The only consistency in our ever-changing digital marketing world is that it’s always changing.  With this in mind, it can be overwhelming for a brand to find an impactful strategy ..read more

I "de-optimized" a Seer post to make it better for people, dropped it's ranking, and learned a lot in the process. Some people might be using AI to search for answers, but that isn’t the only threat to the ROI of our work! What if you write a great post and it gets traffic from a Private LinkedIn Group of influential CTOs? That has a very different value than "SEO traffic" in my opinion.  Which I'll back up with later, but lets just say ranking for SEO company only grew my EGO, not my EBITDA ..read more

Post was originally written by a Seer Alumni in April 2020. Updated in April 2023 by Nicole Velasco. Table of Contents: Targeting Options Campaign Objectives Types of Twitter Ads Branded Assets Best Practices for Twitter Ads Twitter has 368 million active users . WIth this huge audience, it makes Twitter a great platform to include in your media mix. According to a report by Nielsen Brand Effect, advertisers who use three or more different ad formats increase campaign awareness by 20% and purchase intent by 7%. This is especially beneficial to e-comm clients launching a new product or ini ..read more

Building and submitting a sitemap is one of the best ways to ensure all of the valuable content on your site can be found by search engines. A sitemap is not the only way search engines can discover pages on your site but it is your "direct line" for telling Google what is important ..read more

Finding and checking the sitemap of any website is a handy task for a digital marketer, whether you’re checking your own site, the site of a competitor, or any other domain ..read more

Table of Contents: What is Local SEO? Local SERP Anatomy What is NAP and How Does it Impact Local SEO? Local Ranking Factors Google Business Profiles Other Local Platforms Off-Page Local Search Factors Local Link Building Managing Local Presence Managing Local Listings SEO Challenges of Local Listings Management On-Page Local Search Factors Local Keyword Research Local Landing Pages Local SEO by Industry Local SEO Reporting Local Search Optimization Services and Tools Local SEO FAQs What is Local SEO? Local search increases online visibility for businesses interested in driving customers to ..read more

Deciding when to hire an SEO agency can depend on several factors, including the current state of your website, business goals, resources, and expertise. Here are some scenarios where hiring an SEO company might be beneficial: You Need to Build or Improve your SEO Strategy SEO involves various tactics, including keyword research, content optimization, technical SEO, and more. If you need a comprehensive SEO strategy that covers all aspects of optimization, while prioritizing recommendations, an agency can provide a holistic approach tailored to your business goals. Your Website is not Driving ..read more

What is Pinterest’s ‘Body Type’ feature? In March 2024, Pinterest rolled out a new ‘body type’ feature allowing users to search for fashion that matches their body type. Historically, users would need to include their body type in their search. For example, I searched for ‘cottagecore outfits midsize.”  ..read more

The only consistency in our ever-changing digital marketing world is that it’s always changing.  With this in mind, it can be overwhelming for a brand to find an impactful strategy ..read more

AI Driven Search Traffic in Google Analytics *Updated March 27, 2024* In August 2023, the Seer team created a dashboard to monitor the growing trend of AI driven search traffic. About 6 months later, we embarked on an update to this dashboard to provide greater value to both our clients and the search community. This post is updated with new information, and some of the original content remains. For AI driven search tools like ChatGPT and Google Gemini,  we can now see traffic showing up in our Google Analytics - or analytics tool of choice - alongside our other traffic channel groupings ..read more