Marketing Envy Blog
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Marketing Envy leads innovative companies, particularly young dynamic start-ups, to fulfill their strategic or tactical marketing goals. Marketing Envy's goal is to help startups grow.
Marketing Envy Blog
3h ago
Paid user acquisition campaigns (the term we also lovingly call PPC) - when executed with your target audience’s needs, concerns and pain points in mind - can create effective awareness around brands, products and service offerings. This, however, is only true when keeping your target audience in mind every step of the way - or funnel. In this blog, we’ll delve into how you can derive maximum marketing return on investment (ROI) from a measured and customer-focused user acquisition campaign ..read more
Marketing Envy Blog
3d ago
Gone are the days of spray-and-pray marketing tactics. B2B audiences are now more discerning, more informed, and frankly, less tolerant of the generic wares of yesteryear. Account based marketing strategy is your tailored response—a direct and personalized approach to winning over prospects. What’s more, it's tried and tested to boost both ROI and customer lifetime value ..read more
Marketing Envy Blog
1w ago
Enough has been said on AI taking over marketing jobs (which it won't) already–and slowly but surely we're seeing a shift towards viewing AI as an ally and working with it to our advantage. That's what we do. And honestly, that's what every single B2B marketer we know does – it helps us write social posts, polish blogs, or clarify content ideas (and much more). It's no different when it comes to SEO ..read more
Marketing Envy Blog
1M ago
If your brand messaging process is taking you ~6 months from ideation to rollout across all your marketing and sales assets, stop right now. Your market will have changed by the time you get out of the door. There’s a much quicker and more effective way to do this. Read on ..read more
Marketing Envy Blog
1M ago
The rapid speed of change in new products, features and pesky algorithms on paid channels means that keeping up is an almost mission impossible ..read more
Marketing Envy Blog
2M ago
At the very end of 2023, along with Airfleet we held The Big Marketing Kickoff, an event during which we’ve spoken about the highs and lows of the past year in the B2B marketing world, and shared our plans for growth in 2024 with an audience of no less than 150 brilliant B2B marketers.  ..read more
Marketing Envy Blog
3M ago
2024 promises an exciting ride and we’ve already got our seatbelts on. You might want to buckle up yours, as we’ve curated a list of 15 B2B marketing events taking place all over the globe that you won’t want to miss. If you work in B2B, especially in MarTech, then here are your chances to fuel your strategies, connect with like-minded folks and stay on top of the latest trends in B2B marketing ..read more
Marketing Envy Blog
3M ago
Whether you’re seeking a booth or speaking opportunity for your company, or you want to catch up on what’s going on in the manic cyber security, these events are where it’s happening. You’d better buckle up, because with all the trade shows, workshops and conferences we’ve found for you, 2024 will most likely go as fast as the technology evolves - which is at breakneck speed ..read more
Marketing Envy Blog
3M ago
You’ve spent so much time building your inbound marketing strategy and generating tons of content, but the organic visits and conversions to contact are just not what they used to be? Let's face it, so much has changed on the inbound and digital marketing front since ~15 years ago when the term was at its infancy. The way your prospects (re)search, buy and use products and services has evolved and your inbound strategy had better evolve at that pace, or faster ..read more
Marketing Envy Blog
4M ago
TL;DR
Let’s recap how implementing HubSpot allowed Nuvei to jump-start its marketing approach:
HubSpot became the unified platform that consolidated Nuvei’s marketing efforts. By replacing multiple tools and applications with a single hub, Nuvei achieved an efficient, productive marketing strategy.
HubSpot enables Nuvei to nurture and qualify leads effectively. The platform’s marketing automation capabilities combined with its ability to integrate with Salesforce to revamp Nuvei’s lead nurturing and qualification process.
HubSpot gives Nuvei clear visibility into the percentage of marketing ..read more