The Financial Times reports that Revolut, the neobank and fintech company, is planning to launch an advertising platform (emphasis mine): Revolut is exploring plans to monetise customer data through sharing it with advertising partners, as the fintech seeks new sources of revenue while its application for a UK banking licence remains in limbo ... One […] This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8.99 per month. The post Everything is an ad network. Attention ..read more

My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz, a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom. Mikołaj also publishes a very informative Substack. In this episode of the podcast, Mikolaj and I discuss the EDPB’s recently published opinion on the use of the Pay or Okay model by “large online platforms.” Mikolaj most recently joined the podcast in December of last year to speak with me about Meta’s introduction of the Pay or Okay model. In this episode, we cover the ..read more

Netflix released its Q1 2024 earnings results last Thursday, beating analyst estimates on subscriber and revenue growth: Despite the healthy quarter and surprising subscriber growth -- Netflix's net subscription additions for the quarter were nearly three times analyst expectations -- the company's stock sank after earnings on weaker-than-expected revenue guidance for Q2 2024, as well as in reaction to […] This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start a ..read more

The European Data Protection Board (EDPB) yesterday adopted an opinion on the valid use of the “Pay or Okay” model by, what it calls, “large online platforms.” The EDPB determines in its opinion that large online platforms, “in most cases,” will not comply with the GDPR in implementing a Pay or Okay model. It should be noted that the opinion isn’t a legal judgment or enforcement action and merely invites further consideration. The Norwegian DPA wants the EDPB to provide guidance on the "pay or okay" model — which is used by several newspapers in the EU — following Meta's adoption of the mod ..read more

MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled The perilous mythology of Brand Marketing for digital products⁠, first published in November 2021. The episode proposes a taxonomy of performance marketing tactics, distinguishing between Direct Response, Delayed Response, and Brand marketing. It also outlines a framework for how all three can fit together into a unified strategy. Thanks to the sponsor of this week’s epi ..read more

Chase Bank is launching a retail media network called Chase Media Solutions that will allow advertisers to target its 80MM customers based on their purchase data. From the press release (emphasis mine): As the only bank-led media platform of its kind, Chase Media Solutions combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities … With Chase’s owned transaction data, brands and agencies can precisely target customers at scale based on purchase history (such as ta ..read more

Since Apple revealed its App Tracking Transparency (ATT) privacy policy at WWDC in 2020, speculation around any new privacy initiatives unveiled at its annual developer conference has become something of a sport within the mobile and advertising ecosystems. Last year's WWDC saw the introduction of three new, notable privacy features: These three features are designed […] This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8.99 per month. The post Apple’s privacy “nucl ..read more

In this episode of the Mobile Dev Memo podcast, I discuss third-party cookie deprecation in Chrome, as well as Google’s Privacy Sandbox suite of tools with ⁠Paul Bannister⁠, the Chief Strategy Officer at ⁠Raptive⁠. Over the course of our conversation, we cover: The current state of third-party cookie deprecation in Chrome; Whether publishers are generally prepared for the full rollout of third-party cookie deprecation; Whether any components of the Privacy Sandbox are underrated, or will ultimately perform better than expected; Whether the Privacy Sandbox achieves an optimal balance across ..read more

It's tempting to view a product's user base as a monolith, naturally leading to the circulation of DAU graphs within a company that capture a high-level trend. In the below chart, each month's starting DAU totals are presented: A user base can be segmented into any number of distinct groups, and a single metric can […] This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8.99 per month. The post Using cohort ages for product optimization appeared first on Mobile Dev Me ..read more

In July 2020, more than 1,000 advertisers joined a boycott of Facebook's advertising platform organized by a group of civil rights organizations. The boycott -- captured in the #StopHateForProfit hashtag -- was animated by a perception that Facebook had been insufficiently vigilant against the spread of misinformation within its social media products. Pathmatics, a digital […] This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8.99 per month. The post The big economy ..read more