Mastering YouTube Ads: A Comprehensive Guide for Marketers
Jeffbullas
by Guest Author
2d ago
YouTube isn’t just a place to watch funny cat videos anymore. As the second largest search engine, it’s risen as a marketing powerhouse, with over 2.5 billion logging in every month.  It’s opened up new opportunities for marketers and content creators alike, and ignoring it might leave your brand in the dust. With precise features, you can place your ads in front of the people most likely to be interested. In fact, a 2022 study found that 59% of people consider YouTube ads more relevant than those on TV or other streaming apps. From understanding different ad formats to expert targeting s ..read more
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What is a Blog? Do You Really Need One in 2024?
Jeffbullas
by Guest Author
2d ago
In a 2013 interview with FastCompany, renowned blogger and author Tim Ferriss shared invaluable insights on creating meaningful content. Rather than chasing fleeting trends or lucrative topics, he advocated for a quality-first approach.  “I think the key is to create something high-quality and then find an audience for it. Don’t chase a topic just because it seems to be popular or lucrative. Create something with care, regardless of the topic, and the right people will find it and value it,” Ferris pointed out. He doubled down on prioritizing substance over superficial appeal, adding, “Ma ..read more
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What is WordPress? And Why Should You Use it?
Jeffbullas
by Guest Author
2d ago
WordPress is a Content Management System (CMS) that powers various websites, from personal blogs to large e-commerce sites. Renowned for its ease of use and adaptability, it enables individuals and businesses to create and manage their online presence effectively.  With a wide selection of themes and plugins, WordPress offers endless customization options, catering to different needs and preferences. Its popularity highlights its ability to handle various web projects, making it a go-to platform for millions worldwide. Whether you’re a novice or an expert, WordPress provides the right too ..read more
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Mastering Twitter in 2024: The Only Guide You’ll Need
Jeffbullas
by Guest Author
3d ago
Jumping into Twitter (now known as ‘X’) can feel overwhelming with its whirlwind of tweets, hashtags, and online chatter. Yet, with over 300 million monthly active users, Twitter is one of the biggest platforms for sharing news, ideas, and thoughts in 280 characters or less. At its core, Twitter is a microblogging service where users broadcast short tweets to their Twitter followers. But it has evolved into a real-time information source, a way to connect globally, a platform for companies and celebrities to engage fans, and even a powerful tool for social and political movements. Whether you ..read more
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Everything You Need to Know About TikTok Live: Tips, Tricks & How-Tos
Jeffbullas
by Guest Author
4d ago
If you’re looking to engage with your followers on TikTok and build a stronger connection with them, TikTok Live is the way to go. Imagine being able to interact with your fans in real-time, answering their questions, and getting instant feedback on your content. Pretty cool, right? With TikTok Live, you can take your TikTok content to the next level. You can host live Q&A sessions, behind-the-scenes tours, or even live performances. The possibilities are endless, and it’s all about getting creative and giving your audience a unique and immersive experience. But how should you get started ..read more
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What is WordPress? And Why Should You Use it?
Jeffbullas
by Guest Author
1w ago
WordPress is a Content Management System (CMS) that powers various websites, from personal blogs to large e-commerce sites. Renowned for its ease of use and adaptability, it enables individuals and businesses to create and manage their online presence effectively.  With a wide selection of themes and plugins, WordPress offers endless customization options, catering to different needs and preferences. Its popularity highlights its ability to handle various web projects, making it a go-to platform for millions worldwide. Whether you’re a novice or an expert, WordPress provides the right too ..read more
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Facebook: The Only Guide Entrepreneurs, Marketers, and Creators Need
Jeffbullas
by Guest Author
1w ago
In 2024 Facebook remains a powerhouse, shaping the way brands connect with their audience. With over 90 million small businesses on Facebook, this platform offers you unparalleled opportunities to engage, inform, and convert followers into loyal customers.  About 45% of all internet users worldwide check social networks at least once a month to scout out products or services they’re considering. It’s like the digital window shopping of our era! So, if your brand isn’t sparking some chit-chat there, you might be missing out. This guide will dive into the essentials you’ll need to carve out ..read more
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Social Media: The Ultimate Guide for Small Business Owners, Marketers & Creators
Jeffbullas
by Guest Author
1w ago
As a small business owner or passionate creator, you probably already know the importance of connecting with your audience and building a solid brand presence.  But if you’re not entirely convinced yet, just ask any of the 90% of marketers who admitted to using social media for their business in a 2022 Hootsuite survey. This guide is your ticket to understanding the ever-changing social media game. We’ll cover everything from crafting a winning strategy to creating content that captivates your audience, and measuring your success like a pro. Chapter 1: Understanding social media fundament ..read more
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The 10 Superpowers of AI: Insights into How Artificial Intelligence Can Amplify Our Humanity
Jeffbullas
by Jeff Bullas
1w ago
The term “Artificial” is a suitcase word (a word with many meanings) that has been slapped on an idea and concept like a QR code on a product. Some meanings “artificial” conjures up include fake, simulated and sham. But AI is not any one of those.  Is AI a new human species?  Yuval Harrari is a historian that distilled human history and its evolution into a few hundred pages in this book “Sapien.” Recently he posed the idea that AI will become a new species of humans. Robots, aka the new “Oracle,” are entities with complete knowledge, omnipresence, and flawless memory, but they will ..read more
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The Holy Trinity of AI: 3 Forces Powering Artificial Intelligence
Jeffbullas
by Jeff Bullas
1w ago
What was your first introduction to AI? For many it was a robot in a movie.  In 1968 the movie “2001: Space Odyssey” by Stanley Kubrick was released. A Robot called “HAL” was in control of a spaceship that quickly became dysfunctional and revealed a potential dystopian future for robots and AI. In 1977 I saw Star Wars for the first time and was taken to a new world inhabited by physical robots and other alien creatures. Our ideas about AI and how it would reveal itself to the world was often an imagined physical computer, robot or humanoid that did our bidding (if it was well behaved).&nb ..read more
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