I’ve been wondering a lot lately about what personal style means in the age of Instagram. Every time we open the lid of our laptops or unlock our phones, we are immediately bombarded with the latest trend, buzzy new brand or It girl on social media. It can all start to feel a bit overwhelming, can’t it? Wearing: Prada suit, corset and beltThe dissemination of runway trends these days, via Instagram and the internet at large, is so vast and happens so quickly that it’s almost a blink-and-you’ll-miss it scenario. The pendulum swings so fast that once the runway looks hit the store, we’ve already ..read more

There’s a few things in life that I can’t fathom living without: my morning coffee, the litany of Dermalogica products that sit atop my bathroom shelf, binging Love Island, and, in saving the most important for last, my ever-evolving denim collection. If I had a dollar for every time I tried on twenty different outfits only to revert back to a classic ‘jeans and a t-shirt’ combination, I’d have enough money to buy every pair of jeans that have elicited an “OMG I WILL LITERALLY DIE WITHOUT THESE” claim from me. And trust me, there’s been a lot of those over the years. Slipping into your favouri ..read more

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We’re calling it – straw bags are a ‘thing’. And if you’re ready to shop straw bags then you’ve come to the right place.We’ve seen them everywhere from NYC, to Sydney and beyond and now we want in on the action. For visual inspo on how to wear one, look no further than some of our fave style crushes Juliana, Elly & Anne-Laure.They’re the perfect seasonal update for your basic jeans + tees combo, but they can also add a cool-girl twist to a black boyfriend blazer (see here).We’ve curated a pretty extensive list of all our favourites just for you and we hope you like it.Words: @carmengraceha ..read more

Building out a wardrobe is much the same as building a house – you’ve gotta’ lay a solid foundation if you want it to serve its actual purpose. But with that being said, finding the best wardrobe basics is absolutely not easy. How many white t-shirts must a girl buy before she discovers the one? If you said about a million, you’d pretty much be correct. Pieces like t-shirts that wear well and singlets that actually keep their shape are the unicorns of fashion land – elusive, mystical, and probably only exist in our dreams. That is, until now.In the name of good journalism, we’ve done the legwo ..read more

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“To be completely honest, my packing usually starts the night before and finishes approx. 1 minute before I’m meant to leave for the airport. I usually start the process by sitting on my bedroom floor with my entire wardrobe around me, then starting in categories, I keep cutting down until I have four things I want to take with me. You need to think about what you will be able to wear on more than two occasions—items that can be dressed up or down depending on how you style it, and pieces that can all be styled with one another, not a pair of pants that only looks good with a specific top, for ..read more

If I could invite you into my brain for a private screening of my latest hypothetical film, titled ‘This Is What My Best Life Looks Like’, it would go a little something like this: opening credits, me in the perfect linen dress on a beach in Mexico, me in the perfect linen dress walking from the beach to a neighbouring bar (arms interlinked with Michael B Jordan’s), me at the bar with my hot date in the same perfect linen dress eating the perfect taco and drinking the perfect margarita with the perfect shade of rouge lipstick on, a shot of the sunset being perfect, closing credits. Unfortunate ..read more

“I always feel my best in jeans or a suit pant with a crisp button-up shirt. It’s simple, but classic. When I’m in Paris, I add a cool jacket or coat and a neck scarf.” “Minimal makeup keeps denim looking fresh and then it’s all about adding the right accessories like my favourite handbag, a scarf and earrings.” “My style changes every day. With social media, we’re constantly looking at images and getting ideas – and I find this influences my choices.” “I’ll never get bored walking the streets of Paris (it’s probably my favourite city!). Also, how can you not love baguettes?!” Instagram: @robe ..read more