Boost Your Sales with Search Engine Optimization...Better Known as SEO! As a business owner, it's crucial to have a strong online presence if you want to reach more potential customers and increase your sales. The internet is a vast marketplace, and with so many businesses vying for attention, it can be difficult to stand out from the crowd. That's where Search Engine Optimization or SEO comes in.  Search Engine Optimization is a crucial aspect of digital marketing that can help you increase your online visibility, attract more traffic to your site, and boost your sales.  What is ..read more

Not Blogging? Maybe You Should! by Shane Shirley  Are you blogging for your business? If not, you need to watch Advertising Specialty Insititute's recent Social Angle Podcast.  I started my digital marketing career in 2008 by blogging. I had the opportunity recently to join my friend, Vin Driscoll, with The Social Angle Podcast, to tell the story of my blogging journey.  We also discuss if blogs are even relevant now and cover all things blogging. I make a lot of faces and even sing a little bit...  So enjoy the podcast below on Youtube or Soundcloud! And be sure to re ..read more

Future-Proofing Your SEO: The Must-Know Trends for the Coming Year  As we get into the new year, businesses need to stay up-to-date on the latest trends in search engine optimization (SEO). If you have been ignoring SEO and hoping you aren't causing any problems for your organization, you need to listen up.  From changes to algorithms to the increasing importance of mobile optimization, many factors can impact your website's visibility and search rankings.  Here are five trends to keep an eye on as we enter the new year.  The Changing Face of SEO: 6 Key Trends To Keep ..read more

The Importance of Optimizing for Voice Search in Digital Marketing  Voice search is a growing trend in digital marketing, as more and more people are using voice assistants like Amazon Alexa and Google Assistant to search the web and make purchases. Implementing voice search optimization is important for digital marketing because it allows businesses to reach a larger audience and stay competitive in the market.  Businesses that are able to optimize their websites and even social media for voice search will be more likely to appear in search results and drive traffic to their site ..read more

Did Your Digital Marketing Hit the Mark in 2022?As the year comes to a close, businesses need to take a step back and reflect on the success of their digital marketing efforts. Whether you're a small business owner or part of a larger organization, there are always opportunities to improve and stay ahead of the competition.  Digital Marketing Key Trends  One key trend that has emerged in recent years is the importance of user experience (UX). As consumers become more savvy and selective about the brands they engage with, it's crucial to ensure that your website is user-friendly and ..read more

  Leading Franchise Operations Are Missing The Mark on Digital Marketing From Subway to Starbucks, big franchise operations are missing the mark on the most genius digital marketing strategy I have come across in over a decade of doing this work. Maybe they feel that they are "too big to fail". But I think we can all look at examples from the past and realize nobody is too big for failure.  Even the big franchise players need to have their digital act together online to increase market share, but they don't.  As large franchise operations miss the mark on this genius digital m ..read more

  Need Some Inspiration for Your Workday? These 11 Quotes from Some of The Greatest of All Time Will Get You Moving in The Right Direction! Sometimes you just need a little extra push for your workday, right? It's okay, it happens to us all. Especially if you miss your morning coffee! Or if you are working from home or traveling, there might not be someone in the cubicle next to you or nearby that you know to help get your day moving in a positive direction.  Don't worry! We've got your back.  Quotes from some of the greatest minds from the past and our most recent history ..read more

Here's What's Hot in Web Design & Development for 2023 Did you know there is a difference between web development and web design? Website design takes into account all of the elements your users will see and utilize, and how they work together to enhance your user's experience. Website development refers to the actual building of the website. True website development requires the ability to code.  Although many people will tell you that you can easily build your own website, you can’t. Unless you know how to code and utilize design elements that will bring your users back aga ..read more

Is It Time for a Website Refresh? Don’t Miss Out on These 5 Up and Coming Web Trends for 2023 When was your website built? Are you happy with it? Is it performing well for you in Google search? Is your website bringing in leads? Is it time for a website redesign?  If you and your team are considering a website redesign, you will want to give these web trends a look. We consulted with our website development team, who have built over 10,000 websites since 2008, to get their opinion on what they think will be hot in 2023.  To find out for yourself, keep reading.  5 Beneficial W ..read more

Here’s How to Make the Most of Your Current Business Situation  No matter the size or current success of your business or whether you are CEO or CMO, the name of the game is always retaining current customers while gaining new customers to increase market share.  We all know this is done through raising awareness, creating interest, and then the desire to purchase.  So why would any smart CEO or CMO make the biggest mistake any business can make right now and cut back on promotion and customer outreach? Opportunity exists. You just have to take it.  With enterprises g ..read more