Industry Buzz – May 2024
Verifone Blog
by Maria Pana
1w ago
Excitement is growing as we are less than a month away from the 8th edition of CommerceNow’24! And the news just in: we’re thrilled to reveal our outstanding lineup of speakers ready to share their actionable insights and cutting-edge strategies to hyperscale your online business. Whether you’re looking to innovate or simply stay ahead of the curve, secure your FREE pass today, and get ready to transform your business!  As we count down to this must-attend event, why not take a moment to evaluate your online sales performance and discover fresh approaches for growth? In this month’s round ..read more
Visit website
How to Optimize the Content of Your Abandoned Cart Emails
Verifone Blog
by Motorga Alina
1w ago
Cart abandonment is a common challenge faced by e-commerce sites, with businesses having a 70% cart abandonment rate on average. As concerning as this sounds, every abandoned cart is a chance to wow the prospective buyer with an effective cart abandonment email. Hence, by developing a strategy, you’re giving yourself a second chance to recoup the revenue and potentially gain loyal customers. But what does an effective email entail? How can it reach an audience that previously disregarded their purchases? That’s exactly what we’re going to discuss today. In addition to tips for optimizing your ..read more
Visit website
Unlocking your first 100 SaaS subscribers
Verifone Blog
by Octavian Brezoi
2w ago
Building your SaaS doesn’t happen in isolation Typically, startups are born out of a founder’s personal pain point, where existing solutions fall short in terms of usability, complexity (usually too complex), or cost-effectiveness. By talking to their peers, founders often uncover a shared frustration that points to a potential market need. The key is to start with a tangible problem, not just an idea. With an ideal customer profile in mind, founders begin development. When contacting potential buyers, the initial focus isn’t on selling, but on gauging interest in the hypothetical solution. If ..read more
Visit website
How to Optimize the Content of Your Cart Abandonment Emails
Verifone Blog
by Motorga Alina
2w ago
Cart abandonment is a common challenge faced by e-commerce sites, with businesses having a 70% cart abandonment rate on average. As concerning as this sounds, every abandoned cart is a chance to wow the prospective buyer with an effective cart abandonment email. Hence, by developing a strategy, you’re giving yourself a second chance to recoup the revenue and potentially gain loyal customers. But what does an effective email entail? How can it reach an audience that previously disregarded their purchases? That’s exactly what we’re going to discuss today. In addition to tips for optimizing your ..read more
Visit website
How to Optimize Your Subscription Pages in 5 Steps
Verifone Blog
by Guest Author
2w ago
Models based on subscription have been tremendously popular and successful in recent years. There’s no denying that a subscription-based approach can be the right path for a business wishing to monetize its content, whether it be a streaming service, a SaaS operation, or online publications. However, there are several key elements a business has to get right in order for the subscription model to work. One of these is the subscription page itself. We’ll give you a list of tips to get your subscription pages doing all they need to do. But before that, we’ll reach a definition, so we’re all on t ..read more
Visit website
You Asked, We Answered – #1 Online Payments Processing
Verifone Blog
by Catalin Draghici
2w ago
Have you ever felt overwhelmed by a deluge of information, making it challenging to grasp and retain key facts? If so, you’re not alone. We’re here to give you clarity, answer your ambiguities and give you the support you need to untangle this fast-paced digital world. On today’s topic – Navigating the intricacies of online payments can often feel like deciphering a complex puzzle. Fear not, as we are here to shed light on this dynamic landscape, address your uncertainties, and equip you with the knowledge needed to navigate the digital realm effectively.   Understanding Online Payments ..read more
Visit website
ECommerce in Canada: A Merchant’s Cross-Border Guide to Online Sales
Verifone Blog
by Keith Gunerius
1M ago
Did you know that Canada currently ranks as the world’s ninth-largest economy based on GDP and that the average Canadian spends CA$2,703 on eCommerce purchases every year? The home of maple syrup and hockey, with its robust economy and digitally engaged population, stands as a compelling frontier for online retailers in North America and across the globe. Canada’s unique market dynamics, coupled with its high internet penetration and consumer purchasing power, all come together to create a fertile ground for eCommerce ventures. To help you succeed in it, this guide is going to focus on the mai ..read more
Visit website
How Personalization Can Amplify Your B2B Company
Verifone Blog
by Valentina Voinea
1M ago
The journey of today’s buyer is more complex than ever, and personalization has become a critical game-changer as businesses strive to connect with their target audience in more meaningful ways. B2B personalization entails customizing your marketing, promotions, and interactions to suit the unique requirements of individual B2B clients. This approach aims to provide quicker, more pertinent, and more intimately tailored experiences for business clients, relying on precise targeting and deep comprehension of those clients. And personalization is worth doing, according to the statistics: one stud ..read more
Visit website
How to Make It Easy for Customers to Switch Subscription Plans
Verifone Blog
by Guest Author
1M ago
One of the most important things you can do as a SaaS business owner is to make it easy for customers to switch subscription plans. If you’ve been in business for longer than a few months, you know customer’s needs change over time. Brands just like yours should adapt to your audience, or there’s a good chance they will cancel their subscription. Don’t believe me? Consider this: As of 2022, users are canceling subscriptions for good twice as quickly as they are starting new ones. This is due to industry saturation, economic struggles, and other factors that are likely out of your control. I’ve ..read more
Visit website
Industry Buzz – March
Verifone Blog
by Maria Pana
1M ago
Welcome to the March edition of our Commerce Matters Newsletter! This month, we have prepared a series of actionable resources meant to help you discover the power of loyalty programs. Also, you can explore the significant impact of UX micro-interactions on conversion rates, and unlock practical upselling tactics to boost your bottom line in the evolving landscape of online selling. Begin testing new ideas step by step, and you’ll soon be able to witness tangible results.   As in the next period, there are several celebrations around the world, we want to take the opportunity to wish ..read more
Visit website

Follow Verifone Blog on FeedSpot

Continue with Google
Continue with Apple
OR