In this episode: Scaling your business brings up several areas of focus. Energetic capacity is a topic that is often overlooked. In episode 2, Shannon and Amy are telling you everything you need to know about it!   Read our companion blog post on this episode here: https://joyfulbusinessrevolution.com/energetic-capacity-is-crucial-to-scaling/   Here are two takeaways from Season 6 Episode 1: Visionary CEOs need time to dream. As a CEO, visionary, and leader, you carry a lot of responsibility. At times, it may feel like the weight of the world is on our shoulders. Allocating the ..read more

Hosting an in-person event your audience talks about for years starts with building a genuine connection with your audience and deepening that relationship significantly well before the event. And that means understanding what they want and how to reach them so you can fill those seats.  You might be wondering, “How can I use email marketing to sell out my in-person events and excite my audience ahead of time?  Amy and I have been selling out in-person events for years. While that slowed down a bit during the pandemic—as it did for everyone—live events are back! And better yet, we’r ..read more

In this episode: If you keep hitting revenue or income ceilings in your business, this is the show for you. We are going deep in Season 6 with all you need to know about growing with our EXPAND™ Method.  Read our companion blog posts on this episode here: https://joyfulbusinessrevolution.com/2x-your-revenue/   Here are two takeaways from Season 6 Episode 1: It really sucks to be in feast or famine mode. Service based business owners know this feeling. It’s the feeling of, “Oh no, my program’s ending. I need to market, market, and market.” Then you get the clients and you’re fulf ..read more

In this episode, Shannon is joined by Content Marketing Specialist and good friend Tai Goodwin, for a conversation on how to effectively use quizzes to generate quality leads. Read our companion post if you want to know more about email marketing for coaches. Today’s Guest – Tai Goodwin:Tai Goodwin is an award-winning instructional designer, author, speaker and marketing strategist. CEO of That Marketing Team, she’s a former teacher turned entrepreneur with over 20+ years of experience marketing online. After helping hundreds of entrepreneurs leverage social media and online marketing as a ..read more

If you have ever wondered how in the hell do I grow my email list… then this is the episode for you! Shannon is joined by Email Marketing Specialist Liz Wilcox for a deep-dive on the dos and don’ts when growing your list.  Read our companion post if you want to know more about email marketing for coaches. Today’s Guest – Liz Wilcox:The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple si ..read more

It’s lead magnet day! Or as you will hear us call it…lead conversion tool day. Let’s dive in and talk about the five levels of the customer awareness journey, focusing on the people who are ready to jump right in and get their problem solved!   Read our companion post if you want to know more about email marketing for coaches.   Here are two takeaways from Season 5 Episode 6: Focus on those ready to take action. Your perfect-fit client is someone who has tried some other things, didn’t find the success they wanted, and are now ready to invest in the right solution. They are re ..read more

Are you wondering how to make your welcome sequence even better so that people joining your list feel acknowledged–and can’t wait to get the next email from you? Shannon & Amy are diving into one of their favorite topics today. Welcome Sequences!  Read our companion post if you want to know more about email marketing for coaches.   Here are two takeaways from Season 5 Episode 5: Your emails should feel like a one on one conversation.  When someone subscribes to your email list, downloads an opt-in, or registers for an event with you, they’ve already shown that they lik ..read more

Should you start an email newsletter? Well, the answer is hell yes!! In this episode, we’re diving into how an email newsletter can help you deepen relationships with the people who have trusted you by giving you their email address.  Read our companion post if you want to know more about email marketing for coaches. Here are two takeaways from Season 5 Episode 4: Email doesn’t have to be a spammy sales pitch. Those who’ve trusted you with their email want to hear from you because the work you do is important. People have given you permission to contact them–so do just that. We often ..read more

Do you want more people to attend the online events you are hosting? In this episode, we’re talking about steps you can take to make your online events just as engaging, rewarding, and profitable as your in-person gatherings. Here are two takeaways from Season 5 Episode 3: Warm it up. Warm up your communication. Very few things land with as much of a thud as stale and impersonal emails. When you send the email about your event, what’s often missing is what is best for your reader and why they should attend the event. We all have a million choices. You may be so excited about your training ..read more

As an Organic Marketing Strategist and Business Growth Consultant who has grown a thriving business over the past 13 years through the power of deepening relationships that result in more revenue, I can say this with 100% certainty:  Email marketing is my LOVE language.  Email marketing keeps my nervous system calm. Email marketing keeps me from needing to rely on social media for “finding” clients.  Email marketing has helped me build a sustainable business rooted in relationships and community-building.  I’ve had the honor to help 1000s of coaches, consultants, and exp ..read more