SEO for Enrollment Growth: 3 Ways to Elevate Your School’s Strategy in 2023
Higher Education Marketing
by Valentin
16h ago
Reading Time: 11 minutes Over the past few years, Search Engine Optimization (SEO) has been more than just a buzzword. It’s become a strategy that many schools depend on to reach prospects and boost their brand visibility. In fact, SEO will continue to dominate in the years ahead—expanding to include new features and trends that can give your school a competitive advantage. If you’re looking to catch up and make 2023 a more successful year for your school, then it’s time to embrace SEO for enrollment growth. Search engines are designed to help users discover high-quality content that’s relevan ..read more
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Content Marketing for Schools: Reaching Prospects at the Top of the Funnel
Higher Education Marketing
by Valentin
1w ago
Reading Time: 11 minutes In order to be effective, content marketing for schools needs to target prospects at every stage of the funnel, and that includes those at the top. Some school marketers may think that top-of-the-funnel (TOFU) prospects are researching programs, but that’s not usually the case. At that stage of the enrollment journey, prospects are often exploring their subject of interest and diving into career outcomes and expectations. This makes them well-primed for educational yet engaging content. By creating top-of-funnel content, you can reach more prospects with useful informa ..read more
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Drive Engagement, Build Your Brand and Generate Leads with Boosted Posts for Schools
Higher Education Marketing
by Valentin
2w ago
Reading Time: 4 minutes Do you publish on social media only to hear crickets in response? More often than not, the problem is not your post; it’s the social network.  You used to be able to publish on Facebook, Instagram, LinkedIn and Twitter and see lots of engagement in the form of likes, comments and shares. But nowadays, it’s much harder. The reason is that the social network’s algorithm is no longer so generous. With billions of users spending countless minutes or hours on each platform, they won’t put your content in front of large numbers of people unless you pay. But what you may ..read more
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Social Media Trends for Schools in 2023: 6 Strategies to Explore
Higher Education Marketing
by Valentin
3w ago
Reading Time: 10 minutes How can you boost the success of your social media strategy in 2023? By staying up to date on current trends and making sure your efforts match how users’ behaviors have adapted and changed.  By keeping up with the latest social trends, your school can better connect with its target audience and boost engagement and conversions. So what’s new in 2023? Here are six social media trends that can help your school better prepare for a successful social media strategy for schools in 2023!  1. Short-Form Video Content Continues to Be a Top Trend Video has been the ..read more
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7 Top Tips on How to Manage a Content Calendar for Schools
Higher Education Marketing
by Valentin
1M ago
Reading Time: 11 minutes It’s a new year! And what better way to celebrate having a fresh, new start than with a new and improved content calendar for schools? It’s time to update your content strategy and revamp your approach using industry best practices, which can set your school up for success in the months ahead.   Whether your school has already established a content production pipeline or is just starting with the process, there’s value in returning to the fundamentals. That means working on creating and maintaining a well-organized content calendar for your content marketing ..read more
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Conversion Tracking for Schools: Understanding Your Prospects’ Journey Towards Enrollment
Higher Education Marketing
by Valentin
1M ago
Reading Time: 10 minutes Effective conversion tracking is critical to every school’s recruitment strategy. As schools continue to embrace different digital channels and software programs, it becomes more important than ever to track conversions accurately. After all, it’s this data that allows your school to understand its prospects’ enrollment journeys—revealing the impact of your calls to action along with key trends and opportunities. Without it, you won’t have the insight you need to make key marketing decisions for better recruitment. Read on to discover how your school can use conversion ..read more
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Higher Ed’s Top Holiday Content Marketing Videos from 2022
Higher Education Marketing
by Valentin
1M ago
Reading Time: 7 minutes It’s that time of year again! Magic is in the air as schools worldwide prepare for this holiday season. With so much to celebrate and look forward to, schools have embraced the holiday spirit, creating fun and quirky, thoughtful and heartfelt holiday content marketing videos to kick off the season. From simple messages to longer skits, schools have outdone themselves and perfectly captured the holiday spirit. Following tradition and building on last year’s list, HEM has gathered a new list of videos that are sure to make the holidays all the more memorable. Without furt ..read more
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Boosting New Year’s Recruitment with a “Fresh Start Ad Campaign”(Also Called A New Year’s Campaign)
Higher Education Marketing
by David Kynan
1M ago
Reading Time: 4 minutes There are many different types of campaigns schools can run, and schools that run the optimal mix of campaigns see the most success. One type of campaign schools can take advantage of when January comes around is a “Fresh Start” Campaign (also known as a New Year’s campaign). This campaign should be run alongside your other campaigns, such as your evergreen campaigns that run all year round.  Why is it called a Fresh Start Campaign? Because January is the time of year when people are thinking about how they want their life to change, setting goals (or resolutions ..read more
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Higher Ed’s Top Holiday Content Marketing Videos from 2022
Higher Education Marketing
by Valentin
1M ago
Reading Time: 7 minutes It’s that time of year again! Magic is in the air as schools worldwide prepare for this holiday season. With so much to celebrate and look forward to, schools have embraced the holiday spirit, creating fun and quirky, thoughtful and heartfelt holiday content marketing videos to kick off the season. From simple messages to longer skits, schools have outdone themselves and perfectly captured the holiday spirit. Following tradition and building on last year’s list, HEM has gathered a new list of videos that are sure to make the holidays all the more memorable. Without furt ..read more
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Why You Should Use a CRM Built for Schools to Manage Your Enrollment Funnel
Higher Education Marketing
by Valentin
2M ago
Reading Time: 10 minutes Successful schools work tirelessly to attract prospects, build a list of contacts, and nurture their leads, all to drive enrollments. As you ramp up your marketing efforts and devise ways to generate more leads, your school must ensure that its hard work doesn’t go to waste. But a CRM is often not enough. With a CRM built specifically for schools, you can streamline these efforts and create a positive experience for your team. In fact, this was the goal when developing HEM’s Mautic CRM.  Here’s a deep dive into the top reasons why your school should consider using ..read more
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