Esomar | RW Connect | Thinking from the market research industry
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RW Connect provides a platform to share the best in research thinking and methodologies and offers a podium for debate and discussion on all topics related to the fields of opinion, social and market research.
Esomar | RW Connect | Thinking from the market research industry
2y ago
Do you feel the need to build knowledge around this for you or your team? Then you might consider the "CX Analytics Masters" Course that takes place from Dec7 to 9, 2021 ..read more
Esomar | RW Connect | Thinking from the market research industry
2y ago
Step 1 – The brand DNA: history, vision and mission to build upon ..read more
Esomar | RW Connect | Thinking from the market research industry
2y ago
In this instalment of Behavioural Tech-heads we’ll be looking at incentives ..read more
Esomar | RW Connect | Thinking from the market research industry
2y ago
The heart of the brand (manager ..read more
Esomar | RW Connect | Thinking from the market research industry
2y ago
Victoria Usher, CEO & Founder, GingerMay ..read more
Esomar | RW Connect | Thinking from the market research industry
2y ago
30,000 new products are launched every year and 90% of them fail ..read more
Esomar | RW Connect | Thinking from the market research industry
2y ago
While definitions of quality in market research can be complex, there’s one aspect of poor quality that is immutable: Anyone who lies on a survey – or in any interaction as a panel member – to get a reward or make mischief, has no place in a sample. This behavior is, at its core, fraud ..read more
Esomar | RW Connect | Thinking from the market research industry
2y ago
To help you make the best decision for your business, we compiled an analysis on the most popular survey data analysis solutions, entitled: Insights on Insights: Which Survey Data Analysis Solution Is Right For You ..read more
Esomar | RW Connect | Thinking from the market research industry
2y ago
Nikki Lavoie - Founder & CEO, Mindspark Research International Mariela Mociulsky - Founder & CEO, Trendsity ..read more
Esomar | RW Connect | Thinking from the market research industry
2y ago
ndertaken by Nielsen, there is an 80% failure rate with new product launches within the first 24-months. Given that there are so many start-ups and more mature businesses developing new products, rigorous sensory testing on key attributes should be conducted before approaching buyers in the major retail outlets ..read more