We are back with the second edition of our ‘CRO Perspectives: Conversations with Industry Experts’ VWO Blog series. Through these interviews, we aim to showcase diverse perspectives, learnings, and experiences of CRO experts, fostering growth and learning within the CRO community as a whole. Leader: Haley Carpenter  Role: Founder at Chirpy  Location: Austin, Texas, United States Speaks about: Experimentation • User Research • Conversion Optimization • Project Management • Data Analysis Why should you read this interview? Haley Carpenter has collaborated with leading organizations in ..read more

Wouldn’t it be great if picking the right business tool was as easy as trying out a new flavor of chips? Imagine, a few simple steps and you’re sorted. But of course, this is not the case. When it comes to something as crucial as behavior analysis, finding the perfect tool can feel like a Herculean task. You’re probably knee-deep in research, drowning in a sea of names. Plus, there are stakeholders to please, and you’ve got to be strategic about where you invest your time and resources, especially in the early stages. It’s enough to make anyone feel overwhelmed and stuck in limbo! That’s why w ..read more

We’re truly grateful for the recognition from our customers. The G2 Spring 2024 reports have been released, and we’re thrilled to announce that we’ve been nominated for 155 reports and received 28 badges. This reflects our commitment to meeting our clients’ expectations. As they say, happiness grows when it’s shared, and we’re eager to share everything about our performance in these reports. But for those who are new, let’s first understand what the G2 Spring Reports are all about. What’s the deal with the G2 Spring 2024 Reports? G2 rolls out quarterly reports like these based on feedback from ..read more

In 2005, Dell faced a crisis when Jeff Jarvis, a regular internet user, publicly criticized its tech support and products.  This sparked a transformation in Dell’s approach, incorporating customer feedback to improve. Today, Dell utilizes surveys extensively, soliciting feedback on innovation and content relevance. This has solidified Dell’s position as one of the top computer brands driven by customer feedback. Surveys aren’t merely checkboxes; they’re essential tools for growth-focused brands.  With VWO Insights – Web,  you can harness surveys to understand customer needs.&nbs ..read more

No customer has the exact same journey on your website. While they may follow similar paths, the journeys and experiences they have are entirely unique for each of them. This makes it all the more difficult for businesses to build a website experience that not only caters to the unique needs and wants of their target audience but also helps them seamlessly achieve the desired goal.  Although the challenge is difficult to overcome, it is not impossible, especially with the help of customer journey maps. A customer journey map is basically a graph or map that provides a visual representatio ..read more

This interview is part of our ‘CRO Perspectives: Conversations with Industry Experts’ VWO Blog series. This series aims to showcase leaders who are not only adapting to the evolving CRO landscape but also setting examples for others to follow.  Leader: Taciana Serafim Noqueli de Oliveira Role: Product Management Analyst at Serasa Experian Location: Brazil  Speaks about: Conversion optimization • eCommerce • User experience (UX) • Product management • Business Strategy Why should you read this interview? Taciania is a seasoned professional boasting extensive experience in sales, mark ..read more

Sometimes the most important piece of information on your webpage is similar to undiscovered treasure at the bottom of the sea. Often hidden, waiting to be explored. How?  Let me explain.  You’ve carefully crafted and arranged the content of your webpage but tucked away some golden nuggets of value at the bottom.  The idea is that visitors will effortlessly glide down the page, soaking in every detail. But in reality, visitors don’t always follow this script.  Are visitors even diving deep enough to find them? Why would they care to scroll down your webpage? Do they wish th ..read more

Adam Ruse, UI/UX designer at IMB Bank, a respected financial giant in Australia, spearheaded efforts to boost loan conversion rates through the bank’s website form. He dove deep into visitor behavior using heatmaps, funnel analysis, form checks, and session recordings. With a clear view of where users hit roadblocks, Adam and his team crafted tests to improve the user experience. And guess what? They knocked it out of the park with an 87% surge in loan conversions!  The above case study proves that behavior analysis is the cornerstone of conversion rate optimization, anchoring your effort ..read more

“Keep ’em hooked!” That’s probably the mission statement of every single streaming platform we have today.  Whether it is Netflix, Amazon Prime, Disney+, Hulu, Peacock, or any other OTT player, each of them is involved in a never-ending race to attract more viewers and retain existing subscribers.  However, what started as a unique form of content consumption has now turned into a highly competitive market as these platforms struggle to keep their viewers hooked while also dealing with problems like user churn, lack of customer engagement, and loss of revenue.  While there might ..read more

“Last year, we saw a remarkable shift where 30% of our online orders found their way to fulfillment through our extensive network of over 1,350 physical stores. Quite a change from just a couple of years back,” noted Cherie Yates, Search Manager at Ulta Beauty. Interestingly, Ulta Beauty isn’t standing alone in this trend. The numbers for in-store shopping soared to a staggering 1 trillion dollars. It appears that in the post-COVID era, people are stepping out to local shops. But here’s the digital twist – before hitting the pavement, 2 out of 3 American consumers are firing up their devices a ..read more