The Scoop: Google fights to recover after Gemini AI fumbles on race
PR Daily News | Public Relations news and marketing in the age of social media
by Allison Carter
16h ago
Plus: World’s oldest logo gets an update; Universal goes ‘nuclear’ on TikTok. One of the foundational concerns about generative AI is that it will exclude and misinterpret historically marginalized groups due to the data on which it’s trained. In an apparent attempt to avoid this pitfall, Google’s Gemini AI program appears to have gone too far in the other direction. The Wall Street Journal reports that the AI tool formerly known as Bard is now facing intense backlash, especially from right-wing commentators, for its answers and imagery related to race. The situation began when the tool began ..read more
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Why there aren’t more Black men in PR
PR Daily News | Public Relations news and marketing in the age of social media
by Allison Carter
16h ago
Insights from The Museum of PR’s “Celebrating Black PR History 2024: Where Are All the Black Men in Public Relations?” Black people are underrepresented in the PR industry. While they make up 13.6% of the U.S. population, Black people comprise just 9% of those working in entry-level PR specialist roles. Only 3% of those working in those roles are Black men, according to data provided by Chuck Wallington, executive vice president and chief marketing & communications officer at Cone Health. Those numbers significantly decrease as you move higher in an organization, becoming whiter with each ..read more
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5 tips for handling media relations during a crisis
PR Daily News | Public Relations news and marketing in the age of social media
by Allison Carter
16h ago
It feels scary, but the media can be an ally. The worst has happened: a major crisis is underway affecting your organization. This could be anything from an embarrassing social media gaffe to a physical emergency and everything in between. But now reporters are blowing up your phone, your email is even more unmanageable than usual and you’re trying to handle it all while getting smart, timely messages out to the public. Take a deep breath. It’s going to be OK. Nick Lanyi, a consultant with RCG and former journalist, lays out five steps to help work with the media instead of against them during ..read more
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PR pros reveal their very favorite measurement
PR Daily News | Public Relations news and marketing in the age of social media
by Allison Carter
2d ago
 Because yes, you’ve gotta do math. Measuring PR impact is one of the most difficult yet most important parts of the practice. Communicators must be able to show how their work impacted broader business goals, but because PR works in subtle, sometimes mysterious ways, it can be difficult to draw straight lines. But measure we must, and as technology improves, there are more ways than ever to measure PR.   I asked a simple question on LinkedIn: “Nerds only: What is your favorite way of measuring PR impact?”  Obviously, there is no one right way. It all depends on what you’re tryi ..read more
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How to communicate a strong employer brand amid layoffs
PR Daily News | Public Relations news and marketing in the age of social media
by Allison Carter
2d ago
Layoffs are devastating for those who are told they no longer have a job. But they’re no walk in the park for those left behind, either. Layoffs are devastating for those who are told they no longer have a job. But they’re no walk in the park for those left behind, either. And they can cause doubt and concern among those who are considering joining your organization – even if it’s in an area of the business that was not directly impacted by the cuts. Reinforcing the organization’s culture and commitments in your employer brand can help soothe some of these anxieties, especially when it’s ..read more
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The Friday Reporter: Emily Hanford of ‘Sold a Story’
PR Daily News | Public Relations news and marketing in the age of social media
by Allison Carter
2d ago
A new episode of The Friday Reporter podcast. Emily Hanford is senior producer and correspondent for APM Reports. She’s the host of the hit podcast, “Sold a Story,” the second most shared show on Apple Podcasts in 2023 and Time Magazine top three podcasts of the year joins Lisa today for a conversation. Her entire career has been dedicated to public radio — much to her English degree’s surprise — and has really made a tremendous name for herself. While her hit podcast launched at a time when parents, educators and the world was curious about the effect of the pandemic on today’s student ..read more
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The Scoop: Social platforms’ admin policies face SCOTUS scrutiny
PR Daily News | Public Relations news and marketing in the age of social media
by Sean Devlin
3d ago
Plus: AT&T offers credit and apology following outage, a controversy at baseball’s Spring Training. In a groundbreaking case, the Supreme Court is slated to hear two cases today that could change how social media platforms and free speech laws interact. According to The New York Times, the two laws that will go before the court, one from Florida and one from Texas, cover two slightly different topics. The one from Florida bans platforms from removing content based on a user’s point of view, and the law from Texas disallows social media platforms from permanently banning accounts tied to po ..read more
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How Burrell College harnessed a video storytelling strategy to humanize the brand and strengthen its media partnerships
PR Daily News | Public Relations news and marketing in the age of social media
by Isis Simpson-Mersha
3d ago
Sidney Alvarez of Burrell College of Osteopathic Medicine shares insights on video storytelling, successful partnerships, and owning the narrative. What’s more empowering than reading your own story? Sharing it to connect with others. For Sidney Alvarez, director of marketing and communications at Burrell College of Osteopathic Medicine, video storytelling is core to what he does every day. “I use my broadcast journalism background to create content that helps us take control of our narrative and humanize our brand,” he said. Alvarez employed his video storytelling strategy to enhance the coll ..read more
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3 pillars of building a rock-solid client relationship
PR Daily News | Public Relations news and marketing in the age of social media
by Allison Carter
3d ago
The most important work relationship you can build is with your client. Sarah Riley is a vice president at Method Communications. PR people are in the business of establishing, nurturing and maintaining relationships –but no relationship is more important than those we have with our clients. The benefits of stellar client relationships are twofold: seamless communication makes for better outcomes, increased efficiency and honest conversations. Equally as important: it’s nice to enjoy the people that you work with every day, and feel that they’ve placed their trust in you.  Our industry b ..read more
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The Scoop: AT&T outage disrupts communication across the country
PR Daily News | Public Relations news and marketing in the age of social media
by Sean Devlin
6d ago
Plus: Uncertainty abounds at Vice, Reddit prepares to go public — with a twist. Did you hear about, or worse, experience firsthand, the AT&T outage yesterday? If so, you were reminded just how necessary cellular networks are to our interconnection and our commerce. If you’re in AT&T’s shoes, you also experienced a PR nightmare. According to the Wall Street Journal, there were 75,000 reports of outages at 9:15 Thursday. The telecoms giant apologized and reported it was working diligently to return service to all customers and encouraged users to use WiFi calling as a backup plan. “Based ..read more
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