The power of a warm welcome: creating memorable hospitality experiences 29th April, 2024 In this article As the saying goes, first impressions last and nowhere is that more true than in hospitality. An industry that’s all about personal service and human emotion relies heavily on creating a memorable customer experience. That’s why hospitality businesses place such a strong emphasis on getting that initial welcome right. And why those studying hospitality need to make sure they know how to make customers feel special.  As a former hotelier and current Rooms Division Pathway Coordina ..read more

Dr. Ivana Nobilo, Program Director for our Master’s in Sports Management & Events, has an incredible track record in these disciplines, having helped to create more than a thousand events involving sport, music, charity galas, exhibitions and much more. She took time out to explain more about this program and why Switzerland is its perfect home… Hello from Switzerland, home of over 50 international sports federations and hundreds of events and festivals! The World Economic Forum (WEF) in Davos, Montreux Jazz Festival, Paleo Festival in Nyon, Locarno Film Festival, Watches & Wonders in ..read more

Emerging trends in hospitality for 2024 and beyond 29th April, 2024 In this article Dr Dimitrios Diamantis, Executive Academic Dean at Les Roches, draws upon two decades of industry-focused research experience to capture the key hospitality trends coming in 2024.   Tourism and hospitality is one of the world’s most important industries – worth around $9.5 trillion in 2023 – and most dynamic, making it a fascinating subject for an academic like myself to pursue. At Les Roches, it’s our duty to keep our students up to speed with the latest trends across the hospitality industry. In th ..read more

In September this year, Les Roches is launching a new Postgraduate Diploma in Golf Management, enabling our students to compete against the best golf programs in the world. Here the Program Director, PGA Golf Professional Gonzalo Sánchez, gives an idea of what to expect… As a PGA Professional who has worked at TPC Sawgrass and Real Club Valderrama, I know golfing excellence when I see it. So I am delighted to become the inaugural Program Director for this exceptional golf management diploma by Les Roches. This is a program that covers all aspects of the golf industry: starting from a history ..read more

Step into the­ future of event planning, whe­re technology developments in the hospitality industry play a crucial role in cre­ating extraordinary experie­nces and event technology have a profound impact on confe­rences and eve­nt management.  Whether you want to become an event planner or want to brush up on your hospitality knowledge, this comprehe­nsive guide reve­als the latest event trends and te­chnology and showcases innovative platforms that can enhance your event planning skills. What is event technology? Event te­chnology refers to the use of digital solutions and tools that im ..read more

The food and beverage industry is a vital part of the hospitality business. Just like any other sector, it is constantly evolving with new trends emerging to meet new customer preferences. Whether you want a career in food and beverage management or want to have a bar and restaurant in your hotel, staying up-to-date with the state of the industry and all the new beverage industry trends is important. In this article, we’ll go over these trends, which take in innovative flavors, eco-conscious practices, technology’s impact and health-oriented options. We’ll also look at the kind of exciting ro ..read more

In the multidimensional, fast-paced field of international hospitality, one factor continues to emerge as increasingly essential: cultural awareness. As our world becomes more like a global village, being culturally attuned is not merely a bonus but an indispensable asset. In this article, we’ll look at how important cultural awareness is to success in a global hospitality career and how to improve your cross-cultural awareness and communication. What is cultural awareness? Cultural awareness refers to understanding and appreciating various cultures’ subtleties and differences. More than mere ..read more

In the wide-ranging world of the hotel industry, two major types of hotels are boutique hotels and chain hotels. These two categories offer travelers and professionals unique experiences shaped by their specific characteristics. In this article, we delve into the key differences between boutique properties and chain hotels, shedding light on what sets them apart and looking at which you might prefer to work in. What is a boutique hotel? A boutique hotel offers an intimate, often luxurious stay with a focus on personalized services and unique design elements. Unlike colossal properties with so ..read more

Seeking a career that blends management, entertainment, and tourism at sea? Want to create unforgettable experiences for holiday-goers? Working as a member of cruise staff management can be rewarding, providing an exciting hospitality career in a distinctive and fast-paced environment. In this guide, we’ll look at what the role of cruise director entails and the steps you can take to climb aboard and set sail. What is a cruise director? A cruise dire­ctor plays an integral role in creating an engaging and me­morable cruise expe­rience. Like a talented event planner, they seamle­ssly manage th ..read more

The hotel industry is highly competitive, with new venues opening all the time. To run a successful hotel, you need to know how to stay ahead and for that, you need to understand reputation management.  In the digital era of social networks, reviews, and blogs, a single negative comment can harm your hotel’s reputation permanently. But fear not, there are powerful tools to help you safeguard your hotel’s image, whether you are launching a hotel or already work in brand management and marketing. In this article, we’ll reveal strategies, best practices, and pitfalls to avoid so you can exp ..read more