Virtues of a Well-Trained AI
Passive Promotion
by Brian Hazard
1w ago
Last weekend, I had some time on my hands. My wife was in Vegas for a soccer tournament, my daughter was at UCLA for a Model United Nations conference, and my son was at UCI where he always is. So I went out drinking. Haha, no I didn’t. I stayed home and worked on expanding my repertoire of production techniques. But I did set aside some time for fun. And what could be more fun than training Stable Diffusion, a graphical AI engine? I fed it photos of my wife using Dreambooth to create a dozen or so images that look just like her. Not that’d you’d know one way or another. I wasn’t sure it was g ..read more
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What Artists Should Know About Rise
Passive Promotion
by Brian Hazard
1M ago
I’ve been running a Spotify growth campaign through Rise since May of 2021, to the tune of $225 per month. Yessirree, that’s a lot of money! Nearly $4K to date. I first mentioned Rise in this post from September 2021, and have been promising a review ever since. Why the delay? They’ve revamped things significantly since when I started, and I didn’t want my screenshots, or worse, my conclusions, to be obsolete right after publishing the post. I’ve been told that now’s as good a time as any, so here goes nothing! For the record, Rise also offers YouTube, Instagram, and TikTok campaigns. Perhaps ..read more
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Adventures in AI Cover Art
Passive Promotion
by Brian Hazard
3M ago
No doubt you seen AI-produced images popping up all over social media. One such AI is DALL-E, credited with creating the world’s first AI magazine cover. The one I’ve heard the most about is Midjourney, and the beta is now open to all! Over the past couple of days, I’ve had a ton of fun messing around with different prompts. You can tell it to create literally anything, with as much or little detail as you want. If you want to see Denise Richards eating an alarm clock on Mars, just ask! After a minute or two, you’ll be presented with four options. From there you can request variations on any o ..read more
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Why Promote Music?
Passive Promotion
by Brian Hazard
3M ago
A How I’m Promoting My Music This Month email subscriber recently asked: I would personally be really interested in an overview post of where you are at and what you are trying to achieve with your promotion. Both in terms of fans, reach, impact and financial side – I’d love to understand the big picture of music promotion for you better. You’d think that a hyper-organized guy like myself would have a mission statement written on a whiteboard next to my desk, but nope. I rarely ever stop to think about what I’m trying to achieve. So let’s work through it right here, right now. Keep in mind t ..read more
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My DIY Spotify Playlist Pitching Campaign
Passive Promotion
by Brian Hazard
4M ago
I last wrote about Spotify playlist pitching back in January, when I detailed my campaign with Playlist Blaster. I’m still getting thousands of streams per month from those placements! As much as I’d love to hire them again, I’m not made of money. So I decided to pitch my single “Crystal” the old-fashioned way: reaching out to curators directly. I haven’t had much luck with direct pitches in the past, but I was convinced things would be different this time. My songs tend to straddle genres, but this one is pretty much center of the bullseye. It even hit #1 on SubmitHub’s synthwave chart: it’s ..read more
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What Artists Should Know About Spotify Marquee
Passive Promotion
by Brian Hazard
7M ago
This changes everything. Over the course of many posts, we’ve established that I can get potential fans from Facebook and Instagram to my latest release on Spotify for about $0.20. Today I’m going to make a case for paying $0.50 to do the same thing from within the Spotify app instead. Let me back up… There are two ways to promote your music natively on Spotify: Ad Studio and Marquee. I’ve written about Ad Studio twice, most recently in 2019. As a direct result of that post, Spotify flew me out to Brooklyn for an interview, parts of which made it into their artist education video series, The G ..read more
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How to Promote Your Music on Deezer and Audiomack with Feature.fm
Passive Promotion
by Brian Hazard
7M ago
How do I promote my music to streaming? You’d be forgiven if you thought it was 100% Facebook and Instagram ads to Spotify. I’ve written about Facebook Ads many times, and they’ve become my most popular posts. The biggest challenge is getting potential listeners off Facebook and Instagram and over to Spotify. Wouldn’t it be great if you could promote your music directly on streaming services? That’s becoming a reality on Spotify with Marquee, which I’ll be writing about soon. But it’s already here today on both Deezer and Audiomack, courtesy of Feature.fm. Unlike Marquee, which prompts the use ..read more
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My US-Only Ads Experiment
Passive Promotion
by Brian Hazard
9M ago
I recently explained my strategy for choosing the 22 Spotify countries I typically promote to Now minus one evil empire, it’s 21. Those countries were chosen with the express goal of growing my audience on Spotify. If I were planning a tour (I don’t perform, but hypothetically) I’d make different selections. Similarly, if I wanted to maximize merch sales, I’d make yet another set of selections (US, UK, Canada, Germany, Sweden, Australia). Taking it a step further, shipping outside the US has become ridiculously expensive, which made me wonder… What would happen if I targeted only the United St ..read more
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What Artists Should Know About Songtrust
Passive Promotion
by Brian Hazard
9M ago
Did you know that each time your song is streamed, it generates a mechanical royalty that is not paid through your distributor? You need a publishing administrator like Songtrust to collect it. For a $100 setup fee and 15% commission, Songtrust will help you sign up with a PRO (ASCAP, BMI, SOCAN, IMRO, etc) if you’re not already. Next, they’ll register an unlimited number of songs with over 45 collection societies worldwide. If you’ve already got songs registered with your PRO, they’ll pull them into their system for free. Publishing is complicated. Okay, it’s a total mess. My goal for th ..read more
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How to Choose Which Spotify Countries to Advertise To
Passive Promotion
by Brian Hazard
10M ago
In our last installment, I detailed a process to evenly distribute your Facebook and Instagram advertising budget across Spotify countries by splitting them into tiers. But what if you’d rather focus on only the countries most receptive to your music? I had an idea to do just that, and so far it’s worked out pretty well! I haven’t heard or read about this approach anywhere else, and it’s quite possible that someone will expose a logical flaw in my reasoning, forcing me to delete this post out of sheer embarrassment. Until that time, I’m willing to share my thought process and procedure. Here g ..read more
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