Master the power of product storytelling over technical jargon. Craft stories deeply resonating with stakeholders to drive adoption. The post The Hero’s Journey: Mastering Product Storytelling to Persuade Stakeholders appeared first on Product Focus ..read more

As an experienced coach, Tim Nunn has seen first hand the impact of context switching on product managers. He explores why it matters and what you can do to reduce it. The post Is context switching killing your productivity? appeared first on Product Focus ..read more

Andy Hooper discusses being pulled in many directions at once, the ‘domain expert trap’, and what you can do about it. The post The Hardest Job in Tech appeared first on Product Focus ..read more

In this blog, Cyril Le Roux talks about the challenge product teams face when using Jobs To Be Done (JTBD) for the first time. The post The Jobs To Be Done challenge appeared first on Product Focus ..read more

When you launch a new product, it can be complex and costly. Product Managers must consider many aspects to make product launches a success – and to avoid failure. But why do products fail? There are often multiple reasons for failure, but here are 8 common reasons: Lack of understanding [...] The post 8 Common Reasons Why Products Fail: Examples and Causes appeared first on Product Focus ..read more

Are you thinking like a Product Management Leader (a leader of other product managers)? Not sure? Read on… When you’re a Product Manager, you’re working diligently to create an awesome product. You’re also working within the product management ‘machine’ provided to you – you’re using guidelines, tools, templates, best practice and product [...] The post Do you think like a product management leader? appeared first on Product Focus ..read more

Today it’s really easy to measure everything in your product – user behavior, feature adoption, conversion rates. However, going fully “data-driven” is a dead-end... The post Why product managers should not be data-driven appeared first on Product Focus ..read more

What is a reseller channel and what is the key to success when using one? In this guest article from Steve Buck, he provides some pointers to identifying the need for partners, picking the right ones, and ensuring the partnership is set up for success. The post Resellers … how the choice of reseller channels can make or break your product appeared first on Product Focus ..read more

Finding a new good product manager can be a challenging task. And, it can take a lot of time and effort to go through the recruitment process. In this webinar recording, Chris Mason, co-founder of the recruitment agency Intelligent People, provides best practice advice and tips to use throughout the three stages of the hiring process. The post Product Management Recruitment appeared first on Product Focus ..read more

The first 90 days are a crucial time in any product management role, to show you can do the job and earn the trust of your colleagues. Learn more and track your success with our new job checklist. The post What to do in the first 90 days of your product management job appeared first on Product Focus ..read more