Dentsu International’s Global CEO, Wendy Clark, and Global CCO Fred Levron announced the launch of DENTSU CREATIVE, dentsu’s global creative network, at Cannes Lions. Designed to unify and accelerate creativity across the business, DENTSU CREATIVE will serve as the sole creative network for Dentsu International working with clients around the globe.    In a bold move, Dentsu International has created an entirely new global creative network, uniting its creative agencies, including 360i, dentsuMB and Isobar, and expanding its Entertainment, Earned Attention and Experience capabilitie ..read more

360i was selected as one of 15 agencies to watch by Adweek’s Agencies and Creativity editorial team. The brand was selected for its mastery of TikTok, work for OREO, a track record of new business and extensive plans to make Preparation H a digital super star.  See why 360i was celebrated for its ability to effectively tap into culture and connect brands with consumers in Adweek.  The post Adweek Names 360i as a Creative-First Agency to Watch in 2022 appeared first on 360i Digital Agency Blog ..read more

Burger King has hired 360i to oversee its US social media account, a move the brand says is needed to bring a fresh perspective to its strategy.   Ad Age covered the significant win as part of their weekly agency brief. The international chain acknowledged a proven track record since 360i already handles social for 7-Eleven and several other Mondelez brands including OREO and Sour Patch kids.   See this lead story in Ad Age’s Agency News email newsletter.  The post Burger King Taps 360i to Ignite the Brand’s Social Strategy with Fresh Perspective appeared first on 360i Digital A ..read more

This week, 360i launched OREO x Pokemon, which features a beautiful OREO cookie animation and OOH art display which is currently installed in Los Angeles.  This work is an example of authentic brand alignment with the animation perfectly showcasing the artistry of Pokemon while still spotlighting the iconic OREO cookie. The collab is being celebrated in advertising trades and mainstream press.    Witness how the hunt begins with coverage in Adweek.  The post Catch ‘em. Then Eat ‘em. 360i Spearheads a New OREO x Pokemon Collab appeared first on 360i Digital Agency Blog ..read more

360i Executive Creative Director Devon Hong shared his creative inspirations and what has shaped his personal life and career in The Muse by Clio. He has a lot of experience to tap into, including recent work on 7-Eleven’s “Take it to Eleven” brand refresh and various projects for Mondelez International.  Check out his storied career from Spotify to Smirnoff here.  The post 360i’s Devon Hong Shares His Creative Distinctiveness in an Interview with The Muse by Clio appeared first on 360i Digital Agency Blog ..read more

360i has won a mix of Digital and Creative AOR duties for a portfolio of GSK consumer healthcare brands in the US. The firm will focus on taking a more strategic planning and data-led approach across GSK’s consumer health portfolio.  Read more about the drive for more cultural and consumer relevance in Campaign US.  The post 360i Named AOR for GSK appeared first on 360i Digital Agency Blog ..read more

360i’s latest work for New Orleans launched last week, inviting travelers back to the city, whenever they’re ready. The series of spots stars Wendell Pierce and was directed by NOLA native Phillip Youmans, both natives of the city and famous in their industries.   Acting as a concierge, Pierce narrates the spot reminding visitors of the city’s charms from iconic foods like Po-Boys to titular events like Mardi Gras. The spots have been well-received by the trades.  Read in Ad Age what you “missed most” about NOLA in this stylish campaign set to a jazz soundtrack.   The post Ad Ag ..read more

Dentsu creative President, Business Leadership, East Abbey Klaassen joined 7-Eleven CMO Marissa Jarratt for an in-depth interview for “Think with Google.” This three-part series brings together strategic agency and brand partners who are ready together for the future, showcasing their stories alongside research Google conducted with 4A’s about how brands and agencies can accelerate growth together.  Click through this Instagram Stories-style platform to learn more about 360i and 7-Eleven’s successful partnership.   The post Think with Google: Ready Together – Rethinking Digital Trans ..read more

360i launched 7-Eleven’s first brand campaign in years, handling creative and media for the rollout that spans television, digital, print, OOH, radio and more. The work debuted in the Wall Street Journal and was selected as Ad Age’s Creativity Pick of the Day, with additional press coverage in grocery/retail trades and coverage still pending in Adweek and other outlets in the days to come.  The TV commercials for the “Take It to Eleven” campaign customers as an eclectic group including a roller-skating performer, a lowrider bike enthusiast and a band that orders 7-Eleven food and drinks d ..read more

Sour Patch Kids, everyone’s favorite sweet-sour candy, has taken social by storm. Soon after making Gen Z dreams come true with an Olivia Rodrigo collab that all began with a Tweet, the brand blew past one million followers to become the most popular snack brand on TikTok. How did they do it?  Adweek recently caught up with 360i Social Strategist Shelby Jacobs to find out, as part of the Social Confidential video series that looks behind the logo to find out who is tweeting and sharing for major brands. Shelby dished on SPK’s most popular TikTok, the sweetest part of her job, her advice ..read more