The battle for customer loyalty is one of any B2C or B2B business’s greatest challenges. It’s an unpleasant reality that businesses must face – there is no guarantee that customers will stick around, even if they love your product or service. With today’s hyper-competitive marketplace, consumers are spoiled for choice, so retaining customer loyalty must be your top priority. Taking the time to devise customer win-back strategies will go a long way towards generating more revenue and help build long-term relationships with lost customers, further increasing your business’s long-term success. Th ..read more

As we move closer to spring, it’s time to start thinking about how your eCommerce business can capitalize on the upcoming season of celebrations and sales. Spring is a time of renewal and growth, and for eCommerce businesses, it presents a unique opportunity to engage with customers and boost sales. With major events like International Women’s Day, Easter, Mother’s Day, and Father’s Day on the horizon, now is the time to start planning your eCommerce campaigns and promotions. And this month, we have just the right resources you can use to design your online selling blueprints this upcomin ..read more

A new year and a new budget bring opportunities to attend dynamic events which will prepare you to be more productive, inspired, and above all, well-informed. Your passion for innovation and finance will certainly be fueled by the biggest fintech and payments conferences, which are especially designed to offer you an introduction to all the latest financial technology products and services. Networking, networking, networking! You know the best way to maximize your professional achievements begins with meeting like-minded people in your industry from whom you can learn. So have no wor ..read more

With collaboration on the rise, 2023 is set to be an excellent year for affiliate marketing conferences and events. Whether you’re a merchant, an affiliate, or a professional in the affiliate program industry, there are plenty of opportunities to network, learn, and grow your business. Several exciting events are lined up for this coming year, with affiliate marketing taking center stage. These events offer an excellent platform for businesses to connect, learn from industry experts, and discover new opportunities.   Why Attend an Affiliate Marketing Conference? Affiliate marketing confer ..read more

When your customers’ success is clearly driven by your services, your customers have a strong incentive to keep using them. This means that your customer success team can play a key role in generating revenue and promoting growth. In a recent Custify webinar, we had the opportunity to explain the customer data ecosystem and how to leverage revenue data to create meaningful customer success metrics. We also shared our tips on how to use the data you collect to grow your revenue and scale your business. Read on for an overview of the key points from our session.   Customer satisfaction does ..read more

Hi there, and welcome to our “Give me 5 Series!” where we share five useful eCommerce tips that will help improve your strategies and pave your way to success. In our newest episode, Catalin Draghici, Product Owner at 2Checkout (now Verifone), discussed the importance of authorization rates. An authorization rate is the percentage of approved transactions that a merchant might receive during the authorization process. Naturally, the higher your rates, the better! Even a small percentage increase in your authorization rates translates into considerable revenue gains. This leads us to our five t ..read more

Tech-savvy Nordic consumers actively embrace change. This extends to online checkout too, with many of the region’s e-shoppers now preferring Alternative Payments Methods (APMs) to traditional cards.    Let’s take a deep dive into the Nordic payments market and discover what’s fueling this disruptive trend.   Source: Nordic Embassy   The Nordic countries – Denmark, Finland, Norway, Sweden, and Iceland – may be relatively small, but combined, they represent the world’s 10th largest economy. Its consumers have big buying power too, with the largest spend per capita on th ..read more

Welcome to the January edition of our Industry Buzz! As we kick off the new year, it’s important to remain informed about the latest eCommerce and payment trends for 2023. The industry is continuously evolving, so it’s essential to stay ahead of the curve and start implementing strategies for 2023 to ensure the success of your online business. And we’ve got just the right resources to hyperboost your new year’s plan. In this month’s newsletter, we will cover actionable tactics to scale your eCommerce business from some of the best experts in the industry. Then, we’ll talk about the biggest eCo ..read more

Outsourcing has become an increasingly popular strategy for SaaS (Software as a Service) businesses looking to streamline their operations and reduce costs. The current size of the SaaS was estimated to be roughly USD $67 billion in 2022 – and is expected to keep growing.  One of the main advantages of the SaaS model is that it allows businesses to access software on a pay-as-you-go basis rather than having to purchase a license upfront. This is beneficial for small businesses or early startups that may not have the resources to make a large upfront investment in software. Additionally, t ..read more

In the world of SaaS, building a world-class product is only one step toward business success. For many product-minded founders, acquiring and retaining customers can be even more demanding than the technical challenges. Customer onboarding is one of the most crucial levers in the customer acquisition machine. In this guide, we’ll explore not only the business benefits of onboarding but also best practices for delivering a retention-worthy experience, common pitfalls, and powerful metrics for gauging the success of your onboarding efforts—as well as how to optimize based on those metrics. When ..read more