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IMPACT Blog
1w ago
About this Episode
When it comes to marketing content management systems (CMS), there are two names that you likely hear — HubSpot Marketing and WordPress.
Combined, these two platforms account for a big market share of business websites on the internet today, but although HubSpot and WordPress might seem similar at first glance, there are some big differences you need to know about.
Choosing the right one for your business website ultimately comes down to your marketing objectives and your budget.
In this episode, website expert Vin Gaeta compares the two platforms — and explains which ..read more
IMPACT Blog
1w ago
About this Episode
At IMPACT, we talk with business leaders every day who are frustrated.
Month after month, they’ve been paying marketing agencies for results that never seem to materialize. They’re tired of unfulfilled promises. They’re tired of spending money that never turns into revenue.
This is a conversation we have pretty regularly:
Potential client: We haven’t had great experiences with marketing agencies in the past.
IMPACT: We hear that a lot. Are you working with one now?
Potential client: Yeah, we have an SEO agency we pay each month.
IMPACT: And what do they do for yo ..read more
AI Safety for Teams: Essential Practices for a Secure Workplace [Endless Customers Podcast S.1 E.14]
IMPACT Blog
1w ago
About this Episode
AI technology comes with amazing capabilities — and some troubling downsides. But, says Bob Ruffolo, CEO and founder of IMPACT, many of these risks have been around long before AI.
For years, every digital technology has come with risks, and we’ve navigated them carefully and responsibly. But think about it, the concerns about AI are concerns we’ve had for decades:
“It’s too easy to accidentally plagiarize.”
“We might expose client data to the wrong people.”
“Overly-manipulated media will make people question our brand.”
“We need to be on the lookout for biases.”
You ..read more
IMPACT Blog
1w ago
About this Episode
Every other month, we’re joined by Jess Palmeri, resident HubSpot expert, to talk new tools and features that all HubSpot users should know about.
This time, Jess has three major updates to dish on:
Analyze playbook use
First up, HubSpot is adding the ability to report on and analyze playbook use (for Sales and Service Hub users at the Professional or Enterprise tiers).
This is a big update for sales teams — especially sales leaders. They can now see how effective their playbooks are by getting insights they’ve never had before.
To get started, simply head ..read more
IMPACT Blog
3w ago
Sales drives business, but what drives sales?
For too long, we've perpetuated the fallacy that sales is a lone-wolf profession. In every other part of business, we've come to understand that teamwork improves outcomes. We have a leadership team, a marketing team, an R&D team. Each works together to achieve shared goals.
And then we have sales teams, which are teams in name only. Most sales teams are groups of autonomous reps who don't really collaborate and don't often share goals. Instead, each rep has a quota and a book of business.
But this is a broken system.
Sales teams deal with hig ..read more
IMPACT Blog
3w ago
About this Episode
Sales managers are responsible for sales performance. This makes perfect sense — until you start looking into it with fresh eyes.
In most organizations, sales managers don't do much that can actually change sales outcomes. Sales meetings are more about pipeline updates and metrics reviews than they are about coaching sales teams to improve.
Instead, says Chris Duprey, these meetings should focus on building the skills that really help their sales reps close more deals.
Chris is a business coach who specializes in sales training. As he sees it, selling ..read more
IMPACT Blog
3w ago
About This Episode:
Your sales reps can have all the product knowledge in the world, but if they’re not expert communicators, you’re leaving money on the table.
To see a great salesperson in action is to witness deft emotional intelligence. They listen, they ask probing questions, they know when to push and when to step back.
These are the signs of an expert communicator.
Underperforming sales reps are just the opposite: They pitch hard, talk over objections, and don’t seem to notice the person in front of them.
According to sales and marketing coach Devon McCarty, "A lot of salespeople ..read more
IMPACT Blog
3w ago
In 2024, social media is engrained in our lives.
For many, the first thing they do after opening their eyes is to open their Instagram, Facebook, or X app to see what happened overnight.
These users don't just follow their friends. For people ages 18-34, 95% follow at least one brand on social media.
This makes social media a valuable tool for building relationships with your audience. The right social media strategy can expand your reach and increase your marketing ROI.
The only way to know you've got the right strategy, however, is by tracking the right social medi ..read more
IMPACT Blog
3w ago
When most businesses think about their approach to social media, they think about ads.
We all understand that social networks are a vital platform to connect with your audience. But ads aren’t the only way to connect. Instead, you could focus on an organic approach that resonates with your audience, provides genuine value, and stands out from the salesy clutter.
This is how I teach my clients to “show up” on social so they can build authentic connections with their buyers — all without having to spend a dime.
Below, I’ll walk you through the steps you can follow and share some examples t ..read more
IMPACT Blog
1M ago
If you’re like me, you’ve spent hours digging into what makes a website stand out.
You have your preferences when it comes to colors, design elements, the right and wrong use of video. Lately, however, I’ve been taking notice of a very different type of company and their websites.
Yes, that's the plural.
Multi-brand companies have a unique challenge when it comes to their web presences -- How to feature all of their brands in a way that provides a great user experience.
It’s hard enough to promote a single brand, so how are companies engaging audiences across their brands?
The challenges ..read more