The ad industry’s transition from third-party to first-party data infrastructure is the most significant change in digital history. Companies across the ecosystem need to invest in transformation to evolve and retool their business, infrastructure and capabilities.  There are two paths to transformation. Both rely on the corporate accounting definition of the word: making a one-time, […] The post Seizing The Moment: Why Data-Driven Advertisers Must Embrace Transformation Now appeared first on AdExchanger ..read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The CMA Has Its Say Google’s latest cookie deprecation delay had some industry watchers speculating that it was trying to preempt a negative assessment of its Privacy Sandbox cookie alternative from the UK’s Competition and Markets Authority (CMA). Well, the CMA just released […] The post What The CMA Has To Say About The Privacy Sandbox; The Cookie’s Loss Is MMM’s Gain appeared first on AdExchanger ..read more

Google gave third-party cookies yet another stay of execution. And the digital ad industry is not shocked. For companies that have been testing Google’s cookie alternative, the Chrome Privacy Sandbox, another delay was starting to feel inevitable, even before Google shifted its deprecation deadline Tuesday to an undisclosed date “early next year,” citing “ongoing challenges…reconciling […] The post Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie’s Demise appeared first on AdExchanger ..read more

By next year, Google will have three separate business lines – Search, YouTube and Cloud – that each generate roughly twelve digits per year. That’s around $100 billion apiece. To put this into perspective, it took 15 years for Google to grow into a $100 billion per-year business – and just six years to triple its […] The post Google’s Ad Network Biz Dips, But Search Brings Home The Bacon appeared first on AdExchanger ..read more

If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.” Although Roku doesn’t break out programmatic ad spend, it represents a growing percentage of overall video ad spend on the Roku platform, CEO Anthony Wood told investors. And that’s no accident. Roku has a demand-side platform of its […] The post Roku Extols The Virtues Of Third-Party Programmatic Partnerships appeared first on AdExchanger ..read more

Third-party cookies: Can’t live with ‘em, can’t seem to get rid of ‘em. Earlier this week, Google delayed third-party cookie deprecation in Chrome for the third time. The end of third-party cookies will now happen in 2025, likely towards the beginning of the year. The exact timing is TBD. ? ? ? Not really. The […] The post Cookie-Related Quips To Get You Through Google’s THIRD Third-Party Cookie Delay appeared first on AdExchanger ..read more

GSTV is trying to win a larger share of spend earmarked for TV. In GSTV’s case, it wants to reach a broad and captive audience – while they’re at the fuel pump. The post GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace appeared first on AdExchanger ..read more

On Tuesday, Google Privacy Sandbox extended its arbitrary timeline for deprecating the third-party cookie yet again, saving the industry from the looming Q4 deadline.  But was it really that juicy of an announcement? There’s been collective scrutiny from the industry and plenty of concerns voiced pertaining to the solutions proposed in the Privacy Sandbox. The […] The post Third-Party Cookies Will See Their End, No Matter The Timeline appeared first on AdExchanger ..read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: The Curated Marketplace appeared first on AdExchanger ..read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maybe Next Time One painful aspect of Google’s third-party cookie deprecation delay is how acutely it affects companies making good faith efforts to support the Chrome Privacy Sandbox. Criteo, OpenX, RTB House and others invested heavily in Privacy Sandbox testing and potential product […] The post Friends Lose In The Sandbox; The New Retail Supply Chain appeared first on AdExchanger ..read more