Every Easter I love looking around the world at the creativity of churches on their websites. 2024 is no exception. There is some great graphic design and web development work being done. I think everyone who serves in a Communications role should be looking at what people are doing. It’s a great way to not only see the breath of creativity, but it can also spark our own imagine for the future. If I’ve missed your church let me know in the comments below. When looking around I’m looking at some specific areas: Graphic Design Communications – who’s it for and what is on the page UI/UX what th ..read more

HT: Katie Allred Are you looking for some last minute ideas for your church’s social media? Look no further here are some great ideas for content. Leverage The Season Easter week or Holy Week means Palm Sunday, Maundy Thursday, Good Friday and of course, Easter Sunday. There are so many deeply resonating moments this week that will engage with your church community, and beyond! This week should be all about engagement posts, not announcements. Repurpose The Same Content For example a simple picture post on Good Friday that says It Is Finished. Or a picture post on Easter Sunday that He is Rise ..read more

The social media landscape is changing quickly for everyone, including churches. And especially the social media video trend continues to grow exponentially in demand. You have to ask yourself – why is that? And what has changed. Here’s why in trend #1. Trend #1 We Are Now In A New Social Media Age In the last thirteen or so years as social media platforms such as Facebook, Instagram, Twitter and more lately, TikTok have grown in the number users, there has been a subtle, but undeniable shift. We have moved from a social media world where once social connection was the key, with friends and n ..read more

Anyone who has a website should have done this update before July 1, 2023. And yes if you have a website and you want to track and measure your online audience into the future you better get cracking. Because we are past July 1, 2023! 10 Compelling Reasons Everyone Should Upgrade to Google Analytics 4 (GA4) for Enhanced Digital Insights In today’s digital age, churches and non-profit organisations face unique challenges in tracking, reaching and engaging their audiences. Thus far you will have used an analytics tool called Universal Analytics to measure your website traffic. Google is forcing ..read more

The Google Ad Grant is an amazing FREE advertising opportunity for churches and other eligible non-profits. Google will literally give your church up-to US$329 per day. Up-to $10,000 per month, and up-to $120,000 per year on an ongoing basis. I recently sat down with co-founder of Tithe.ly, Frank Barry and wanted to share it with you. I talk in detail about the possibilities the advertising creates in reaching your community online. I provide my contact details in the interview for those who are interested in taking advantage of this amazing opportunity. If you are interested in taking advant ..read more

Did you know that you can get more subscribers for your Youtube channel – for free? You can! I’m all in on YouTube for now. I’m absolutely loving the outreach opportunity it offers for churches but really anyone can use this if you have a YouTube Channel to increase your organic subscribers who really want to watch your content. You can also click through to my YouTube Channel here and subscribe. It will also show you what the free subscribe hack looks like before you hit the channel. It’s genius! I’ve kept the video very short and to the point! Hope it helps you. It’s a very simple tip whic ..read more

Did you see the ‘He Gets Us’ SuperBowl Advert? I know the ad has divided opinions. Many have said they are a waste of money. Lets face it, millions of dollars spent on any advert at the SuperBowl, some would argue it could be spent on more ‘worthy’ endeavours. Others would say it takes a massive effort to get into the American public’s consciousness. The ad itself is emotive, passionate and I would say powerfully speaking into culture. Watch the ad now. My personal opinion is that the ad creative is very good. I know that Jesus doesn’t need better PR. I know it’s not attempting to address th ..read more

Social Media is now a teenager! And like any teenager there are always changes that are happening. Since video emerged, one social media channel in particular has rapidly grown and since then there has been a massive shift I’ve observed. It wasn’t when Facebook or Instagram first started their video posts. Or when Twitter (remember that?) purchased Vine (remember that too?) to create videos. Tik Tok is the channel. As you may now know video is now dominating most growth on social media. The big shift though isn’t that it’s video. Video has been around for a while. And the tech Goliath of Meta ..read more

Well, well, well. Has Facebook finally seen the light? A slumping share-price. A drop in users, and not surprisingly, lower engagement. They also now have increasing competition from platforms they haven’t bought – Tik-Tok and YouTube. They may have made some updates which may turn things around for them.  Before I get to that, I just want to share my disappointment with you about Facebook. Honestly, if you look back through this blog you will have read my absolute support of this social media platform. But in a pursuit of the bottom line they really have made it a very unappealing platf ..read more

Over the last two years churches have been pushed into the digital age. Some kicking and screaming. Some churches have embraced church online. Others still don’t really get it. Here are five mistakes I still see churches making with their online presence. Mistake #1: No Digital Strategy After the last two years in you would think that churches would adopt a model or a strategy. But many aren’t. They are simply live-streaming their whole service hoping something will stick. And growth will somehow just happen. Those who fail to plan (or strategise) plan to fail. If you want to learn how to gro ..read more