Former Kinetic UK CEO Ali MacCallum has resurfaced as MD of Miroma Founders Network (MFN), a joint venture between Miroma Group and Founders Forum Group. MacCallum, a well-known figure in media land, also worked at Omnicom’s M2M and WPP-backed mSix. MFN targets early-stage start-ups and scale-ups with customer acquisition and retention, focusing on supporting them … The post Former Kinetic boss MacCallum joins Miroma Founders Network first appeared on More About Advertising ..read more

BigSmall, the agency founded by ex-Engine (now House337) CEO Matt Edwards, has won the European launch of Max, a streaming service from Warner Brothers that brings together HBO, Discovery and Eurosport. The campaign will include TV and cinema as well as OOH, audio, digital and social. The agency is working alongside entertainment shop Once Upon … The post Warner Bros appoints BigSmall to launch streaming service Max first appeared on More About Advertising ..read more

Argos is one of those UK businesses you’re rather surprised to be still here in the age of ‘Everything Amazon.’ but it’s owned by Sainsbury’s, which seems to be doing pretty well financially and it’s back with its two animated characters and a spin on celebrity cheffing from T&Pm (The&Partnership as was, now including media.) … The post T&Pm back with new recipe for Argos (sort of) first appeared on More About Advertising ..read more

If you have all the money in the world as Apple does, certainly in terms of its marketing budget, there’s a big onus to spend it wisely. And since Tor Myhren moved there from Grey it mostly has. ‘Precision Finding’ may be another half-desperate effort to make people shell out even more money for the … The post MAA Ad of the Week: Apple’s Precision Finding from Kim Gehrig first appeared on More About Advertising ..read more

As the official airline of the Eurovision Song Contest, easyJet is celebrating with its own suitably trashy song, “All aboard the big orange plane,” and has roped in RuPaul Drag Race UK winner Tia Kofi to stage an alternative contest in the sky. T&Pm is behind the mayhem, which somehow manages to include a foam … The post All aboard the big orange plane: easyJet goes full Eurovision first appeared on More About Advertising ..read more

The Advertising Association, the IPA and ISBA’s drive to improve diversity in the ad industry, All In, has announced three new actions in response to its latest census, which took in the views of a record 19,000 respondents. For Black talent, there is a new sponsorship programme and a call for companies to showcase how … The post All In doubles down Black, disabled, and working class talent first appeared on More About Advertising ..read more

Virgin Active has had a few problems in the UK lately. Losses of nearly £150m in 2023 came despite strong revenue growth, and members were threatening to quit last month when the gym chain tried to save money by switching to “mind numbing” music that doesn’t command royalty payments. Things may be better globally, but … The post We Are Pi wins Virgin Active brief to create a ‘social wellness’ brand first appeared on More About Advertising ..read more

Ascential-owned Contagious, which describes itself as a creative and strategic intelligence service for agencies and brands, has named its annual list of ‘Creative Pioneers’ among global creative agencies. In alphabetical order: BETC Paris Colenso BBDO, Auckland GUT Buenos Aires Howatson+Company, Sydney Lucky Generals, London Ogilvy India, Mumbai Rethink, Toronto Uncommon Creative Studio, London (BA work … The post Ascential’s Contagious names its top worldwide creative agencies first appeared on More About Advertising ..read more

Ocean Outdoor has been appointed Official Out of Home Supplier to London Fashion Week (LFW) in a three year agreement with the British Fashion Council (BFC). The partnership formalises a long term relationship between the BFC and Ocean which has used digital out of home (DOOH) across the years to support the fashion industry, luxury … The post Ocean Outdoor becomes official supplier to London Fashion Week first appeared on More About Advertising ..read more

WPP’s relationship with Coca-Cola via bespoke agency OpenX seems one of the brighter spots on its horizon (one hesitates to say this about agency/client relationships for obvious reasons), partly because it allows talent from the holding company’s smaller agencies to get a look in on a big account. David Miami is in the chair for … The post Coca-Cola spills over into feelgood campaign from OpenX’s David Miami first appeared on More About Advertising ..read more