Today’s a special day: we’re giving you an exclusive look into the mind of Litmus’ very own email developer, Carin Slater! Carin is one of the technological masterminds behind all the Litmus newsletters and pretty much everything we send. As she puts it, she’s “an email geek who spent the last 9 years fighting with Outlook.” In our recent virtual event, “Ask Me Anything: Coding with Carin,” she shared her best email development tips by answering some of the most common coding questions and troubleshooting emails (as submitted by email geeks) in real time. Read on for her tips on: Common Outl ..read more

Remember in 2022 when ChatGPT had just launched and everyone was trying to figure out how best to use it? ChatGPT—and AI (Artificial Intelligence) for that matter—took the world by storm, affecting our personal and professional lives. Once I got past the “playing around” phase (I might’ve asked ChatGPT to write me an email marketing poem or two), I started getting more serious and evaluated how to leverage the AI assistant to make my day-to-day work more efficient as an email marketer. Can AI streamline the email workflow? Absolutely, but you have to do the work to figure out how it will work ..read more

If you’re using Litmus to create, optimize, personalize, and analyze your campaigns, you know that your account is full of features that let you speed up your email workflow. But do you know all the helpful Litmus tricks that can help you save time and improve your campaigns? Here are 15 Litmus power-user tips that will up-level your email game even more. Improve Subscriber Segmentation Focus and save time on your testing Quickly Recapture Email Previews Easily Run Spam Tests Via Your ESP Ensure Your Email Design is Accessible to Everyone Never Forget to Run a QA Check Monitor your emails for ..read more

When creating emails, we focus on building the best email for our audience. That often manifests itself in content curation before designing and creating the email. While we may agonize over subject lines, CTAs (call-to-action), and segmentation or personalization, there are some things we often forget: Email file size and email load times. And while they may have similarities, they are different issues which need to be taken into consideration. While not the sexiest of email topics, it’s critical to building the right subscriber experience. Besides the fact that Gmai ..read more

Saying goodbye to subscribers is hard, but sometimes it’s for the best.  And when a subscriber wants to leave, the process needs to be as easy as possible. While you should still have an unsubscribe option within your emails, there’s another tool for email marketers and subscribers: list-unsubscribe.  Let’s break down what list-unsubscribe is, why it actually benefits everyone, and how to use it. What is list-unsubscribe? While marketers are used to putting unsubscribe messaging inside emails themselves, list-unsubscribe is a native unsubscribe option offered by popular inbox servic ..read more

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack. While we have our own favorite tools here at Litmus (we love you, Slack!), we wanted to know what real email marketers used to get their campaigns out the door and into the hands of their subscribe ..read more

Part 1: Ultimate Guide to Dark Mode in Email Part 2: Dark Mode Email Code Snippets for Developers Part 3: Dark Mode Tools & Tips Part 4: The Dark Mode Toolkit Dark Mode. The tech industry started buzzing with these two words back when Apple added Dark Mode to its desktop email client in 2018. The following year, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. Litmus’ Email Client Market Share indicates that of the opens tracked, an average of 35% used Dark Mode in 2022, representing steady adoption year over year. Dark Mod ..read more

Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks—but also conversions—because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. You’re not alone in this journey towards perfectly personalized experiences. Litmus is here to help you along the way. And today, we’re announcing three exciting new features (including one of our most-requested features by customers!) that will help you level up your email engagement and drive convers ..read more

There are two kinds of people: Those who chase after inbox zero and those who have 45,000 unread emails. Whether you’re always curating your incoming emails into carefully considered folders or letting it ride, chances are you have some kind of organizational system. As email geeks, we subscribe to all kinds of random emails in the hopes that an inspirational design will drop in one day (ask me about the hundreds of emails I get from Cadbury despite not living in England anymore!). Important emails can easily get buried under all kinds of stuff in the inbox: seasonal promotions, abandoned car ..read more

“Don’t put all of your eggs in one basket.” That’s the phrase that comes to mind when I think about email subdomains. From the outside looking in, it’s easy to lump all of your email efforts under a single category. They’re all one email program! The reality is that you and your company have different email initiatives all running in tandem. It’s a whole lotta eggs, if you will. If you want to protect your ever-important deliverability, you should consider using email subdomains. Have questions? Keep reading to learn more about: What is an email subdomain Why you should use one When it makes ..read more