Do you fancy plunging from a sauna into freezing cold water? It's a tough sell, but Franklyn's branding for new company Framework is doing a lot of the heavy lifting. We all like a sauna, right? But freezing cold water…? Well, if you've heard about the Wim Hof Method or seen his TV show Freeze the Fear, you'll know it's good for you, at least. But for most of us, it's still a tough sell to actually go through with it. This hasn't, though, stopped former Uber executive Allen Penn from his plan to sell sauna bathing and cold water immersion – aka contrast therapy – through a new brick-and-mor ..read more

Sheffield-based graphic designer Matthew J Wood has transformed his love of football into a series of wonderfully retro illustrated posters. And they've even caught the eye of big-name clubs. For football fans, stadiums are more than just buildings. As designer and illustrator Matthew J Wood puts it, they're the only near constant for fans to grab hold of. While players, managers and kits can change regularly, stadiums have longevity, which allows supporters to forge a deeper connection. To celebrate their importance, Matthew has been working his way around the country's stadiums and immort ..read more

New branding for the world's leading curated music video platform is perfectly poised for the shift from broadcast to streaming. Not everyone's heard of XITE, but it's a pretty big deal. This music video platform began broadcasting in 2008 and now reaches 100 million households worldwide through on-demand TV. Consequently, it is "the world's leading curated music video platform, bringing beloved artists and must-see music videos to audiences across connected TVs, mobile apps and web globally". Founded in the Netherlands with linear networks, interactive TV and on-demand streaming services ..read more

Brooklyn-based illustrator Paco May captures New York's historic nightlife and the vibrant characters that make it special in his unique series of glittering artworks. New York's nightlife is famous for a reason. With clubs like Studio 54, Danceteria and Limelight calling the Big Apple home and the association of luminaries such as Andy Warhol, Halston Diane Brill and Suzanne Bartsch, the city's after-hours entertainment is also a rich source of inspiration for artists. One such artist is Paco May, an illustrator for The Cut, TODAY, and Estee Lauder. After settling in Brooklyn after living ..read more

Furry Puppet Studio founder Zack Buchman tells us about his life-long love of puppetry and why they still make for more relatable characters than their CGI rivals. Puppets have a timeless appeal. While they might appear to be made of fairly straightforward materials, when put together in the right way, they can conjure distinctive characters that viewers are willing to believe in. It's these personalities and the potential of simple objects made out of foam and fabric which first fascinated Zack Buchman, the founder of New York-based design agency Furry Puppet Studio, which specialises in c ..read more

The mashing up of words with 'wagen' might be advertising gold for the brand in the long run. Who doesn't love a good portmanteau: a new word made by mashing up two existing ones? At best, it can be an instant way to introduce a new concept without resorting to long-winded explanations. From Brorritos to Barbenheimer, they're true marketing gold. So much so that the Guardian once asked, "Have we reached peakmanteau?" which is, of course, itself, a great example of the genre. Consequently, this new ad really got our attention at Creative Boom. Volkswagen and creative agency adam&eveDDB h ..read more

Brooklyn-based illustrator and visual artist Pepita Sandwich explores the multifaceted role of crying in her new book The Art of Crying: The Healing Power of Tears. Packed with research, revelations, and Pepita's amazing illustrations, it promises to shed new light on the misunderstood emotional expression. Pepita Sandwich is no stranger to crying. According to her mum, she let out a steady stream of tears until the age of nine, and upon moving to New York in 2019, the Argentinian artist relied on crying to help her settle into her new life. When we last spoke to Pepita about the benefit of ..read more

The Bristol-based agency has again pulled it out of the bag for creative co-working network Gather Round. With more and more people working remotely these days, the growth in co-working spaces has been off the charts. But that also means more competition for bums on seats, so how do you stand out from the crowd? In many ways, Gather Round was pushing against an open door when it came to this challenge. Founded in 2019, all their spaces are designed by creatives for people who work in the creative industry. Consequently, they've attracted a growing network of 200+ like-minded creative profes ..read more

The founding partner of Chromatic believes agencies aren't being honest about looming job losses. Are we entering the age of the single-person, full-service agency? In case you haven't noticed, the advertising and creative industries are on the cusp of a seismic shift driven by the rapid advancement of artificial intelligence (AI) technologies. As our special report notes, AI is already regularly used in studios up and down the land for things like ideation and brainstorming. But is this only the start? Could AI be about to completely replace illustrators, designers, and other creatives? Si ..read more

Image licensed via Adobe Stock Short of work? Don't see it as a problem; see it as an opportunity! We share practical tips from the creative community to help you make the most of your downtime. It's great working as a freelancer in the creative industry. But it can be a rollercoaster ride, with periods of intense activity often followed by long lulls where you have little or no work to do. In theory, we tell ourselves that this shouldn't be a problem. We can use that time to work on our skills, start a side project, spend time with loved ones or just chill out. Yeah, just like we were go ..read more