Establishing credibility and building trust with customers can make a brand. Don’t you prefer to buy from brands that you feel are authorities and trust completely? Credibility and trust come down to more than social media posts or a slick website (though they certainly help). You need to look at your whole customer journey and the customer experience  (CX) touchpoints that make it up. To help you with this, our guide covers 11 essential CX touchpoints with actionable tips on how to improve them.   What are CX Touchpoints?   Source: success.qualtrics.com   Customer experi ..read more

Revenue leakage in a subscription business occurs due to inefficiencies or gaps in one or more of the subscriber lifecycle stages. These leaks can seriously affect your growth, cutting into profits and slowing down expansion. To tackle and reduce these losses, it’s important to look at the various stages of the subscriber lifecycle: acquisition, activation, retention, renewal, and expansion. Each stage comes with its own set of challenges and opportunities.   Acquisition Stage Pitfalls – Identifying Leakage Sources In the acquisition stage, the focus is on attracting potential subscribers ..read more

Did you know that Japan is currently the world’s fourth-largest economy based on GDP, with each person spending approximately $2,200 annually on eCommerce purchases? Several fundamental factors have contributed to the significant growth of this region over the years, such as the  high population density, cutting-edge technological infrastructure, high levels of consumerism, and a renowned work culture. However, entering the Japanese eCommerce market comes with a distinct set of challenges that companies must understand and learn to overcome. Source: World Bank Group   Success here r ..read more

In the fast-paced world of digital commerce, staying ahead of the curve requires more than just industry know-how; it demands the right tools to streamline operations, boost productivity, and drive growth. But with countless software options flooding the market, how do you discern which ones are worth your time and investment? To cut through the noise, we reached out to seasoned SaaS experts who have their fingers on the pulse of the industry. These professionals have built and scaled businesses, navigated countless challenges, and fine-tuned their tech stacks to perfection.  In this arti ..read more

Conversion rate optimization (CRO) and web analytics are 2 intertwined disciplines. You can’t efficiently optimize anything purely based on gut feeling, without backing up our assumptions with data. At the same time, if you only gather and observe data in your analytics tool, but don’t use it to try and optimize your website or eCommerce funnel based on it, you are missing out on many things. Conversion rate optimization (CRO) is the process of increasing the percentage of conversions of a website or app, by constantly improving the effectiveness of pages and elements of the website. A convers ..read more

With summer in full swing, we’re excited about the endless opportunities it brings for your eCommerce business. To help you make the most of your summer campaigns, we’ve gathered some valuable resources that highlight the latest trends for this season. We’re also thrilled to let you know that our global event, CommerceNow 2024, was a great success, bringing together 14 industry leaders to share their actionable insights on how to supercharge the way you sell online. In this edition of our newsletter, we cover some important topics that will help boost your business strategies. You’ll find tips ..read more

Excitement is growing as we are less than a month away from the 8th edition of CommerceNow’24! And the news just in: we’re thrilled to reveal our outstanding lineup of speakers ready to share their actionable insights and cutting-edge strategies to hyperscale your online business. Whether you’re looking to innovate or simply stay ahead of the curve, secure your FREE pass today, and get ready to transform your business!  As we count down to this must-attend event, why not take a moment to evaluate your online sales performance and discover fresh approaches for growth? In this month’s round ..read more

Cart abandonment is a common challenge faced by e-commerce sites, with businesses having a 70% cart abandonment rate on average. As concerning as this sounds, every abandoned cart is a chance to wow the prospective buyer with an effective cart abandonment email. Hence, by developing a strategy, you’re giving yourself a second chance to recoup the revenue and potentially gain loyal customers. But what does an effective email entail? How can it reach an audience that previously disregarded their purchases? That’s exactly what we’re going to discuss today. In addition to tips for optimizing your ..read more

Building your SaaS doesn’t happen in isolation Typically, startups are born out of a founder’s personal pain point, where existing solutions fall short in terms of usability, complexity (usually too complex), or cost-effectiveness. By talking to their peers, founders often uncover a shared frustration that points to a potential market need. The key is to start with a tangible problem, not just an idea. With an ideal customer profile in mind, founders begin development. When contacting potential buyers, the initial focus isn’t on selling, but on gauging interest in the hypothetical solution. If ..read more

Cart abandonment is a common challenge faced by e-commerce sites, with businesses having a 70% cart abandonment rate on average. As concerning as this sounds, every abandoned cart is a chance to wow the prospective buyer with an effective cart abandonment email. Hence, by developing a strategy, you’re giving yourself a second chance to recoup the revenue and potentially gain loyal customers. But what does an effective email entail? How can it reach an audience that previously disregarded their purchases? That’s exactly what we’re going to discuss today. In addition to tips for optimizing your ..read more