Reading Time: 8 minutes Newsletters have long been a staple in school communication, bridging students, parents, and educators. If you’re unfamiliar with this marketing channel, what is a school newsletter? A school newsletter is a publication created by schools to communicate important information, updates, and events to students, parents, and staff. However, with the advent of digital media and evolving communication preferences, traditional newsletter formats may no longer suffice. Today, newsletters’ role has expanded beyond the dissemination of information. They have become a platform for ..read more

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. One potent yet underutilized strategy is the implementation of a Student Ambassador Program. This initiative not only empowers students by giving them a voice and leadership opportunities but also serves as a bridge between the student body and university administration, enhancing communication and mutual understanding.  The power of peer influence cannot be overstated. Stud ..read more

Reading Time: 10 minutes As a K-12 school looking to resonate with parents through your marketing efforts, there are specific best practices that you should implement to optimize your results. Marketing to the parents of young ones is empathetic, with few decision-makers being as selective and thorough in their research as guardians who desire only the best for their children. How can you design your marketing strategy to appeal to those seeking educational excellence, especially the ones who matter most to them? We have plenty of effective strategies for creating and sharing. Today, we’ll exp ..read more

Reading Time: 11 minutes Today, universities seeking to improve awareness and boost enrollment face a unique challenge: how to stand out among many competitors and reach the right people online. The key to success lies in the effectiveness of the university’s marketing strategies. Search Engine Optimization remains critical for reaching potential students, faculty, and researchers. When executed strategically, university SEO strategies can elevate its online presence, making it more visible to its target audience. This comprehensive guide delves into the most effective university SEO strategie ..read more

Reading Time: 11 minutes As a business school, not only is it imperative that you use the right platforms to reach the right audience, but it’s also crucial that you present a cohesive brand identity to prospective students. With about a billion users in over 200 countries, LinkedIn is considered a powerhouse for networking in the business world. Those interested in pursuing a business education will likely be active on this platform. How can you determine what your target audience wants to see from you on LinkedIn? How should you use the platform to build a strong presence as a business schoo ..read more

Reading Time: 8 minutes It is well known that effective content marketing is a game changer for language schools seeking to stand out in today’s digital landscape. Over the years, at HEM, we’ve noticed that at the heart of successful language school content marketing lies the ability to craft content that educates, engages, and inspires. The potential formats and platforms are as diverse as the languages taught, from blog posts and social media campaigns to interactive online resources. However, the challenge often lies in aligning these content efforts with the specific needs and interests of ..read more

Reading Time: 9 minutes In business education, ads targeting MBA students are complex and vitally important. This complexity arises from the unique characteristics and expectations of MBA students as a target demographic. Unlike typical undergraduate students, MBA students are not just seeking academic enrichment. Still, they are also looking for programs that can provide tangible career advancement, networking opportunities, and skill development aligned with the demands of the modern business world. These students, defined by their ambition and focus, pursue programs that align with their sp ..read more

Reading Time: 3 minutes Did you know that 96% of consumers prefer to watch short-form video content to learn about a product or service? In today’s digital world, video content has become the cornerstone of effective communication and engagement. In addition to allowing businesses and schools to convey information in an accessible and concise way, short videos tend to be more successful at capturing the attention of all audiences. Schools looking to stand out in a content-saturated market can benefit from this content delivery form. When done correctly, short-form video content can become a po ..read more

Reading Time: 8 minutes A robust online presence is vital for educational institutions to thrive in today’s digital landscape. Over the past years, Search Engine Optimization (SEO) has emerged as a cornerstone in crafting this online identity, serving as the bridge that connects schools to prospective students, parents, and the broader academic community. As SEO evolves, the emphasis has shifted towards leveraging rich search results, an advanced facet of SEO that transforms how information is displayed in search engines. These enriched snippets, featuring additional elements like images, rati ..read more

Reading Time: 6 minutes The complexity of the highly dynamic higher education environment makes it a constant challenge to maintain the quality, consistency, and timeliness of its university website. But there are several reasons colleges and universities should prioritize this, not the least of which is that students and prospects use your website as their primary source of information about you. They are always hungry for the most relevant data. Outdated or unclear information or stock photos that don’t match the related text give schools an undesirable image in the eyes of prospects. New co ..read more