Search Ads 360: 3 best practices for advanced PPC marketers
Search Engine Land
by Jason Tabeling
2h ago
While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. This article discusses three key best practices and integrations that can help maximize the value of using SA360: Leveraging data integrations with Google Analytics and BigQuery. Taking advantage of advanced bid optimization features like value-based bidding and custom variables. Using templates and feed automation to streamline ad creation and management processes.  What is Search Ads 360 (SA360)?&nb ..read more
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8 steps to maximize success during global site migrations
Search Engine Land
by Motoko Hunt
2h ago
Migrating a website is a complex undertaking, but when it involves transitioning global sites across multiple markets, the challenges are exponentially greater. This article provides a comprehensive guide to maximizing success with global site migrations while protecting organic search traffic.  From the initial planning stages to post-launch monitoring, it covers key actions organizations should take to deeply integrate SEO best practices, preserve URL and content value and streamline the process across international markets.  Site migrations vs. global site migrations Migration is ..read more
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Google changes definition of ‘top ads’
Search Engine Land
by Nicola Agius
23h ago
Google updated its definition of top ads in its Help Center to better reflect how ads can appear in Google Search A spokesperson told Search Engine Land that this just a “definitional change” and that it would not affect how performance metrics are calculated. What are top ads? Top ads are ads that appear above the organic result, and also below organic results for certain queries. As explaiend by Google: “When people search on Google, text ads can appear at different positions relative to organic search results. Top ads are adjacent to the top organic search results. Top ads are general ..read more
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Google Analytics real-time reporting bug confirmed
Search Engine Land
by Barry Schwartz
23h ago
Google has confirmed an issue with the real-time analytics reports within Google Analytics, GA4. Many profiles show zero real-time traffic being reported since early this morning; some are seeing a fraction of their normal real-time traffic being reported, and some are seeing normal traffic. Google working on a fix. Ginny Marvin, Google’s Ads Liaison, responded on X saying, “Thanks for flagging. This is a bug and the team is working on it. Apologies for the inconvenience!” Here is that post: Hi Barry, Thanks for flagging. This is a bug and the team is working on it. Apologies for the inconve ..read more
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Exploring Meridian, Google’s new open-source marketing mix model
Search Engine Land
by Benjamin Wenner
1d ago
Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools.  This article explores Meridian’s key features, capabilities and limitations, comparing it with Meta’s MMM called Robyn. It delves into how Meridian leverages advanced techniques like hierarchical geo-level modeling, Bayesian methods and scenario analysis to offer actionable insights for cross-channel budget optimization and marketing strategy development. Understanding marketing mix models The marketing mix model empowers marketers ..read more
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10 ChatGPT prompts for digital marketers by Digital Marketing Depot
Search Engine Land
by Digital Marketing Depot
1d ago
This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage tools like ChatGPT to boost productivity, creativity, and strategic thinking. Each prompt comes with a detailed explanation and practical example, making it easy to apply AI to your everyday marketing tasks and challenges. Whether you’re looking to craft engaging content, analyze data, or manage potential crises, this guide will help you harness the potential of AI to take your marketing efforts t ..read more
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Maximizing your B2B spend: Is account-based marketing worth it?
Search Engine Land
by Andrea Cruz
1d ago
In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. But is ABM the right approach for your business? This article explores the potential benefits and challenges of implementing an ABM strategy, along with key factors to consider when evaluating its suitability for your organization. Understanding account-based marketing At its core, ABM is a strategi ..read more
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Turn data into meaningful customer moments by Edna Chavira
Search Engine Land
by Edna Chavira
2d ago
In today’s experience economy, customers expect personalized and relevant experiences at every touchpoint. But maintaining that level of personalization at scale is becoming even more challenging with third-party cookies going away. Join our expert panel to learn how Salesforce allows marketers to unify customer data into a single view – helping you drive true omni-channel personalization without relying on third-party tracking. You’ll see how AI and real-time data activation can help you: Establish a comprehensive, single view of the customer by using Data Cloud Deliver personalized experie ..read more
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YouTube issues guidance on when to post content for maximum reach
Search Engine Land
by Nicola Agius
2d ago
YouTube issued guidance to creators and marketers on the best times to upload videos for maximum reach. For news, trends, or content with a shorter lifespan, it’s best to post as soon as possible. However, if you’re sharing evergreen content, the platform suggests posting at whatever time suits you prefer. Live videos. To maximize reach with live videos, YouTube advises going live when your analytics chart indicates that most of your audience will be available to watch. Off-hour posting. YouTube Liaison Officer Rene Ritchie mentioned on X that if you post during “off hours,” like the early mor ..read more
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YouTube warns creators not to delete videos
Search Engine Land
by Nicola Agius
2d ago
YouTube advised creators and marketers against deleting videos from the platform. Additionally, the app strongly suggested avoiding making videos private. The Google-owned site explained that removing content from the app or restricting access could disrupt your channel’s connection to people who have watched that video and negatively impact ranking. What YouTube is saying. YouTube Product Lead Todd Beaupre said on X: “YouTubers: Don’t delete videos unless you have a very, very good reason. When you delete a video, you delete your channel’s connection to the audience that watched that vi ..read more
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