Ragland Road Irish Pub. Disney Springs, FL It’s June! Ready for flip flops, sunglasses, beach time, and the most helpful articles, posts, and tips for nonprofit marketers? This week we have LinkedIn tips, what nonprofits need to know about Millennials, digital detoxes and more. It’s time for Mixed Links… Here are 6 Ways to Use LinkedIn Carousel Posts to Supercharge Your Content Marketing. Now let’s talk AI in Social Media: How to Save Time and Stay Safe. Don’t want to use AI to write your Instagram posts? Try 276 Captions for Instagram Reels That Will Wow Your Audience. If you are just gett ..read more

Dawn Crawford has the secrets to giving and receiving feedback to make your communications work great, and she’s put it all into her new book, Kindly Review (NPMG’s Amazon Link). I’m a huge fan of this book for several reasons. Even though Dawn didn’t write it specifically for nonprofits (the advice is more universal than that), it’s based on her many years of communications consulting for nonprofits. This topic — how to give and receive feedback in a way that is useful for creative professionals like nonprofit comms staff — is at the root of many of the problems I encounter daily in our coac ..read more

Writing personal profiles or stories for your newsletter or website is a great way to market your nonprofit, while also recognizing the experiences and contributions of a single person. Those contributions can come in many forms, whether as a program participant, supporter, influencer, or volunteer. When I first started working in nonprofit communications, I wrote a lot of donor profiles for clients. For example, nonprofits wanted to tell nice stories about their individual major donors and acknowledge their generosity, while highlighting the organization’s accomplishments. In other words, I ..read more

Disney’s Boardwalk We’re already more than halfway through May! Anyone else feel like the last few weeks have flown by? I am actually out of the office today, but still have the most helpful articles, posts, and tips for nonprofit marketers. This week we have a social media report, an email benchmarks report, better CTAs, GPT issues to consider, and more. It’s time for Mixed Links… Social Media Examiner released the 15th annual Social Media Marketing Report. Here is An Open Letter to Anyone Who Feels Writing Is (Sometimes) Hard. GetResponse gathered Key Insights From the 2023 Email Marketin ..read more

Last week during our live Community Q&A on summer self-care, I talked to our community about how to stay motivated during the summer as well as as other tips to cure the summertime blues. One of those tips is TAKE YOUR PTO.  But I know taking off work can be stressful especially if you are a department of one. I am out of the office this week too so I am sharing 7 things you should do before you leave to make life easier on yourself (and everyone you work with). 1. Make a List (or Lists) As they say “Every great story starts with a list!” OK, I say that. That was me. I love lists! I ..read more

Only about a quarter of nonprofits have an email welcome series, according to our research in the Nonprofit Communications Trends Reports.  That’s a shame because a nonprofit email welcome series is a great way to get early engagement with new subscribers (in other words, getting them to click on those first emails). That signals that they really do belong on your list and want your content. And that means you are more likely to appear in their inboxes rather than in a tab or spam. Your Best Content for Your Email Welcome Series We recommend that you focus on five different types of cont ..read more

San Angel Inn Restaurante. Epcot The weather is heating up and so are the articles, posts, and tips for you nonprofit marketers out there. This week we have a replacement for Elon Musk, LinkedIn insights, AI prompts for marketers, how to use your phone for video, and more. It’s time for Mixed Links… LinkedIn released a new report The Impact Insight: Nonprofit Hiring, Volunteerism, and Board Participation. And the Creativity and Innovation Network has published some new findings on key LinkedIn algorithm recommendations. Alyssa Gagliardi tells us How to Create Shareable Content on Social Medi ..read more

What Are Instagram Stories? Instagram Stories (also used on Facebook) are photos and videos that disappear from your profile after 24 hours unless you add them to your story highlights. They basically stole the idea from Snapchat, but way more people use Instagram Stories. Right now, you can only post Stories via the app or using a social media manager like Hootsuite or Buffer. They appear in vertical format and are a quick and easy way to share moments and experiences. They are also a great way for you to experiment with different content since they will disappear. You can add stickers, emoji ..read more

When I first drafted this blog article, it was intended to share why one of the nonprofits I work with had all intentions of  staying on the controversial platform, Twitter, despite something of a platform exodus – because it met their needs. I was hoping to use the scenario to emphasize the importance of following marketing strategies that make the most sense for your nonprofit and the people you serve, regardless of what others are doing. However, when the new CEO of Twitter engaged in some serious misbehavior online, we had no choice but to change our mind. In solidarity with the popu ..read more

Welcome to May! We’re kicking things off like we do every Friday with the most helpful articles, posts, and tips for nonprofit marketers. This week we have how to prepare for a new website, two new social platforms increasing in popularity, tips on using Gmail’s promotion tabs to your advantage and more. It’s time for Mixed Links… Preparing for a Website Project? Get These Technical Accounts in Order. Nonprofit Tech for Good put together a list of 43 Digital Marketing Tools & Resources for Nonprofits. Hear the Bluesky buzz? Why everyone’s talking about the new app taking on Elon Musk and ..read more