—facial features, mental makeup—but very important. Psychologists have identified key personality traits that distinguish human minds from each other. These traits are measurable and each person has a different combination of each of them. A lot can be learned about a person by how they score on these traits or fitness indicators as identified by Geoffrey Miller in his book Spent. Almost every non-essential purchase that shoppe ..read more
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12 Business Terms Every Entrepreneur Should Know by Heart
All Business
by Levi King
2d ago
Starting a business is a great way to grow up in a hurry. Even if you believe you’re thoroughly prepared, there’s bound to be an adjustment period as you learn to navigate the actual day-to-day of entrepreneurial life. One of my earliest business lessons involved adjusting to the sometimes surreal idea that I was now responsible for the livelihoods of living, breathing employees. It seemed like just yesterday that I was being ordered around by parents, bosses, and teachers—now I was the one calling the shots. The fact that the people who worked for me were my seniors by a considerable margin ..read more
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How to Improve the Customer Experience in Retail Stores
All Business
by YEC
2d ago
In the digital age, it can be difficult for brick-and-mortar retailers to compete with the convenience of e-commerce websites. If you run a traditional retail store and want to draw customers in—and keep them coming back—you must focus on ways to improve the in-store experience for customers that entices them to make a purchase in person. There are a lot of methods out there to create an incredible in-store experience, but not all of them are equally effective or easy to implement. To find the best ones, including those you can easily put into practice in your own store right away, we asked ..read more
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The Benefits of Using AI in Marketing: 4 Reasons CMOs Are All-In on AI
All Business
by Nathan Resnick
3d ago
The rise of AI has already had a significant impact in the creative space, and there are few areas of business where this is felt more strongly than in marketing. Chief marketing officers (CMOs), in fact, are largely the ones leading the charge on AI adoption, resulting in a top-down approach to this marketing change, rather than seeing innovation come from the bottom up. There are many reasons why CMOs are taking an increasingly favorable view of AI adoption. Here’s a closer look at why they feel AI should be an important part of their future marketing efforts, and why the best marketing le ..read more
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6 B2B Search Engine Optimization Tips That Drive Revenue
All Business
by Manick Bhan
3d ago
Although SEO has some fundamental best practices, every industry presents unique challenges that impact how to build a successful SEO campaign. For example, B2B brands face longer sales cycles and more complex marketing funnels than B2C or e-commerce brands. As a result, B2B digital marketers need to approach their SEO campaigns a bit differently in order to see success. Factors like brand awareness and authority are essential for B2B brands to earn new leads and retain existing customers. SEO can not only help with customer acquisition, it can also build up your B2B brand’s industry experti ..read more
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How to Optimize a Landing Page for Lead Generation: 13 Expert Tips
All Business
by YEC
3d ago
Your website's landing page is often the first interaction a potential customer has with your brand. So it's crucial to make that initial impression count, crafting a captivating landing page to grab the attention of—and quickly convert—prospective customers. How exactly can brands ensure their landing pages have their intended effect? To help, a group of Young Entrepreneur Council members share tried-and-true strategies to optimize your landing page for maximum conversions. What's one way you can ensure your website’s landing page is appealing and optimized for conversions? 1. Utilize story ..read more
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How to Use Customer Testimonials in Your Marketing Strategy
All Business
by Rieva Lesonsky
3d ago
In times as challenging as the ones we face today, small business owners need to up their marketing game. There are many ways to do this, ranging from automated digital strategies to the tried-but-true, old-fashioned tactics like customer testimonials. In fact, given Americans’ increasing reliance on others’ opinions when buying everything from lipstick to enterprise-level software, testimonials may be more important than ever. Here’s how you can put your customers to work for you and generate customer testimonials for maximum marketing impact. Crafting a Customer Testimonial Strategy The go ..read more
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