Hotel marketing can be an incredibly important part of a hotel’s success. Effective marketing helps to bring in new customers, build brand loyalty, and increase hotel revenue. As such, it is a vital element of hospitality management. With the correct strategies, hotels can enhance performance by targeting the right audiences with engaging campaigns. In this article, we’ll discuss why hotel marketing is an important part of hospitality management, the different hotel marketing strategies available. And what actions you can take to start creating your own successful hotel marketing campaigns ..read more

In recent years, the hotel landscape has changed a lot thanks to accommodation alternatives like Airbnb becoming more popular. Customers now have more choices than ever before, but some may find this confusing. If you’re looking at hospitality as a career, then it’s important to know the facts when it comes to Airbnb vs hotel and what the future could hold for both of these business models. In this article, we will go over the differences between Airbnb and hotels, including their benefits and limitations. We’ll also discuss how the two business types influence the hospitality industry, as we ..read more

Hospitality management means providing a memorable experience for guests and creating a welcoming environment where guests feel valued, comfortable, and cared for. With guest demands becoming more specific, hotels increasingly turn to technology to make the guest experience more seamless, efficient, and personalized. Besides the benefits to guest experience, hotels can also use these advances to reduce business costs and improve efficiency. We’ll look at how technology and innovation are making exciting advances within hotel management and their role in delivering a superior guest experience ..read more

Technology is playing a more dominant role in our lives, from entertainment to work, and even how we eat, sleep, or access healthcare. It will be no surprise that technology is also a force in the modern hospitality industry. Many hospitality venues, resorts, and hotels are finding new ways businesses can be more efficient through the use of hospitality technology and innovation. In this article, we’ll go over how technology is used in the hospitality industry, and what benefits this can bring. We’ll also discuss some potential issues with technology in hospitality, and why it’s important to ..read more

The events industry is a dynamic and exhilarating field that offers various opportunities for career growth. One of those fulfilling and exciting career paths is event planning, which offers a wide range of opportunities for creativity and problem-solving. Starting an event planning service can be a fulfilling and profitable career choice as there’s a growing demand for skilled professionals. But it has its challenges too. Here we’ll explain everything you need to know about starting an event planning business.   What is event planning? Photo Credit: Eva-Katalin/E+ via Getty Images Event ..read more

Are you passionate about the hospitality industry and enjoy solving complex problems? If that sounds like you, becoming a revenue management consultant might be a great career choice. Revenue management for hotels is ideal if you have an interest in finance, strong data skills, and want to make a positive impact within hospitality. But how do you become a revenue management consultant, what qualifications do you need, and can revenue management consulting pay well? Here we’ll answer all these questions and more, so you can kick-start your hospitality career as a revenue consultant.   Wha ..read more

If you’re looking for a dynamic and rewarding career, food and beverage management offers a challenging environment with opportunities for creativity, innovation, and professional growth. Also known as F&B management, this is a chance to work with diverse teams and build customer relationships. You’ll experience different aspects of the food and beverage industry, including menu planning, kitchen operations, and financial management. As the industry continuously evolves, a career in food and beverage management provides ongoing learning and development. With a growing demand for food and ..read more

Do you dream of a career within the luxury travel sector? Are you passionate about helping people locate high-quality accommodation that caters to their needs? If so, a career as a luxury hotel advisor could be for you.  Whether you are hoping to learn more about the qualifications you require or wish to understand how to start your career in luxury travel, we explore how to become a luxury hotel advisor and answer some frequently asked questions in this article.   What does a luxury hotel advisor do? The role of a luxury hotel advisor is diverse. Usually, those fulfilling this role ..read more

You cannot open your social media or look at a news site without seeing a story about ChatGPT and other systems which use artificial intelligence (AI) to mimic human conversations. What impact could this technology have on the business of hospitality? We asked the question to expert faculty and the team at Spark, our innovation sphere… as well as to ChatGPT itself. It can help you cheat on your schoolwork… it’s going to make journalists redundant… there are many wild stories about ChatGPT and similar AI-powered software, making it hard to pick the reality from the fantasy. The truth is that ..read more

In order to stay ahead in today’s competitive business environment, CEOs must find ways to encourage more collaboration between employees and partners. By fostering an atmosphere of innovation, co-creation, and collaborative learning, businesses can create powerful partnerships that drive long-term success. Let’s explore how collaboration leads to innovative projects and better outcomes for all involved. By Susana Garrido Valiente, Director of Spark Marbella Co-creation is a term we use to describe the process of bringing together different stakeholders – such as employees, partners, custome ..read more