How senior living leaders can overcome obstacles, take risks and pursue their goals with confidence On March 27, LeadingAge Rhode Island hosted its 33rd Annual Conference and Trade Show, with the theme of “Courage Ignited.” The event was a blast, bringing together hundreds of senior living professionals, experts and vendors to explore innovative and courageous ways to redefine their work. The conference featured various educational sessions, networking opportunities and a keynote speech by U.S. Olympian Johnny Quinn. How to Leverage Automation and Artificial Intelligence (AI) to Improve ..read more

Ad fraud is a growing problem for advertisers, and in the ever-evolving landscape of digital advertising, fraudsters continue to become more sophisticated. Bad actors continue to find new ways to leverage technology or exploit the online advertising ecosystem, leaving advertisers more vulnerable to ad fraud than ever before. Digital advertisers are susceptible to a range of deceitful tactics, such as domain spoofing, click fraud and various other fraudulent schemes. At Creating Results, we’ve seen this trend involving fraudulent leads firsthand. Despite assurances from advertising platforms ..read more

In the competitive landscape of senior living communities, making your mark is crucial. Your marketing strategies not only set you apart but also draw in the families and individuals seeking a place to call home. So how do you measure the success of your marketing endeavors? The answer lies in calculating your marketing ROI (return on investment). This metric unveils the effectiveness and financial return of your marketing tactics. Let’s delve into how you can accurately measure your marketing ROI to ensure a thriving community — and bottom line. Understanding the basics Before diving in ..read more

The buzz of excitement filled the air as professionals from senior living gathered at the Senior Care Marketing & Sales Summit (SMASH) 2023 conference, held in Las Vegas, NV. The conference, dedicated to innovation and cutting-edge solutions in senior living sales and marketing, brought together some of the brightest minds and thought leaders from around the country. ’Ed Talks’: Marketing Creating Results was among five other marketing agencies to deliver a short presentation on what makes them unique and their key performance indicators. For Creating Results, a full-service marketing a ..read more

The final quarter of 2023 has arrived, and you may be wondering how to ensure your senior living sales team finishes the year on a high note. Good news — we can help you strengthen your senior living sales approach and close the year strong. 1. Leverage the holidays Get festive: Q4 has a variety of holidays you can use to your advantage. Host holiday-themed events or open houses that showcase your community’s spirit. Invite prospects to join in and experience firsthand the vibrant environment they can be a part of. See more holiday marketing ideas. 2. Don’t assume families want to ..read more

As a marketing agency dedicated to the 50+ consumer, we know how crucial it is for sales teams at senior living and 55+ communities to fill their pipelines. But it’s probably not every day a marketing agency tells you how to generate leads for free. Consider today your lucky day! Sometimes you find yourself in a position where you need to generate sales leads to meet your goals, but you’ve run out of budget to spend on marketing efforts. What’s a community to do? Not to worry: Here are 6 ways to generate leads (and more importantly, sales) without spending money. 1. Use organic social media ..read more

When retirees are considering a move into a 55+ community, they’re often looking for specific attributes and amenities as they consider their next move. Creating Results surveyed adults ages 55+ to better understand how mature consumers research and shop for 55+ active adult communities. The survey respondents had a household income of $75,000 or more with a net worth of at least $250,000 and had considered or engaged with a 55+ or senior living community within the past 3 years or are currently living at a 55+ or senior living community.​ Of our respondents, those ages 55–69 expressed sp ..read more

Are you ready to see your community’s sales increase? Then let’s talk about some common pitfalls you’ll want to avoid in the senior living and 55+ active adult real estate markets. Whether you’re a seasoned pro or a newbie, these mistakes can easily creep into your sales process. So, let’s dive into the top 4 most common sales mistakes you’ll want to steer clear of — and how to fix them. Sales mistake 1: Ignoring digital leads You get an email inquiry from someone interested in your community. You fire off a quick email reply, and then what? If you’re moving on and forgetting about that ..read more

In the bustling ecosystem of senior living, understanding industry trends and future growth trajectories is essential. As professionals in the senior living industry, we’re all striving to offer the best possible care to residents while staying attuned to demographic shifts, evolving care models and emerging opportunities. One of the critical questions asked: “Is the assisted living industry growing?” The answer to this question, based on current and projected data, is a resounding “Yes!” Let’s dive deeper to understand the current state, anticipated developments and overall outlook for our ..read more

Is there a difference between affluent, wealthy and luxury consumers? While experts from around the luxury market don’t agree on how to classify luxury buyers, there’s one thing they do agree on: Luxury buyers aren’t one homogenous segment. While some characteristics overlap, their motivations and process may vary, which puts the onus on marketers to consider their prospect’s journey and meet them where they are. Typically, no financial benchmark is set for the luxury buyer group. That’s because buyers don’t need to be affluent or wealthy to buy luxury products and services — in fact, many ..read more