Eight Key Tips for Simplifying Complex B2B Content
Spin Sucks: Professional Development for Communicators
by Justin Hall
1d ago
Producing great content in the B2B tech space is hard, especially when it has to be technical and short. Justin Hall shows how to approach B2B content tactfully. The post Eight Key Tips for Simplifying Complex B2B Content first appeared on Spin Sucks ..read more
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The PR Pro’s Responsibility In Working With Mom-Run Influencers
Spin Sucks: Professional Development for Communicators
by Malia Elliott
1w ago
The influencer space is growing quickly but little is being done to protect children and of mom-run influencer accounts. Malia Elliott explores what PR pros can do. The post The PR Pro’s Responsibility In Working With Mom-Run Influencers first appeared on Spin Sucks ..read more
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Beyond Links: The New Era of Digital PR and SEO
Spin Sucks: Professional Development for Communicators
by Gini Dietrich
1w ago
Gini Dietrich says the battlefield of search rankings has evolved. Today, it's not just about being seen, but about being recognized as a trusted authority. The post Beyond Links: The New Era of Digital PR and SEO first appeared on Spin Sucks ..read more
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Accessible Content Creation: The Key to Becoming a Better Communicator
Spin Sucks: Professional Development for Communicators
by Ryann Wiseman
2w ago
You are missing 16% of the global population if you overlook accessibility in your communications. Ryann Wiseman shares how to create more accessible content. The post Accessible Content Creation: The Key to Becoming a Better Communicator first appeared on Spin Sucks ..read more
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Entering the Metaverse: PR Implications of Virtual Goods and Digital Ownership
Spin Sucks: Professional Development for Communicators
by Mike Szczesny
3w ago
The rise of the metaverse signifies a significant shift in digital marketing and communications. Mike Szczesny has tips on building an innovative PR strategy. The post Entering the Metaverse: PR Implications of Virtual Goods and Digital Ownership first appeared on Spin Sucks ..read more
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How to Evolve Your PR Measurement Efforts
Spin Sucks: Professional Development for Communicators
by Gini Dietrich
3w ago
Don't miss out on this comprehensive PR measurement overview from Gini Dietrich, featuring tips, tools, and forward-thinking strategies for evolving with the industry. The post How to Evolve Your PR Measurement Efforts first appeared on Spin Sucks ..read more
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Content Writer vs. Copywriter: Feel the Difference
Spin Sucks: Professional Development for Communicators
by Olesia Filipenko
1M ago
Learn the key differences between a content writer and a copywriter—and what to ask of each of them—in this guide by Olesia Filipenko. The post Content Writer vs. Copywriter: Feel the Difference first appeared on Spin Sucks ..read more
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10 Tips for Better PR Pitching Results as Media Layoffs Continue
Spin Sucks: Professional Development for Communicators
by Frank Strong
1M ago
Earned media continues to get more fragmented and more challenging to secure. Frank Strong shares some creative ideas for your PR pitching. The post 10 Tips for Better PR Pitching Results as Media Layoffs Continue first appeared on Spin Sucks ..read more
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The PESO Model™: A 2024 Comprehensive Guide 
Spin Sucks: Professional Development for Communicators
by Gini Dietrich
1M ago
Continuous evolution is key in the PESO Model™. Gini Dietrich shows you how to stay agile and adapt to new media consumption trends to keep your strategy effective and relevant. The post The PESO Model™: A 2024 Comprehensive Guide  first appeared on Spin Sucks ..read more
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Unlocking the Power of Mentorship: A Guide for Communications Pros 
Spin Sucks: Professional Development for Communicators
by Philip Tate
1M ago
Mentoring is a powerful tool for career growth, both for mentors and protégés. Philip Tate describes how to leverage mentorship at any point in your career. The post Unlocking the Power of Mentorship: A Guide for Communications Pros  first appeared on Spin Sucks ..read more
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