Consumers are everywhere – on their phones, on tablets, on social media, in your stores, calling into support centers, the list goes on. And financial service brands are ramping up their omnichannel strategies to deliver the most seamless customer experience. Customers expect the ability to jump from one platform to another without any interruption, and brands are beginning to level up.  Brands know they must focus on the customer lifecycle and experience. This includes focusing on closing the gap between martech and data, to bre ..read more

Brands are constantly on the hunt for the newest way to personalize their customer experience. These days, it’s so imperative to treat your clients as individuals, not a part of a vast marketing segment. In fact, about 60% of consumers expect a tailored experience, according to a recent Salesforce study. Brands need to customize everything along the customer journey. One unique tactic that some brands are taking advantage of is localized engagement. Financial services brands can use and benefit from geo-targeting and localized engagement in a few ways. Customers in different states or countrie ..read more

Which brand experience would you prefer? When a brand serves you products and services based on your interests, browsing and shopping history, or location, or do you prefer generic offers that are not tailored to your needs and preferences or may not be relevant to you? The answer is obvious; we expect brands to personalize their communications to deliver real-time messages that matter to us. However, delivering personalized experiences might sound challenging and time-consum ..read more

Omnichannel experiences generate a ton of customer data, yet many media and entertainment companies struggle to collect, analyze, and create actionable insights from their digital intelligence. As competition is fierce, it’s critical to harness the value of this data to improve customer experience and, ultimately, loyalty. But how do you do it?  Start by connecting the data and insights from all your sources and applications. A true omnichannel experience requires that you integrate your systems and connect the data to create a 360 view of your customer. When customers engage across touch ..read more

Media and entertainment companies have a unique challenge: turn once-established experiences—flipping through the newspaper or sitting down in front of the TV—into highly personal digital experiences. A whopping 59% of customers say that personalization influences their purchase decisions. Personalization is the number one mechanism to grow and retain customers.  Not all of your customers are going to be interested in the same communications. People interested in comedies may not want notifications from a cable brand about their newest action/adventure series. Those interested in sports m ..read more

To keep up with the way customers want to consume content, you need an app that customers will use. Traditional methods to mitigate churn are no longer enough. Yet, by reducing churn rates 3 – 5 basis points can result in millions in savings. How are media and entertainment companies thinking about mobile as means of taking action to increase customer retention and decrease churn? Viewers and readers want to connect on any device, at their leisure. Netflix, Amazon Prime, and Hulu are just a few who have upped the expectations for media consumers everywhere. From watching sports on the ESPN app ..read more

How well are brands’ marketing efforts resonating with different generations today?  Upland Localytics released new research diving into the way consumers interact with, and fall in love with, brands. There were very interesting findings when it comes to the way Millennial and Gen Z shoppers interact with brands and how that differs from other generations like Baby Boomers.  What we’ve found—brands have misunderstood millennials. And with the current highest purchasing power of any generation, it’s time for brands to think differently about how they approach building relationships wi ..read more

We’ve officially kicked off our partnership with Movable Ink to bring intelligently personalized creatives to your Upland Localytics mobile engagement campaigns. You may have heard a bit about our partnership back in October, where we began an exclusive pre-release phase for our mutual clients, and now our integration is officially available for everyone.   Wait, What are Intelligently Personalized Creatives?  You may be thinking, what in the world are intelligently personalized creatives? You’re probably familiar with dynamic content, for example including text in an email or push notifica ..read more

The cable industry has come a long way since the 1996 movie “The Cable Guy,” when Jim Carey portrayed a sinister cable installer who wreaks havoc wherever he goes and in general represents an untrustworthy and not-so-transparent industry that was not overly concerned with customer experience. Now fast forward to 2020, Verizon recently announced a new plan called Mix & Match, whose primary objective is to provide customers greater flexibility and transparency—what you see is what you get...no contracts, no lock-in. Customers are in control. This is certainly a bold move, disruptive even. V ..read more

Customers have multiple ways to interact with retailers—mobile, web, social media, email, and in-store, the list goes on. These options provide flexibility, but they create challenges to track, monitor, and understand what’s happening at each touchpoint. Too often, every interaction is tracked and managed by disparate systems, creating siloed insights and leaving retailers with little useful data to make business decisions. What can you do to appropriately collect, analyze and create actionable insights across the customer journey from your digital intelligence? How can you ultimately improve ..read more