Bruce Kasanoff | Ghostwriter
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Bruce Kasanoff is a career coach and social media ghostwriter. He helps professionals find the right words - and sometimes pictures - to make a difference.
Bruce Kasanoff | Ghostwriter
4M ago
With over 800,00 followers of my own, I help leading entrepreneurs with their social media presence. If I can be of service to you, please contact me.
My clients are 100% confidential, but you can get a sense of my writing abilities by checking out my blog posts below ..read more
Bruce Kasanoff | Ghostwriter
4M ago
There are a lot of words in business: job descriptions, memos, briefings, meetings, quick updates (that last 45 minutes), more meetings. This flood of words create the impression that adults have endless attention spans, and that you can keep talking and people will keep listening.
This impression is wrong.
I used to spend my winter weekends at Stratton Mountain, coaching incredibly talented seven-year-old skiers. One weekend, they inspired my Theory of Seven. (True confession: I named and capitalized it to illustrate a point. Young kids love it when you come up with goofy names.)
My Theory of ..read more
Bruce Kasanoff | Ghostwriter
4M ago
When I was in business school, one of my less traditional courses was called simply “Management.” I say less traditional because we spent much time sitting on the floor, out in the woods, or watching one or more of our classmates literally run from the room, overcome with emotion.
On the last day of class, the professor was asking for our comments on the course, trying to discover what we had learned during the semester.
When my turn came, I spoke about the time we spent three days in the woods engaged in an imaginary community. During this “exercise,” the professor would occasionally appear t ..read more
Bruce Kasanoff | Ghostwriter
5M ago
Have you ever thought, "I'll be happy when {insert event} happens?" If so, you are probably guilty of taking the hardest possible path to happiness.
The easiest path to happiness is to be happy.
Please don't make your happiness dependent on certain events. "I'll be happy when I get a bigger house" is a formula designed to keep you unhappy for the next three to 20 years.
Likewise, "I'll be happy when I can get a different boss" will keep you sullen every day when you go to work.
Happiness is a mindset, not an outcome.
The Happiness Mindset works better than many other mindsets, including the ..read more
Bruce Kasanoff | Ghostwriter
6M ago
For years, many of us have lived under the mantra "time is money," a belief deeply ingrained in the fabric of our society. We race against the clock, equating speed with efficiency... and efficiency with success. But what if that strategy is misguided?
Today is the perfect moment to conduct an experiment. It's February 29, a day that occurs only once every four years. Will you choose to embrace it as an extra day of work or to use it as a gift to spark understanding and inspiration?
Time should not be a commodity to be optimized but a space to be cherished.
For years at a time, many people cli ..read more
Bruce Kasanoff | Ghostwriter
7M ago
I'd like to suggest that you can learn a hugely important lesson about your own life by recognizing a key truth about the most successful entrepreneurs.
Name me an entrepreneur who begins his or her startup journey by asking "how will we do this?" and the odds are overwhelming that no one has ever heard of that person.
No, successful entrepreneurs start with a big goal that seems impossible. They ignore limitations, at least for a while.
Airbnb started as a way to rent out space during a conference when hotels were full. It grew to a market cap of over $74 billion.
WhatsApp was a simple way to ..read more
Bruce Kasanoff | Ghostwriter
7M ago
The most likable people generate their own energy. Their attitude does not depend on everything going well and everyone being so grateful for their good work.
They are just positive because they are positive.
I know all the reasons this is hard. I know what it’s like to be grumpy, discouraged, and frustrated. I’ve had years in which nothing in my career seemed to be working. Was I positive the whole time?
No.
And that was probably a big part of the problem.
A bit more background: Kim Cameron, Associate Dean of Executive Education at the Ross School of Business at the University of Mi ..read more
Bruce Kasanoff | Ghostwriter
7M ago
Before you can find a job (or partner... or passion... or purpose) that you love, you need to be honest with yourself about what you love. Most people aren't.
That's an old photo of my son above. No, he's not injured or tired, just delighted to see snow after being forced to endure another balmy summer and fall. He didn't care that the white stuff was coming from a snow gun, or that it was really cold and wet under that gun. He loves snow.
What do you love?
Don't edit your answers. What do you love so much that you'd gladly do it all week and happily skip the weekend to keeping doing it?
I'd l ..read more
Bruce Kasanoff | Ghostwriter
7M ago
Double down on heart.
That's my career advice for you.
Some random valedictorian may be able to outthink you.
The latest AI may be able to be more creative or productive than you.
But no one can hold down a human being who has true heart.
Let's get specific...
People with true heart steer via an internal compass. They stand for something that has deep meaning to them. Rather than looking around constantly for external validation, they obey their own instincts.
Such individuals can be quite intelligent, but they aren't blindly subservient to logic and reason. They know that "let's be realistic ..read more
Bruce Kasanoff | Ghostwriter
7M ago
You’re sitting in a small comedy club because a friend suggested—no, insisted—that you come here. After protesting a bit, you eventually relented.
The club has an odd vibe. Some of the audience look like 1960’s hippies; others are 2024 AI engineers. A guy in back keeps shouting, “Elvis rocks!”
The host is about 95 years old, but has a contagious energy and a gleam in his eye. He steps to the microphone and says, “I was wandering around out back and found this guy. If you’re old enough, you just might find him familiar.”
An even older man comes onstage. His head is tilted to the side; his hair ..read more