Lighthouse Insights
685 FOLLOWERS
Lighthouse Insights - informally named LI - is an online magazine providing in-depth coverage of the Indian digital marketing space to help drive decisions for marketers in the ever-evolving digital space. With this new portal, we bring you in-depth strategy stories of brands vision on digital business
Lighthouse Insights
4y ago
Whenever I see such bold media statements – Google offers $200 million in ad grants for nonprofits fighting coronavirus pandemic, I wonder how we are sold to big numbers. There is ..read more
Lighthouse Insights
4y ago
Good News: Nonprofits are shifting their communications teams to more effective structures like Integrated and Centralized Teams and away from less effective models like Internal Agencies and CEO-led Teams. In 2019 ..read more
Lighthouse Insights
4y ago
My teenage days also happened in tea stalls. By now I was in the 12th standard, senior in school and in life. A small tea stall underneath a Banyan tree ..read more
Lighthouse Insights
4y ago
These days I am obsessed with – “Why do people give?” or “Why don’t people give to a specific Nonprofit?” I am having dreams where I am simplifying email conversations. Or trying ..read more
Lighthouse Insights
4y ago
In the Spring of 2019, Bigwidesky decided to undertake a study to provide insight into how effectively nonprofits are performing with regard to their digital donations. Bigwidesky, a human business ..read more
Lighthouse Insights
4y ago
Acumen’s mission is to change the way the world tackles poverty by investing in companies, leaders, and ideas. For the past few days, I have been trying to understand how Nonprofits ..read more
Lighthouse Insights
4y ago
Online donations from individual donors were the method that most respondents (58%) used to raise money in 2018, followed by Mail-in donations from individuals (57%) and Donations from major Donors ..read more
Lighthouse Insights
4y ago
2020 has been a PR nightmare for Facebook. Harder it tries, greater it falls. With every announcement, Mark Zuckerberg has invited a new series of problems. Facebook’s stand on hate speech is ..read more
Lighthouse Insights
4y ago
In a recent story, I had shared with you the importance of personal touch in fundraising. Personal interactions are also playing a greater role in the times of a pandemic. “A ..read more
Lighthouse Insights
4y ago
Work from home is the new norm, at least on LinkedIn. There are benefits but we have growing concerns. In a recent conversation with a Nonprofit representative, I was welcomed to ..read more