The Future of SEO by Eli Schwartz
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Eli's weekly thoughts about the future of marketing, SEO, and growth
The Future of SEO by Eli Schwartz
5d ago
Will you get penalized for using AI to write content? This question has always come up in every podcast and presentation where I have been a guest this last year ..read more
The Future of SEO by Eli Schwartz
1w ago
For the last year, the most frequent question I have received from every prospective client has been how do to do SEO for LLM’s ..read more
The Future of SEO by Eli Schwartz
2w ago
Many websites approach backlinks for SEO in a completely wrong way. They focus on arbitrary metrics like domain authority in developing their linking efforts ..read more
The Future of SEO by Eli Schwartz
3w ago
An SEO effort could be very unprofitable from a revenue standpoint but still beneficial for the company ..read more
The Future of SEO by Eli Schwartz
1M ago
Everyone talks about SEO having excellent ROI compared to paid channels, but they rarely map out their actual assumptions about timing, investment, and returns. When you put real numbers down ..read more
The Future of SEO by Eli Schwartz
1M ago
So, what does Project Astra mean for SEO? At a surface level, you might think it has zero impact on SEO ..read more
The Future of SEO by Eli Schwartz
1M ago
Believing that AI is going to kill SEO is a fundamental misunderstanding of SEO ..read more
The Future of SEO by Eli Schwartz
1M ago
As search engines evolve and user behavior grows increasingly complex, it is time for more nuanced language: measuring SEO success through visibility rather than rankings ..read more
The Future of SEO by Eli Schwartz
2M ago
Why do companies often need to hit rock bottom before they pivot their marketing strategy ..read more
The Future of SEO by Eli Schwartz
2M ago
SEO is not a sprint; it's a marathon—a strategic, long-term investment that builds exponential value over time, much like compound interest in finance ..read more