Nearly every designer working with type has a strong opinion on the right way to combine letterforms and pair fonts. Like most things in visual communication, the best solutions are both subjectively and objectively formed, pairing what we prefer with what is most appropriate for any given use or context. Therefore, it is important to note: type-pairing ‘rules’, like all design guidelines, exist within specific cultural contexts, and are made to be practiced and challenged—as all advice cannot apply universally to all projects or scenarios.This being said: in this article, you’ll learn importa ..read more

From a design perspective, UX for Augmented Reality (AR) is similar to mobile UX in that users are often on the move and use the interface in short bursts of activity. In contrast, the user experience of a virtual reality application is more similar to web or desktop UX, designed for immersive, continued use. Here we'll explore how to make the most of the kinds of interaction AR excels at and how to design for the spaces where we use AR.Augmented reality has many applications that provide more meaning or information to specific places, but most AR experiences are not restricted to a single pla ..read more

It's probably happened to you. You've found the door to a building you were looking for but are having trouble getting in—you've pulled when you should have pushed (or vice versa). Blame yourself; everyone else does! This is the opening scenario from Don Norman's Design of Everyday Things (DOET), which reached its 35th anniversary in 2023. But the example above was just a simple case, as the clip below demonstrates. In the design world, this is called a Norman Door. Once you understand the simple, timeless concepts behind its faulty design, you’ll have the foundations to create intuitive, user ..read more

You're a designer. You've got talent, vision, and a lot of potential. But putting that portfolio together? It can be like climbing a mountain. You're juggling projects and deadlines, and you still need to make time to craft a standout portfolio to achieve career success. Let’s explore how AI can transform your portfolio from a mere collection of work into a powerful tool for career advancement.The Design Portfolio Dilemma: Challenges of Traditional PortfoliosBuilding a standout portfolio is a daunting challenge. Balancing creativity with clarity, finding the time to curate your best work, and ..read more

Learn from the best—design experts reveal exactly what they look for in a portfolio. Get ready to transform your career from aspiring designer to in-demand professional! In this video, design experts and hiring managers from across the world share their portfolio advice. Experts include Creative Lead of Smashing Magazine Vitaly Friedman and Netflix’s Product Design Lead, Niwal Sheikh. Hear what they, and others, look for in portfolios.  [[video:1837]] The Take Away As you’ve heard from directly from design experts and hiring managers, showcasing your design journey and ..read more

Does your UX/UI portfolio look like a dry textbook or a captivating story? Use typography, colors, layout and accessibility to create a memorable narrative that showcases your design skills and your personality—make a great first impression on hiring managers and get that interview for your dream job.  In this video, Design Director at Societe Generale CIB Morgane Peng talks about the visual elements of a design portfolio. [[video:1830]] Visual Design: Form Follows Function When you work on the visual aspect of your portfolio, think about how you can use the visual ele ..read more

Are you struggling to showcase your best projects in your design portfolio because of NDAs? It's a common dilemma for designers. Let's look at some practical ways to talk about your work without breaking the rules and still highlighting your skills. In this video, Design Director at Societe Generale CIB Morgane Peng defined what Non-Disclosure Agreements (NDAs) are in the design industry. [[video:1808]] NDAs and Design Portfolios: Shine Without Breaking Rules NDAs, or Non-Disclosure Agreements, are a cornerstone of trust in the design industry. These legal agreements protec ..read more

Have you ever wondered how to transition into UX and product design from a different career background without feeling insecure? Let's uncover strategies to confidently bridge the gap and showcase your skills to prospective employers with confidence and clarity. In this video, Design Director at Societe Generale CIB Morgane Peng shows you how to use your non-design related work experience as an advantage in your portfolio.   [[video:1821]] The Take Away A career change into UX and product design from another field requires that you embrace your career switch rathe ..read more

How do you ensure your design portfolio grabs the attention of potential employers from the get go? Your hook holds the answer—the gateway to make a memorable impression. Let's discover how to craft a hook that captivates and sets you apart. In this video, Morgane Peng, Design Director at Societe Generale CIB, shows you how to create engaging hooks and headlines for your portfolio.  [[video:1819]] What Are Hooks and Why Are They Important? Hooks are the attention-grabbing elements of any content, usually found at the beginning. Their purpose is to pique the audience's ..read more

Don't get rejected! Here are the seven mistakes that are holding you back from landing your dream job. Hiring managers review hundreds of portfolios in one go. What are the main mistakes and patterns they notice? From attention to detail—typos—to the balance of quality and quantity. Let’s learn how to avoid the most common mistakes and discover how to make your portfolio stand out for the right reasons. In this video, Design Director at Societe Generale CIB Morgane Peng talks about the top seven mistakes she finds in designers’ portfolios: [[video:1816]] The Take Away Avoid ..read more