THE ORIGINAL? One a Day / Weight Smart – 2005 « Is your metabolism holding you back? » Click the image to enlarge Agency : BBDO (Canada) LESS ORIGINAL My Fitness Gym Club – 2024 « Don’t let the sofa stop you » Click the image to enlarge Agency : WKND (Estonia ..read more

THE ORIGINAL? Nike x Brazil – FIFA World Cup 98 – 1998 A famous soccer team starts playing in the middle of an airport terminal Watch the TV Commercial (You Tube) Source : Culture Pub, Agency : Wieden+Kennedy Amsterdam (NL) LESS ORIGINAL Etihad Airways x Manchester City – 2024A famous soccer team starts playing in the middle of an airport terminal Watch the TV Commercial (You Tube) Source : Campaign Agency : Impact BBDO Dubaï (UAE ..read more

THE ORIGINAL? Against Sexual Harassment– 2018 « #MeToo » / Click image to enlarge Source : WuV.de By Lea Thurner, Free Radicals (Ger) LESS ORIGINAL Terre des Femmes / Unsilence the violence – 2024 « Sexual harassment leaves its mark » / Click image to enlarge Source : Little Black Book Agency : Scholz & Friends (Germany ..read more

THE ORIGINAL? The Simpsons « Space Chips » episode – 1994 Music : The Blue Danube by Johann Strauss Source : Watch the video (YouTube) Created by David Mirkin , Matt Groening (USA) LESS ORIGINAL KFC TV Ad « Music for your craving » – 2024 Music : The Blue Danube by Johann Strauss Source : Ad Latina / Watch the TV commercial (YouTube) Agency : Hello México City (Mexico ..read more

THE ORIGINAL? Coca-Cola « Bottlebeats » 100th Birthday – 2015 « A birthday song on Soundcloud that looks like the Coke Bottle » Source : Creative Criminals Agency : Ogilvy & Mather Frankfurt (Germany) LESS ORIGINAL Coca-Cola « Magic Audios » – 2024« Draw the iconic Coca-Cola bottle using Whatsapp audios » Source : 2024 Clio Awards GOLD Agency : Ogilvy Sao Paulo (Brazil ..read more

THE ORIGINAL? Transplant Corporation « The Last Call » – 2017 « A phonecall you make while still alive that your family receives before making the choice » Source : Cannes Lions Health Bronze Watch the Case Study (Vimeo) Agency : Raya Santiago (Chile) LESS ORIGINAL Organ Sharing Registry « Hear My Last Wish » – 2024« A platform that allows organ donors to express their wishes to loved ones when they’re no longer here » Source : Abodo Magazine Watch the Case Study (YouTube) Agency : Publicis Group (Taiwan ..read more

THE ORIGINAL? Nike NFL Football double billboard – 1984 Click the image to enlarge Agency : TBWA Chiat Day Los Angeles (USA) LESS ORIGINAL FamilyCircle Cup WTA Tennis Tournament – 2024 Click the image to enlarge Agency : Uptosomething, Charlotte (USA ..read more

THE ORIGINAL? Mc Donald’s x Coca-Cola / Surreal Burgers – 2023 « Generate your burger using AI and share it via social media and win coupons » Click the image to enlarge Source : GKPB Agency : Ogilvy (Brazil) LESS ORIGINAL Burger King / Million Dollar Whopper – 2024 « Generate a Whopper using AI and win a prize of 1 Million pounds » Click the image to enlarge Source : BK Newsroom Agency : MediaMonks (United Kingdom ..read more

THE ORIGINAL? Stihl Leaf blower – 2013 « Gardening can be sexy » Click the image to enlarge Source : Ad Forum Agency : Publicis Conseil Paris (France) LESS ORIGINAL Freya Bailey Cosmetics – 2023 « Science by nature » Click the image to enlarge Source : Marcomnews Agency : Neil A Dawson & Co (United Kingdom ..read more

THE ORIGINAL? Recylum Tri Sélectif – 2011 Sports commentators who describes an action not on a sports playground as expected but in the kitchen Watch the Video (YouTube) Source : Culture Pub Agency : Posterscope (France) LESS ORIGINAL Citeo Tri Sélectif – 2024 Sports commentators who describes an action not on a sports playground but in the kitchen Watch the Video (YouTube) Source : PackshotMag Agency : Belle (France ..read more