Providing the Whole Package MAKING A BOX WHILE STILL THINKING OUTSIDE OF IT Bay Area craft cannabis producer AHTI came to Odell Printing to construct packaging for their line of collaborative ice water hash. They envisioned a striking black box to house a small jar with enough area for their branding and their partner branding. It also needed accommodate government stickers and other legal text. Our package design department started with several handcrafted mockups made of proposed material for the boxes. We know the pitfalls of abstraction, so providing our clients a hands-on ..read more

Dramatic Emboss SOMETIMES YOU HAVE TO ITERATE YOUR WAY TO PERFECTION When Knuckle Sandwich came to Odell Printing to create an embossed notecard, they were coming off a failed experience with another vendor. It is a common refrain in printing: I know what I like, but I have to see it. Knuckle Sandwich had a general idea of what they wanted but needed help refining it. Our in-house design team worked with them for months providing options. Also since embosses can be hard to visualize, we generated simulated digital examples every step of the way, so that the client could see wha ..read more

Odell Printing Creates a ‘Wheel of Positivity’ TAKING A TURN AS OUR OWN CLIENT Every once in a while, we get to act as our own client at Odell Printing. Such was the case for our Wheel of Positivity Calendar. After deciding that 2020 was too monumental for a typical holiday card, we set out to design, print, and assemble something completely original and fun. With a functional ‘spin-a-wheel’ and complex tent-shaped, die-cut construction, the project proved to be a full-shop, full-team endeavor. We started with a sketch, and a hand-made prototype. We then iterated the concept mul ..read more

Building a Better Box for a Local Winery ‘UPLEVELING’ PASSALACQUA’S VIRTUAL TASTING KIT At Odell Printing, we are sometimes in the business of solving problems. Such was the case when a Healdsburg winery came to us to “uplevel” their virtual wine tasting kits. Passalacqua Winery had the clever idea to create a packaged kit to allow customers to enjoy wine tastings in the comfort, and more importantly, the safety of their own homes. Problem was, the first iteration of these kits did not meet their expectations. And that is where Odell Printing came in. First, one of our creative ..read more

Helping Support a Brand WITH CUSTOM FOIL WORK AND AN EYE FOR DETAIL We work with Kosta Browne to produce their seasonal wine case inserts which detail its sophisticated grape sourcing. At the beginning of the project, we advised a shift to a vertical layout which helped the client save on production costs while also providing an attention-grabbing reading experience. This insert also included complicated foil art on the coastal map and a wine bottle photograph. Our prepress department manipulated the map so that the small numbers were legible after the foil was overlaid, and ad ..read more

Intricate Seal OUR TEAM HELPS FULFILL A CLIENT’S CREATIVE AMBITION When CHEV wines came to us to help produce a thank you card in celebration of their inaugural release, they had a fabulous idea. CHEV wanted the elegance of an old wax seal. Not simply a flat, facsimile. They wanted something that had the true look feel and texture. Our entire team dove in to help them fulfill their design goals. First, our custom print and production crew helped them decide on the particulars. The inside card would be elegant letterpress, and we would simulate the wax seal by embossing, die-cut ..read more

Terrific Texture A CLASSIC BLIND EMBOSS IS A TACTILE & VISUAL TREAT There is more than one way to create attractive marketing. This piece integrates a striking visual motif along with unforgettable textures. Litho Printing Embossing Textured Paper The post Terrific Texture first appeared on ODELL PRINTING ..read more

Graceful Holidays SEASON’S GREETINGS WITH FINE EMBOSSING & METALLIC INKS This beautiful holiday card feels and looks classy thanks to understated, yet elegant metallic inks and just a hint of texture provided by the delicate embossing found on the snowflakes. Fine Embossing Metallic Inks The post Graceful Holidays first appeared on ODELL PRINTING ..read more

Bringing It All Together INSPIRATION COURTESY OF A PEACOCK FEATHER This gala invitation is an excellent example of the myriad elements Odell Printing can bring to a project: design, letter press and superb execution of a vision. Graphic Design Letter Press Foil The post Bringing It All Together first appeared on ODELL PRINTING ..read more

Sculpture Emboss TAKING A CLIENT’S DESIGN TO THE NEXT LEVEL Few things are more elegant than a sculpture emboss logo. The dimensionality of this process is truly unequaled. This Morlet Family Vineyards incorporates foil along with the sculpture emboss. You can’t help but want to touch it. Sculptured Emboss Foil Die Cut Lithographic Printing Textured Paper The post Sculpture Emboss first appeared on ODELL PRINTING ..read more